Act now to secure first-mover advantage on Google+ By Dirk Dijkstra, marketing manager at Ensight In a world where electronic marketing channels are multiplying at such a rapid rate, marketers may be tempted to focus on the major ones and ignore those that have not achieved critical mass. One channel that many marketers are [...]
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Kagiso Media offer to purchase Juta & Company Publishers
JSE-listed media, Kagiso Media Limited (“Kagiso Media” or “the Group”) has announced that it has ...
THE INTERVIEW: Why writing a brief is important for both clients and agencies
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Johanna McDowell is the MD of Independent Agency Search and Selection Company (IAS) answers some question about writing a brief and without it, explains why the advertiser is exposed. Q: What are the reasons for not writing a brief? Whilst most advertisers acknowledge the need to write a brief, there are still too many verbal-only [...]
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Cannes Lions 2012 entries now open
Cinemark, the official local representatives of Cannes Lions and its affiliated global advertising awards programmes, presents the latest news from the Cannes Lions International Festival of Creativity; which is now accepting entries across all 15 categories for its 2012 awards. will all be judged and awarded by the dedicated juries in Cannes, France, in June. [...]
Finweek unpacks the MBA
While there is no question that it is career enhancing in the long-run, electing to do an MBA can have a negative impact on marriages, sex life and general health and wellness of individuals – this is one of the key findings of a new comprehensive Lifestyle Impact Survey by Finweek, Feedbackrocket.com and MBAConnect.net. “Described [...]
YOU and Huisgenoot get a makeover
YOU and its sister magazine Huisgenoot are launching a new look from the 2 February 2012 issue. “We decided it’s time for something new, fresh and modern. YOU and Huisgenoot are constantly growing as our readers change and we know people’s time is precious. The new look will catch your eye at first glance. It’s [...]
Weekend Special with Paul Rotherham on Jacaranda 94.2
Saturday nights on Jacaranda 94.2 have always been jam packed with the dance hits that you know and love… From this Saturday, well known radio personality Paul Rotherham takes to the air from 8pm with the “Weekend Special” where he’ll continue bringing you great party anthems. Paul has gone from humble beginnings at Radio Benoni High, [...]
PRA President 2012 takes up office
Johanna McDowell took up the role of President of the International Public Relations Association on 1 January 2012. She was elected to the position during 2010 and has served as President Elect during 2011 as well as being a long term member of IPRA since the early `90s. McDowell comments, ” IPRA has been my [...]
Chinese New Year offers fast track growth for brands and retailers
A pioneering study of Chinese domestic life has revealed unique insights into the next wave of growth in the Middle Kingdom. WPP researchers spent time with extended families during the one time when Chinese people relax together for a long period – up to 15-days of New Year celebrations. Combining ethnographic research and cultural insight [...]
Latest Issue - January 2012
In This Issue:
- JWT 2012 Worldmade things to look out for...
- Retail Marketing
- Afrikaans Media
- Our Annual Salary Survey
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