2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in ad spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an [...]
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South African consumers trust editorial content
Consumers in South Africa trust editorial content and companies’ branded websites more than any other form of media, according to a recent study by leading global information and measurement company, Nielsen. Findings from the study reveal that 56 percent of South Africans trust editorial content such as newspaper articles above any other form of media, closely [...]
SA consumer confidence declines in second quarter
After two successive quarters of negative sentiment in 2010, online consumer confidence in South Africa jumped 4 points to 88 in the first quarter of 2011. But challenging economic conditions and the rising cost of living expenses failed to sustain this positive sentiment, leading to confidence levels dipping two points to 86 in the second [...]
SA online consumer confidence jumps 4 points
After two successive quarters of negative sentiment in 2010, online consumer confidence in South Africa jumped 4 points to 88 in Q1’2011. Global online consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest [...]
