Imagine a billboard that grows without production costs? Imagine that it generates R700 000 of PR exposure on various platforms, 25-million blog visits, 106 811 Tweets and 469 373 Facebook likes. In reality, the MediaVest Emirates Vertical Garden Billboard has done all of this with a limited budget and generated a very healthy return on investment. Ensuring innovation [...]
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Primedia Lifestyle Marketing wins gold awards at Footprint Awards
Unlimited’s shopping centre marketing specialist The Primedia Lifestyle Group has once again received top honours for its retail marketing strategies at the South African Council of Shopping Centres (SACSC) Footprint Awards, claiming six of ten highly coveted Gold awards as well as six Silver and four Bronze awards. Primedia Lifestyle Group MD says; “This [...]
New MD for Continental Outdoor Media
Continental Outdoor Media has announced the appointment of Adelaide McKelvey as Managing Director – Rest of Africa, primarily to drive the growth of international and local advertising investment on the continent. McKelvey was previously Continental’s Sales and Marketing Director – a position she held for seven years. But McKelvey has been with Continental and [...]
Continental Outdoor Media’s quest to conserve SA birdlife
Continental Outdoor Media received a coveted Owl Award for its contribution to improving awareness and presence of BirdLife South Africa’s efforts, particularly in its quest to conserve threatened seabirds, some on the brink of extinction. Barry Sayer, CEO of Continental Outdoor Media, received the award on behalf of the company. At the awards ceremony, CEO [...]
BOO! and MTN kick off first legal billboards at V& A
New and legal, two words which describe the four ‘initial’ Cape Town Council approved sites that are able to be erected at the V&A Waterfront. MTN were the first out of the starting blocks with a booking of the Shopping Centre Boulevard wall sign. The three other ‘hot off the press’ sites are [...]
OOH helps beautify road infrastructure
Traffic calming circles in Dar es Salaam, Tanzania, have been upgraded to ‘works of art’ as part of that city’s urban regeneration and beautification initiative. Continental Outdoor Media worked in conjunction with local artists to beautify this road infrastructure. Says “In the past, when upgrading road infrastructure like traffic circles, those tasked to do so [...]
