Lucozade, GlaxoSmithKline’s global energy drink is getting its ‘Do more and win’ message to active, thirsty consumers thanks to lifestyle communication specialist TLC. Lucozade’s national advertising campaign alerts consumers of its energising benefits by dominating space on TLC’s media solutions in Planet Fitness gyms, cinemas, shopping malls and airports. Planet Fitness gymsRealising the value of [...]
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BiC goes all out to make a point
BiC believes that improving education in South Africa could rewrite this nursery rhyme for thousands of South African children and has committed to donating at least one million pens to disadvantaged learners in March via its Choose BiC and Change a Future campaign. For BiC marketing manager of stationery, Millicent Quoilin, making sure that children have basic [...]
Shoppers walk into real life snow globe
In the spirit of keeping the magic alive this Christmas, Unlimited’s Primedia Lifestyle team behind the marketing of the Chatsworth Centre in Durban, presented shoppers with a Christmas experience never seen before. Imagine going into a shopping centre and being able to walk into a real life snow globe, with Santa Clause and his helpers [...]
Lowe Bull JHB exposes harsh reality of human trafficking
With a hard-hitting TV commercial (‘The trade’) produced in partnership with Alberton Child Welfare, advertising agency Lowe Bull Johannesburg is raising awareness of the under-reported issue of human trafficking. “Human trafficking affects us all directly and indirectly, and ordinary South Africans are often unaware that we support this trade that manifests in different forms,” explains [...]
Wimpy braille burgers
know that they offered braille menus in all of their restaurants. To spread the word they built braille burgers that blind people could actually read. With the help of skilled chefs they took sesame seeds and meticulously placed them on burger buns so that the seeds formed braille. Agency: MetropolitanRepublic Creative Director: Wes Phelan Art [...]
Sasol showcases 60 years of innovation
The recently launched ‘Innovation of the People’ advertising campaign, created by TBWA\Hunt\Lascaris, highlights how Sasol’s innovation touches the lives of millions and also plays a part in our day-to-day experience. The TVC takes viewers through a series of sets on a typical South African landscape and was filmed in a single and seamless [...]
Latest Issue - February 2012
In This Issue:
- Kiing James stands tall
- Tribute to John Farquhar
- TV belle of the ball
- KZN Overview
- Mall Media
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