Breast Cancer awareness in rural Botswana was given a boost through a partnership with Continental Outdoor Media and The Journey of Hope (initiators of the awareness campaign). Continental Outdoor sponsored Citilite billboards bearing the organisation’s message which appeared across the expanse of Botswana. Each year, a group of volunteers who are breast cancer survivors, embark [...]
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Chevrolet Captiva targets top end golfers
The campaign will target men who are the decision makers in the household when it comes to deciding which vehicle to buy, either for themselves or their partners. When the Captiva was launched in South Africa in 2011, General Motors used Golf Unlimited’s advertising platform in conjunction with its outdoor and television campaign. This year [...]
Sprite Unleashed Nationwide Hip-Hop Talent Search
Sprite Uncontainable is a dynamic Sprite hip-hop talent search programme which launched on 18 April 2012. Well-known New York based rapper and legendary hip-hop producer Talib Kweli, together with a panel of judges, will scout for South Africa’s most outspoken and uncontainable talent in dance, emceeing and graffiti. “Globally, Sprite has played a significant role [...]
Paying homage to the next generation of advertising greats – The Loeries Adams & Adams Young Creative Category
Tenacious, brave, hardworking, ‘out of the box’ , spurred on by an inner creative spirit. These are just some of the qualities of the entrants in the Loeries Young Creatives Awards Category should have. “What’s more they represent characteristics which resonate with the Adams & Adams brand,” says Mariette du Plessis, senior partner at [...]
TLC and Dettol raise funds for the Children’s Hospital Trust
Dettol has launched its ‘Health for More Touch’ campaign across Unlimited’s TLC platforms for a period of three months. The campaign is encouraging consumers to buy any Dettol product and help raise funds for the Children’s Hospital Trust. The Dettol campaign demonstrates how a brand can combine CSI initiatives and product information in clear and creative [...]
Big news from Provantage Out of Home Media
Johannesburg based Investment Company Zico (Zungu Investment Company) has acquired a significant shareholding in Provantage. The transaction will not only significantly boost Provantage’s empowerment credentials and illustrate their firm commitment to transformation in the media industry, but will also substantially enhance their ability to raise capital and attract public contracts and business. Zico also holds equity [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
Partners
