Independent advertising agency, Joe Public, has unveiled a new brand positioning for their client, Clover. Entitled ‘Way Better’, the new brand philosophy adds a new momentum to Clover’s identity and will act as a benchmark for the way the company subsequently operates in every aspect of business. “Clover’s new positioning campaign has taken many months [...]
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Young Creatives Loerie winners
Sophia Strydom, a graphic designer at Joe Public and Kenneth van Reenen, a copywriter at DDB South Africa are the winners of this year’s South African ‘Young Creatives’ ccategory in the Loerie Awards. Elected by a jury of international judges, the winners walked away tonight with the industry’s most coveted award. Both Kenneth and Sophia [...]
Ocean Basket talks fish
Ocean Basket’s introduces ‘Sole Sisters’ Based on its previous success with Ocean Basket’s Talking Fish television commercials, Joe Public has released the newest instalment but this time the fish will entertain you with their sweet melodies. You may have seen the series of Ocean Basket ads that feature human-looking fish exchanging off-the-wall conversations. Now, in [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
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