Woolworths - Advantage Magazine

Tag Archives | Woolworths

New Media continues winning streak

Content marketers New Media has scooped two sought after awards including the Gold award for the Best Integrated Print and Web Programme for Woolworths TASTE, at the Pearl Awards, which took place in New York  (Monday 5 November).  , an internal communications monthly magazine that is distributed to 35 000 First National Bank (FNB) employees, won a Bronze [...]

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Taste receives accolades at Galliova Awards

South African retailer Woolworths and  New Media received top accolades at this year’s Galliova Awards when Woolworths TASTE food editor Abigail Donnelly walked away with two awards for the retailer’s customer magazine. Hailed for her innovative work on a magazine that is always pushing the boundaries, Donnelly was named Best Food Writer of the Year, [...]

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Woolworths disables FB wall

According to a report on BizCommunity today Ian Moir, Woolworths CEO says that it is “simply not true” to suggest that Woolworths follows racist recruitment practices – specifically, of not employing white people. The retailer has also disabled its Facebook wall after it became what the company terms “a platform for a well-orchestrated campaign of [...]

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Shoprite shows that convenience is King

Shoprite’s dominance in the grocery market looks set to continue for the foreseeable future according to new research released today by TNS. The Commitment Economy, an independent global survey of over 39,000 people in 17 markets, reveals that competitive pricing and the convenient location of Shoprite’s 1 520 stores are giving the retailer the edge [...]

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Carat SA wins Woolworths account

Media agency Carat SA has announced its latest win – the coveted Woolworths account. In charge of Woolworths buying for the past three years, Carat has now been entrusted with the full Woolworths media strategy. “Woolworths represents the pinnacle of SA retail, and we are thrilled at the opportunity to take this exciting brand to the [...]

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New strategic design company launches

NeAardt Davidtz (former MD of Liquidlab) and Rob de Sousa (former Creative Director of Fuel Design) have joined forces to form a new strategic design company, Red Crown Design. The Bester Burke Slingers Group has acquired a 51% share in this new company. Both Liquidlab and Fuel Design operated successfully in the design and branding [...]

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Title fight event in Cape Town

pMailer, a South African bulk Email and SMS marketing platform has announced it will be the Ring sponsor of Digital Edge Live’s upcoming Title Fight event in Cape Town on 14 October, 2011, at the Dragon Power Arena in Cape Town. “Digital marketing is all about reaching the customers and getting direct feedback on your [...]

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