A well-meaning dad, brood of boisterous boys, surly teenager and quite-as-a-mouse ballerina-in-training star in the new television commercial from Draftfcb Johannesburg for Toyota SA’s answer to Mom’s Taxi, the New Toyota Innova. Introduced late in 2011, this multi-purpose vehicle is available as a 7- or 8-seater. The TVC, devised by Draftfcb Executive Creative Director James [...]
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Koo’s new TV commercial from Draftcb Jnb
Koo, the 72 year-old brand in the Tiger Brands stable, is communicating its family values and salt-of-the-earth personality in an emotive new television commercial – its first in three years – from Draftfcb Johannesburg. Shot over three days at Nash’s Farm, one of Gauteng’s most popular film locations since the 1960s, the commercial was conceptualised [...]
RCS looks for growth with new TVC
RCS, a provider of credit and financial services solutions is looking for growth with a new television commercial and ambitious marketing campaign from Draftfcb Cape Town. The company, which opened doors in 1999, briefed the agency earlier this year to position it as a lifestyle financial solutions provider that gives its clients the ability to [...]
Draftfcb creates two new characters for Vodacom
The duo – Marcus and Mack – feature in the 60 second television commercial to launch Vodacom’s communication platform for summer, ‘Connect to the Summer of More. Marcus is no stranger to the small screen: he charmed the nation in another Vodacom TVC earlier this year, ‘Power Rap’. As his goofy sidekick, Mack is the [...]
Draftfcb targets younger market for Lexus hybrid
Draftfcb Johannesburg has created a print and outdoor campaign to launch Lexus’ new luxury hybrid hatchback, the CT 200h. Targeting young professionals, the campaign depicts the hybrid in a surreal landscape alongside a creature made from the same materials as the vehicle. The implication is that the CT 200h is so advanced that, in this [...]
Draftfcb Design salutes Cape Town’s achievement
Draftfcb Cape Town has joined the myriad companies and individuals congratulation Cape Town and its bid team for being named as the Design Capital for 2014. “At Draftfcb Design, we’ve always believed that the key to design is to find the balance between functionality and beauty,” said design director, Paul Carstens. “And now what an [...]
Latest Issue - May 2012
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