More Categories for PRISM Awards

New categories and a new corporate identity for the PRISMs reflect the expanding scope of the industry and growing stature of these achievement Awards for public relations and communication. Entries for the 2012 PRISM Awards are now open and, with 37 categories, public relations agencies, practitioners and corporates have an even wider range of options in submitting entries.
The five new categories all focus on digital and online media, reflecting the massive growth of these new media in the public relations and communication space, not only in South Africa, but globally.  “The diversity of online, social and digital media over recent years has unleashed huge opportunities for the public relations industry – but also challenges,” says Bridget von Holdt, convenor of the PRISM Awards. “The integration of these tools into public relations campaigns and strategies has provided a tremendous opportunity for public relations professionals to leverage online and social media outlets to boost their offerings. As a relatively young medium, there is still a lot for the public relations industry to learn and the PRISM Awards will enable the industry to showcase their achievements, whilst providing an industry benchmark.”