Branding for Growth – McDonald’s, MTN, P&G, Momentum & others share innovative insights Want to feel inspired and challenged with new thinking to help you manage and grow your brand for the future? Then attend the ground-breaking Branding for Growth Conference on 11 – 13 June 2013 and update yourself with the latest on brand [...]
Archive | Branding RSS feed for this section
Lindt fails to shape up
Lindt’s failure to register its bunny as an EU Community trade mark raises concerns for local confectionery brands Shortly before the Easter weekend, Lindt received a nasty shock as a 12-year legal battle ended with a German court ruling that Lindt could not use the German trade mark registration that it has for its famous Easter [...]
MTN and Zinto use powerful tools to win brand loyalty
For the seventh consecutive year, the Zinto Marketing Group (Zinto) teamed up with MTN, to drive a series of interactive activations during the Zion Christian Church pilgrimage to Moria in Limpopo that took place over the Easter weekend andreaching more than 6 million commuters over a four day period. An upbeat team of activators worked [...]
Expired billboards recycled for good cause
is the latest in a line of socially-concerned corporates to start recycling used and expired billboard faces for a good cause. The company has embraced the innovative CSI concept, conceived by public relations and media company, PR Worx, to recycle vinyl billboards for making DeskBags for underprivileged school children, and will now be donating all [...]
Heineken brings two international football legends to SA
Premiership legends, Marcel Desailly and Freddie Ljunberg will be hosting the launch event in Johannesburg on 23 April 2013 of the . The events, which form part of Heineken’s UEFA Champions League (UCL) campaign, aim to bring the excitement of the world’s best club tournament to South Africans on their home turf. Heineken SA marketing [...]
Tsogo Sun extends sponsorship of WP rugby
TSOGO SUN EXTENDS SPONSORSHIP OF WP RUGBY Tsogo Sun and Western Province Rugby today announced the signing of a three-year contract which sees Tsogo Sun securing the title of official hotel and casino partner to WP Rugby and the DHL WP representative teams. Tsogo Sun Holdings is one of the leading hotels, gaming and [...]
Second Danone NutriDay School programme launches
Danone Southern Africa recently launched the second Danone NutriDay School’s Programme, an educational initiative targeting schools across the country to teach students and parents how to lead a healthy lifestyle through the consumption of dairy. The Danone NutriDay educational material, aligned to the Curriculum Assessment Policy Statements educational curriculum (CAPS), covers specific learning outcomes for primary [...]
Lion’s Wing wins Best Earned Agency in Africa award
Lion’s Wing Brand Communications has won the Best Earned Agency in Africa award at the Diageo Marketing Brilliance Awards – Africa regional finals, held recently in Accra, Ghana. Lion’s Wing, in partnership with OwenKessel and Edelman UK, where honoured for the outstanding results achieved for the John Walker & Sons Diamond Jubilee media campaign, implemented [...]
HKLM celebrates a decade of ideas
Not everybody knows where they’ll land up when they first start out. But HKLM did. It had a clear vision of the agency it wanted to create – a strategic brand and communication design consultancy without borders. And 10 years later, that’s exactly what’s it done. March has marked a landmark in the history of [...]
Ryk Neethling to represent Legacy Lifestyle
South African Olympic Champion and Businessman Ryk Neethling, has been appointedas the new official brand ambassador of Legacy Lifestyle. He will represent the leading lifestyle programme for a period of 3 years, and will serve as the brands official face. Legacy Lifestyle is a luxury rewards programme, and has strategically aligned over 200 aspirational [...]
