The Southern African Marketing Research Association (SAMRA) is calling for presentation submissions for the 2012 SAMRA Conference, which will be held on 16 and 17 August 2012, to coincide with the SAMRA AGM on 15 August 2012. The conference venue will be announced shortly. “In order to improve accessibility and attract more day delegates and [...]
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Masters & Savant pushes illustrators to unchartered territory
Masters & Savant Worldwide recently completed a series of illustrations for the staff of to show the progress the bank had made in achieving their transformation targets. “Due to the volume of information we had to communicate as well as the target market we needed to communicate to, the decision was taken to use illustrations,” [...]
Assegai Awards attracts record entries
The DMASA’s Assegai Integrated Marketing Awards sponsored by the South African Post Office has produced a record year in terms of entry numbers. Just hours before the cut-off time, 265 campaigns had been registered and worked on for submission. The ‘call for entries’ campaign was designed and executed by 5th Dimension, a direct marketing specialist agency. [...]
CMSA next evaluation programme kicks off in November
(CMSA) evaluation programme is key to advancing the marketing industry by ensuring that it can be measured against a set professional standard. It also provides a base for further training and development. The Chartered Marketer SA (CMSA) evaluation programme is key to advancing the marketing industry by ensuring that it can be measured against a [...]
Title fight event in Cape Town
pMailer, a South African bulk Email and SMS marketing platform has announced it will be the Ring sponsor of Digital Edge Live’s upcoming Title Fight event in Cape Town on 14 October, 2011, at the Dragon Power Arena in Cape Town. “Digital marketing is all about reaching the customers and getting direct feedback on your [...]
AMASA invests in industry education
AMASA’s successful two year old Learnership Programme (ALP) continues growing from strength to strength, with the non-profit organisation securing partner agencies Starcom MediaVest Group (SMG) and Ads24 as the 2011 intern hosts. The AMASA ALP’s core purpose is to inject fresh young talent into the media industry by partnering with South Africa’s leading media agencies [...]
Latest Issue - February 2012
In This Issue:
- Kiing James stands tall
- Tribute to John Farquhar
- TV belle of the ball
- KZN Overview
- Mall Media
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