Primedia Out of Home executive chairman, , today announced the integration of ComutaNet’s media platforms into Primedia Outdoor’s out-of-home solutions offering. The ComutaNet business will relocate to Primedia Outdoor’s Johannesburg headquarters in Constantia Office Park, Weltevreden Park, under the leadership of Primedia Outdoor CEO, Dave Roberts. Ratlou says the integration is “a natural, yet sound [...]
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Don’t forget OHM AGM
Notice to all members of the 11th Annual General Meeting of Out of Home Media SA (OHMSA) to be held on Wednesday, 12 June 2013 at Silverwood Manor, 113 Mount Street, Bryanston at 10h00, for the following purpose: · To receive a report and feedback from the Chairman and the Executive Director of OHMSA. · [...]
PRASA and OOH – a Perfect Match
Jean Coetzee of Provantage explains the efficacy and visibility of OOH in train station environments. Train Stations have been given a facelift. Within the government’s 30 year plan to recapitalise the public transport industry, train stations, such as Johannesburg’s Park Station, Pretoria Main Station and Durban Station have become nodes where numerous modes of transport, [...]
Airport.tv celebrates first year of operation
A year after its launch, airport.tv continues to fly as the only national digital TV network in the airport environment. The fully-fledged television network runs in all 9 ACSA airports in South Africa and offers advertisers an LSM A captive audience of over 2 million passengers per month. Mzi Deliwe, GM of Airport Ads [...]
Mega mobile billboard creates awareness
Street Cred is the brainchild of Garth Maluleke, a man whose vision is providing alternative marketing solutions, implemented through innovative mega branding in the form of trucks.Growing up in a township environment taught this entrepreneur the significance of community and playing a role in making a difference to others. To this end, wherever possible [...]
Innovative billboard on the N1 Cape Town
Sedgwick’s Old Brown is raising the bar on out of home media design with its new billboard, a 3D glass box complete with a fireplace and bubbling smoke. Sedgwick’s is South Africa’s first and original Old Brown. See the making of the billboard on YouTube. Sedgwick’s was founded by Sir James Sedgwick, a retired sea captain, [...]
OHMSA moving its Johannesburg offices
OHMSA (Out of Home Media South Africa) will be moving to new corporate offices, effective 1 April 2013, at Unit 10, Cambridge Commercial Park, Witkoppen Road, Paulshot, Johannesburg. The new telephone numbers will be: (011) 080 0234 or (011) 080 0235, fax: 086 730 6582. Further information may be obtained from christelle@ohmsa.co.za Executive director Sarel [...]
Coca-Cola signs with Graffiti again
Coca-Cola SA has renewed its contract with Graffiti Impact Media to maintain its prime outdoor advertising location on the Life Centre Building in Johannesburg’s City Centre. This is the third successive year that Coca-Cola will take pride of place on the iconic outdoor site having implemented two different creative campaigns on the building to [...]
Primedia Outdoor unveils SA’s first roadside LED billboard
Primedia Outdoor unveils SA’s first roadside LED-screen billboard on national road Situated on the N1 South between the Malibongwe and Beyers Naude offramps, this innovative prime outdoor real estate captures the attention of 64 000-plus vehicles each day. It measures an impressive 4.5 m by 18 m, giving exclusive client, MTN South Africa, iconic status on [...]
Outdoor billboard condenses moisture to create drinking water
The University of Engineering and Technology of Peru (UTEC) required an ingenious idea to announce the opening of registration for the first semester. The creative team of advertising agency , led by Humberto Polar, responded with a billboard design that would harnesses the humidity in the air and convert it into potable water. The [...]
