Every business goes through change. The MediaShop is no different. The one thing that every successful business has in common, is that the whole is always a lot stronger than any of the parts. The share price of Apple Computers for example, is currently sitting at $544 – up nearly 50% since the death of [...]
Archive | Headlines
RSS feed for this section
Nando’s has seen Santam’s bet and raised it!
Nando’s has seen Santam’s bet and raised it! South African brands do not take well to comparative advertising. But battle of the spoofs between Santam and Nando’s has greatly benefited both brands writes Greg Nicolson, Daily Maverick Oscar-winning actor Ben Kingsley is centre of screen as the camera zooms in. Standing at the bar in [...]
2011 closes with 7.3% increase in global ad spend
2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in ad spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an [...]
Are trends Important?
Are trends important? You bet. According to Ann Mack, a world leader in this field, there’s more to trendspotting than just having a good laugh at the latest silly thing people are doing. They reflect the here and now of youthful society, showing up the concerns and interests of consumers. This obviously has enormous commercial [...]
Andy Rice to open 2012 SAMRA Conference
As one of South Africa’s respected advertising and branding experts, esteemed public speaker and regular contributor to leading branding and marketing annuals and publications, Andy Rice is sure to captivate delegates with his opening keynote address at the annual SAMRA (Southern African Marketing Research Association) conference on 16 and 17 August at the Rosebank Crowne [...]
Samsung sponsors Flux Trends
Samsung Electronics SA today announced its alignment with, and sponsorship of the Flux Trends Review 2012 – run by Flux Trends, a trends analysis company that focuses on the shifting social dynamics and changing consumer mindset. This sponsorship will see Samsung collaborate in two specific areas including; the Flux Trend Review 2012 (an inspirational think-tank [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
Partners
