iProspect, launched in South Africa with the acquisition of Clickthinking,is one of South Africa’s oldest and most established search marketing and digital performance agencies. To celebrate refreshed beginnings in line with 
s global business strategy, a viral video has been developed that shows what consumers searched for in 2011. The 3 minute visual spectacular, set to South African rock band Evolver One’s single “Stand”, showcases some statistics relevant to SA, Africa and the world, when it comes to internet usage in both the computer and mobile internet arenas.
“We could have spouted all sorts of facts and figures in charts and spreadsheets, but wanted to show marketers and consumers that we know our game and decided to put some hard hitting facts into a viral video instead,” said Pete Stewart, Managing Director, iProspect/Click Thinking, “Using the power of social media, and especially YouTube, we hope to share some important insights that will be noted, and appeal to both the consumer and the media marketing executive alike.”
The video, produced by Wishbones, can be watched on www.youtube.com/watch?v=kOX2PQnlQX8
Some key insights into how South Africans search online:
· 6.8 million internet users in SA -20 million estimated by 2020
· Only one third of all big brands in SA are online
· 48hrs of video footage is uploaded per minute to YouTube in SA
· 75% of social media users say they like companies to email them information
· Click through rates are 25% higher in SA than in any other region
· In 2011 search for financial assistance sky rocketed, of which 80% used their mobile phones to search for information.
· Search patterns:
Weekdays: 25% via phones 75% via desktops
Weekends: 65% via phones 35% via desktops
· Approximately 1.25 million handsets sold per month in SA
· BlackBerry has 65% of the market
· 27% of South Africans are using their Smartphone to search for products and prices online
· 70% of online users use the internet to find companies/products/services
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