Apple remains the BrandZTM Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. Google is also a serious challenger for [...]
Trends in Branded Broadcast Content
By Sara Butchart – Strategy Director – Kaelo Engage Oh how I love my PVR!! After years of being in the advertising and communications business, my husband and I delight in zapping the rubbish ads and moving on to what we really want to watch – the programme! It’s a global trend which is [...]
Read moreCadbury wins the colour of purple in the UK
By Nicole Smalberger – associate – Trade Marks – Adam and Adams Verified by Kelly Thompson – partner – Trade Marks In 2004, Cadbury applied to register the colour purple as a trade mark for chocolate in the United Kingdom. The examiner at the UK Intellectual Property Office objected to the application on [...]
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Joburg presents its filming credentials to the world at Cannes
Working in partnership with the Department of Arts & Culture’s National Film and Video Foundation [NFVF], the City of Johannesburg is participating at the 66th Cannes Film Festival, which is currently underway in France. A busy calendar of events awaits the film festival delegates and opportunities abound for meeting and networking with global industry [...]
NetFlorist launches ‘daily news service’
NetFlorist, South Africa’s leading flower and gifting service founded 14 years ago in 1999, has added another arrow to its quiver with the launch of a daily news service called #haroldsnews. Or has it? The answer, given by a grinning Netflorist MD, Ryan Bacher, is ‘yes and no’. ‘Yes, Netflorist is providing followers on Twitter and [...]
Power FM launch is imminent
Talk radio station Power FM announced its imminent launch with the unveiling a new outdoor brand campaign that is certain to get South Africans talking. The campaign will resonate with audiences who identify with the unique messaging. Titled “ If you’re South African, you’ll get it,” the campaign was conceptualised by creative agency The Jupiter [...]
All the Media24 Newspaper Legends Awards
Media24 Newspapers announced the winners of the 2012/2013 Legends Awards at a ceremony in Cape Town on Friday evening. The Legends Awards, now in its fifth year, is an annual event celebrating extraordinary editorial, advertising and service achievements in Media24 Newspapers. Special Award 2012/2013 All Time Legend Award Mathatha Tsedu– General Manager: strategic [...]
Branding for Growth conference starts in June
Branding for Growth – McDonald’s, MTN, P&G, Momentum & others share innovative insights Want to feel inspired and challenged with new thinking to help you manage and grow your brand for the future? Then attend the ground-breaking Branding for Growth Conference on 11 – 13 June 2013 and update yourself with the latest on brand [...]
NATIVE launches Bookly app
Thanks to NATIVE’s new Mxit app, bookly, author Fiona Snyckers can now launch her book to an audience of 7.3 million monthly active users and do it three weeks before the real-world launch in bookstores. bookly is the most sophisticated e-reader app available on the Mxit platform. NATIVE began developing the app in early 2013, [...]
