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Tag Archives | social media
Olmeca Tequila breaks social media record with Hellocomputer
The brand, owned by the global drinks business, became the first owned by Pernod Ricard to smash the 10 000 fan mark in South Africa thanks to the Steve Aoki Tour Facebook campaign devised by Hellocomputer’s social media management skills. American electro house musician, record producer and the will be in South Africa in December this year on [...]
Plascon appoints Social Media & PR Manager
A strong flair for design, a passion for creative arts and decor, and a resolute determination are central themes that have run concurrently throughout Lauren Shantall’s career, which recently took another upward turn with her appointment as Social Media and PR Manager for South Africa’s leading decorative and industrial coatings supplier, Plascon. Shantall will take [...]
Assegai Awards 2011 all the winners
Trends show move towards integration, augmentation of traditional with new media and multiple channel approaches The pinnacle of excellence in Direct Marketing is celebrated at the Direct Marketing Association of South Africa’s annual Assegai Integrated Marketing Awards presented by the South African Post Office. This prestigious event gives recognition to the cream of the direct [...]
More Categories for PRISM Awards
New categories and a new corporate identity for the PRISMs reflect the expanding scope of the industry and growing stature of these achievement Awards for public relations and communication. Entries for the 2012 PRISM Awards are now open and, with 37 categories, public relations agencies, practitioners and corporates have an even wider range of options [...]
South African consumers trust editorial content
Consumers in South Africa trust editorial content and companies’ branded websites more than any other form of media, according to a recent study by leading global information and measurement company, Nielsen. Findings from the study reveal that 56 percent of South Africans trust editorial content such as newspaper articles above any other form of media, closely [...]
Online reputation management rapidly moving ahead
By Tony Sousa, CEO at Acceleration Media and Gordon Geldenhuys, digital marketing consultant at Acceleration Media Online reputation management (ORM) tools are rapidly moving into the mainstream as companies around the world look for ways to boost their performance and become more responsive to their customers. This point was hammered home for us at Social [...]
WHAT’S KEEPING CMO’s AWAKE AT NIGHT
The biggest challenge for chief marketing officers today is striking the balance between actively socialising their brands and planning (and budgeting) for this effort over a longer time period. The stark reality remains that embracing social media is not optional and that integrating it into the marketing and communications functions implies a deep transformation not [...]
