Continental Outdoor Media has announced the appointment of Adelaide McKelvey as Managing Director – Rest of Africa, primarily to drive the growth of international and local advertising investment on the continent. McKelvey was previously Continental’s Sales and Marketing Director – a position she held for seven years. But McKelvey has been with Continental and [...]
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Continental Outdoor Media’s quest to conserve SA birdlife
Continental Outdoor Media received a coveted Owl Award for its contribution to improving awareness and presence of BirdLife South Africa’s efforts, particularly in its quest to conserve threatened seabirds, some on the brink of extinction. Barry Sayer, CEO of Continental Outdoor Media, received the award on behalf of the company. At the awards ceremony, CEO [...]
OOH helps beautify road infrastructure
Traffic calming circles in Dar es Salaam, Tanzania, have been upgraded to ‘works of art’ as part of that city’s urban regeneration and beautification initiative. Continental Outdoor Media worked in conjunction with local artists to beautify this road infrastructure. Says “In the past, when upgrading road infrastructure like traffic circles, those tasked to do so [...]
Continental Outdoor Media supports breast cancer awareness
Breast Cancer awareness in rural Botswana was given a boost through a partnership with Continental Outdoor Media and The Journey of Hope (initiators of the awareness campaign). Continental Outdoor sponsored Citilite billboards bearing the organisation’s message which appeared across the expanse of Botswana. Each year, a group of volunteers who are breast cancer survivors, embark [...]
Alcohol advertising ban estimated R2.6 billion loss for ad industry
The total loss of revenue of the proposed alcohol advertising ban is expected to be around R2.6-billion, resulting in about 2500 jobs in the media industry being threatened – and this number is a “conservative estimation,” said Barry Sayer, CEO Continental Outdoor Media, “There will likely be more than 2500 people losing their jobs. About [...]
Barry Sayer appointed President of FEPE International
Barry Sayer appointed President of FEPE International Barry Sayer, CEO of Continental Outdoor Media, Africa’s leading outdoor advertising company, was unanimously elected as President at the recent 52nd annual General Assembly of FEPE International. FEPE International (the Fédération Européenne Publicité Exterieur) is a worldwide association of outdoor advertising companies, and was formed in Paris in 1959. [...]
More outdoor advertising for Gautrain
Continental Outdoor Media, with their partner The Strategic Partnership Group (SPG), have launched new advertising opportunities at the six new Gautrain stations. Continental Outdoor and SPG were awarded the exclusive advertising rights for the full rapid link line. In addition to the Sandton, Rhodesfield and Marlboro stations which were launched over the FIFA World Cup [...]
