Act now to secure first-mover advantage on Google+ By Dirk Dijkstra, marketing manager at Ensight In a world where electronic marketing channels are multiplying at such a rapid rate, marketers may be tempted to focus on the major ones and ignore those that have not achieved critical mass. One channel that many marketers are [...]
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Brian Mdluli leaves DMASA
Brian Mdluli will be leaving the DMASA after five years as CEO to pursue his ...
THE INTERVIEW: Harder work but better returns for online marketers in 2012
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Diane Charton, MD of Acceleration Media tells us what to expect in 2012: Q WHAT CAN WE EXPECT FROM ONLINE MARKETING IN 2012? A: We have just emerged from another strong year for South Africa’s online marketing and advertising industry, with the market continuing to grow even as most offline media have struggled. From search [...]
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FM associate editor dies
Journalist Linda Stafford, 57, died on Monday 13 February surrounded by her devoted husband Basil and their three sons, Josh, Dom and James. Stafford was associate editor at the Financial Mail, and oversaw its popular lifestyle section, FM Life. She began her career at Habitat straight after Rhodes University, then became a founding journalist of [...]
Three minute viral video showcases consumer statistics
iProspect, launched in South Africa with the acquisition of Clickthinking,is one of South Africa’s oldest and most established search marketing and digital performance agencies. To celebrate refreshed beginnings in line with s global business strategy, a viral video has been developed that shows what consumers searched for in 2011. The 3 minute visual spectacular, set [...]
Ben 10 first CGI animated TV movie aires 17 March
Cartoon Network is proud to announce that its alien-morphing boy hero, : Ben 10: Destroy All Aliens, airing on African screens at 09:00 am on 17 March 2012.* Ben 10: Destroy All Aliens turns the clock back to 10-year-old Ben Tennyson, struggling with teachers, detention, school bullies and the dreadful fate of missing out on [...]
Ogilvy South Africa launches Social@Ogilvy
Ogilvy South Africa announced today the launch of Social@Ogilvy, a worldwide practice connecting all of the agency’s social media experts to deliver solutions across all areas of business. Ogilvy Public Relations is the home of Social@Ogilvy but it is now expanding across all marketing disciplines into a dynamic, global network of social media experts from [...]
MASA urges renewed industry memberships
The continued success of AMASA (The Advertising Media Association of South Africa) hinges on the existence of a strong and motivated membership. AMASA is calling on all members to renew their annual membership and for potential members from the media industry to sign up. Fulfilling its fundamental mandate of providing education to the media advertising [...]
Deloitte 2012 media predictions
The ‘Catch Up commuter’ who uses smartphones, tablet computers and portable media players will become a force in the competitive 2012 electronics market, predicts Deloitte. In fact, says Mark Casey Deloitte Leader of Technology, Media and Telecommunications (TMT) in southern Africa: “If you take more smartphones, tablet computers and portable media players, add a dash [...]
Marketing Week
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Latest Issue - February 2012
In This Issue:
- Kiing James stands tall
- Tribute to John Farquhar
- TV belle of the ball
- KZN Overview
- Mall Media
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