Wat’s jou storie? – Can you Think Afrikaans? Media24 Afrikaans titles have a loyal readership base and consumers are much more likely to be persuaded by advertising that is in their own language. Ads24 have specifically designed the annual Think Afrikaans campaign to celebrate Afrikaans and to give opportunity to creative professionals to hone their skills in producing quality Afrikaans [...]
Tag Archives | Ads24
Online competition to learn about local newspapers
The exciting Compass Trail online competition comes to an end at the end of March 2013, after running successfully for a year. The Compass Trail was initiated as an interactive activation to run alongside Ads24’s local newspaper research, Compass 24, and make it more accessible to advertising industry professionals, who won a variety of [...]
Local newspapers cornerstone of news in Northern Cape
Local newspapers are the cornerstone of communication and news in the Northern Cape, and potential advertisers should hone in on the region’s Afrikaans and Tswana speaking readers. This is according to Compass24 – a research survey conducted under the auspices of Ads24, the national advertising sales division for Media24’s newspapers and digital properties. “We researched [...]
Ads24 realigns senior managers
Linda Gibson, CEO of Ads24, the national advertising sales and marketing division of Media24 newspapers and their branded digital properties, has announced a realignment of significant executive personnel, in the disciplines of Sales, Marketing and Business Strategy. Inland Sales Director, Louise Birkner moves to National Sales Director and, Vimla Frank Heads up Marketing and [...]
Six hidden cupcakes a winner
You can have your cake and eat it. Hemlata Naidoo of Mindshare and Howard West of PHD Network recently won a MacBook Air from Son and Ads24 by finding six cupcakes hidden on the pages of their website, www.son.co.za. “We used the analogy as part of an integrated campaign to capture the colourful diversity [...]
Ads24 and Pendoring celebrate creativity in Afrikaans advertising
This year the Pendoring Awards coincide with Creative Week Cape Town where South Africans will have the opportunity to celebrate creativity in full force. Celebrating and rewarding excellence in Afrikaans and truly South African advertising, the awards evening is scheduled to take place in Cape Town on September 21 – the same weekend as the [...]
Advertisers urged to focus on newspapers’ core circulation numbers
Advertisers looking to get more bang for their buck should look at various sales statistics when choosing the best print space, says ADS24 CEO Linda Gibson. Gibson believes that instead of just concentrating on total circulation, advertisers should also scrutinise the core circulation figures released by the Audit Bureau of Circulation (ABC) “Basic [...]
AMASA invests in industry education
AMASA’s successful two year old Learnership Programme (ALP) continues growing from strength to strength, with the non-profit organisation securing partner agencies Starcom MediaVest Group (SMG) and Ads24 as the 2011 intern hosts. The AMASA ALP’s core purpose is to inject fresh young talent into the media industry by partnering with South Africa’s leading media agencies [...]
Marketers and media joined Ads24 and SON to meet Coloured communities
Over 50 of the country’s leading marketers and media decision makers joined the Ads24 and SON team for an immersion experience into the Coloured communities of the Cape. Held in mid August, the two day experience began with a visit to the District Six and Bo-Kaap areas. This was followed by a trip through Mitchell’s [...]
Ads24 re-launch PE Express Indaba
Ads24 has re-launched PE Express Indaba in the Eastern Cape. Effective August 2011, the stand-alone newspaper is now distributing 55 000 copies every Thursday. Evan Smith, Ads24’s Business Manager: Communities, says that Port Elizabeth is the most recent region to have benefited from Ads24’s constant review of readership requirements via extensive proactive research. PE Express [...]
