Media agency Carat SA has announced its latest win – the coveted Woolworths account. In charge of Woolworths buying for the past three years, Carat has now been entrusted with the full Woolworths media strategy.
“Woolworths represents the pinnacle of SA retail, and we are thrilled at the opportunity to take this exciting brand to the next level. We are honoured that they chose us as their full-spectrum media partner, and look forward to showcasing our award-winning abilities to create exciting new campaigns for the client,” says Carat MD Quinton Jones.
He says the account win is “a fantastic opportunity to make a difference for a brand for which we have huge respect. The client has incredibly high standards, and we are proud of the trust shown in Carat and its track record by being chosen as the Woollies partner of choice”.
Five-year old Carat SA, which forms part of global industry leader Aegis Media, has been recognised as AdReview’s Media Agency of the Year for two years running and is the recipient of countless industry awards, including for Media Innovation.
Says Charmaine Huet, Marketing Director of Woolworths: “The decision to partner with Carat was made because of their excellent track record and their knowledge and understanding of the Woolworths brand”.