iProspect, launched in South Africa with the acquisition of Clickthinking,is one of South Africa’s oldest and most established search marketing and digital performance agencies. To celebrate refreshed beginnings in line with s global business strategy, a viral video has been developed that shows what consumers searched for in 2011. The 3 minute visual spectacular, set [...]
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Chinese New Year offers fast track growth for brands and retailers
A pioneering study of Chinese domestic life has revealed unique insights into the next wave of growth in the Middle Kingdom. WPP researchers spent time with extended families during the one time when Chinese people relax together for a long period – up to 15-days of New Year celebrations. Combining ethnographic research and cultural insight [...]
The Times Sowetan Retail Awards announces SA’s top retailers
The 2011 The Times Sowetan Retail Awards took place on last week and was a showcase of not only South Africa’s retail top brass but also a who’s who of TV and radio personalities, musicians and actors. Shine Studios was transformed into a virtual retail experience, which included live mannequins, bold splashes of colour, shop [...]
SAARF TAMS updates to new universe
August 2011 sees the release of the updated household universe for SAARF TAMS, a universe which for the first time includes TopTV households. The new universe, which was released on 1 August, 2011, is a response to changes seen in the TV-viewing universe in the last AMPS release, AMPS Dec 10 (Jan–Dec 2010). While at [...]
Draftfcb releases research on township moms
A fierce desire for independence is the driving force behind today’s Township Mom. Independence defines her, she doesn’t only rely on men. In fact, a man is just a nice-to-have. This is one of the key findings of research conducted by Draftfcb Johannesburg’s strategy department into the needs, wants, desires and values of the average [...]
NATIVE brings new transparency to clients
NATIVE has embarked on a project to offer its clients an overview of their digital performance along with complete transparency of its effect on the client’s bottom line. “Analytics is often the first view a company has into the intricate movements of a consumer through their product interaction,” says Antonio Petra, Head of Insights at [...]
Latest Issue - February 2012
In This Issue:
- Kiing James stands tall
- Tribute to John Farquhar
- TV belle of the ball
- KZN Overview
- Mall Media
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