After 19 years, Vodacom decided to review the brand account. Draftfcb was notified in early December of this intention and pitched on 31 January. Draftfcb and two WPP agencies, with which Vodafone has global alignment, were shortlisted. Draftfcb was notified this week that Vodacom does not wish to pursue a further relationship with Draftfcb and [...]
Tag Archives | Vodacom
Vodacom and Draftfcb to part ways
According to a report on Marklives.com, (Feb 7, 2013) it has been confirmed that Vodacom is moving its advertising account from Draftfcb. The agency has held the business for close to 20 years. The new agency for Vodacom is expected to be announced on Friday.
Adnext Conference not to be missed
BDFM publishers in partnership with Electric Herd will bring together leading figures in branding, marketing, publishing and technology to make sense of it all through sharing insights, experience and results of successful strategic implementation at the Adnext Conference, 10-11 October at the Turbine Hall in Johannesburg. Some of South Africa and the world’s best brands [...]
New Vodacom campaign launched
Vodacom has launched ‘The World of Smart’ with a new campaign from Draftfcb Johannesburg to promote its Smart Plans, a range of price plans that bundle Internet, Talk and SMS into one plan for smartphone users. Utilising Vodacom’s two intrepid personalities, Mac and Marcus, the campaign incorporates television, press, magazine advertising as well as [...]
Posterscope SA appoints new MD
Craig Page-Lee former Draftfcb senior executive has been appointed the new MD of Posterscope SA. He is experienced in branding, marketing and advertising, and has been involved in campaigns such as the recent rebranding of Vodacom. Page-Lee replaces Carni Wilkens who has resumed a part-time role within the company following her return from maternity leave. Posterscope is a member [...]
Vodacom and Campus Media tackle student sector
Vodacom Colour’s new package, Mofaya Summer, is set to unlock a whole new world of exciting downloads and free apps for prepaid customers under the age of 25. Vodacom picked Campus Media to get the tech-savvy student market revved about Mofaya Summer and its new range of trendy mobile products. Campus Media engaged their campus [...]
Draftfcb creates two new characters for Vodacom
The duo – Marcus and Mack – feature in the 60 second television commercial to launch Vodacom’s communication platform for summer, ‘Connect to the Summer of More. Marcus is no stranger to the small screen: he charmed the nation in another Vodacom TVC earlier this year, ‘Power Rap’. As his goofy sidekick, Mack is the [...]
Draftfcb show how much supporters appreciate the Boks
Following a month of ‘Shosholoza Bokke’ on-the-ground activations countrywide and a national advertising campaign, Vodacom launched a heart-tugging television commercial showcasing South Africa’s support for Springboks. The 40-second TVC features more than 2 000 videos uploaded to vodacom.co.za/rugby and vodacom.mobi/rugby after Vodacom asked South Africans to film themselves singing ‘Shosholoza’ and share their support for the men in green and gold. It opens [...]
New Vodacom TVC from Draftfcb
Living up to the promise it made when it unveiled its new corporate colours – moulding its business around consumer wants and desires – Vodacom is introducing unlimited music fulltracks to its youth customers. The affordable offering is available at an even further discounted price via its tailored youth proposition; Vodacom Color. Conceptualised by Draftfcb’s [...]
