The You Decide campaign has now been taken into its second phase, by youth market specialists HDI Youth Marketeers. And the numbers say it is working. You Decide is a campaign that launched in January 2012 to curb underage drinking. Independent research undertaken on this comprehensive and integrated initiative developed by South African Breweries (SAB), [...]
Tag Archives | SAB
Toms Fels joins MACHINE as deputy MD
Tom Fels, who was previously Business Unit Director at 34 and responsible for handling SAB and Foodcorp, has strong experience in strategic brand management, and more recently extensive experience in core shopper marketing, consumer engagement and sales promotions. In his capacity as Deputy Managing Director, Fels will focus on driving the integration of the specialist [...]
Lighthouse Digital and Initiative Media to expand
“Over the last few years, digital media has shown to be deepening its reach and is emerging as a vital component to the marketing strategies of many leading South African brands,” says Aaron Van Schaik, Managing Director of Lighthouse Digital. This widespread recognition of digital media has allowed Lighthouse Digital @ Initiative Media to further [...]
SAB tackles drinking and driving
South African Breweries (SAB) launched a new series of powerful adverts aimed at tackling the issue of drinking and driving. The series of three adverts were filmed at real roadblocks, and show the hard hitting reality of what happens when pulled over for driving under the influence. The first of three adverts aired on Sunday [...]
VWV and SAB blanket drive
This year, VWV celebrated International Children’s Day by literally and figuratively warming the hearts of hundreds of children born into a life less privileged. In collaboration with SAB LTD staff stood together to be the difference this country needs. The two companies gave with heart through a blanket drive administered by the Starfish Greathearts Foundation. [...]
