The student market is an image conscious crowd that brazenly reflect their personality through their apparel. Jay Jays understands this and the importance of aligning communication with their target market to their culture and lifestyle. That is why the swag clothing outlet partnered with student communication gurus, Campus Media, to promote the Jay Jays Freak [...]
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MediaVest launches the Nissan Juke
In order to fully demonstrate the high end features and abilities of the new Juke, an Augmented Reality application was incorporated into the campaign to allow readers to view and interact with the vehicle, without having to physically go and view it. Developed by creative communications agency, Global Mouse, the application combines the use of [...]
Polo campaign premieres in HD with Primall Media
Luxury clothing and apparel brand Polo, is advertising its mens and ladies Iconic Golfer apparel in HD via Primall Media’s Digital Ad Screens in the shopping centres where Polo has flagship stores. Polo aims to raise brand awareness of the Golfer range and drive feet through its stores. Primall Media’s Lee Curtis comments that Primall [...]
Nando’s rolls out new-look restaurants across Africa
Nando’s is again rolling out new-look restaurants across Africa. In keeping with the spirit of the Portuguese explorers that has always driven Nando’s food, advertising campaigns and restaurants, the new restaurants and 60 revamps across Southern Africa are eclectic and adventurous, with an emphasis on South African contemporary art, and Afrocentric artisanal work and craft [...]
Flash your Tash
To celebrate the month of November, el Jimador tequila is returning to their roots, by encouraging South African men to cultivate a little facial hair on their upper lip and Flash their Tash. Through a series of activations in trendy bars and clubs across Cape Town and Joburg, el Jimador will be embracing the recognisable [...]
An excellent year for Exp
Sponsorship and brand activation agency, Exp has experienced a major revenue spurt over the past few months, having grown the business by 26% for the year to date, after securing multiple pieces of new business. Earlier this year Exp was awarded the full account to manage all sponsorship properties for MTN South Africa across their [...]
Latest Issue - February 2012
In This Issue:
- Kiing James stands tall
- Tribute to John Farquhar
- TV belle of the ball
- KZN Overview
- Mall Media
Partners
