Warmth, strength and cold-busting are three words that have become synonymous with Med Lemon hot cold remedy. ComutaNet was challenged to heat the GSK brand’s annual winter campaign. ComutaNet employed the latest outdoor reflective technology to create distinctive Med Lemon BrandMarks; ensuring this winter warming brand shone into the hearts and minds of their target market. The [...]
Tag Archives | target market
New research investigates a growing ‘must-have’ target market
We all know the Black Diamonds, those super elite, rising rich, previously disadvantaged black spenders who drive BMW’s, drink Johnnie Walker Black and hang out in Sandton. But, would it surprise you to learn that there is a growing target market of young, ambitious black consumers who are heir apparent to the Black Diamond status? [...]
Perfect Pitches: Swapping public relations for personalised relations
By Robynn Burls The number one tip in PR Pitching 101 is to make your pitch relevant. It’s obvious isn’t it? But before you start turning the page, just read on a little more. This tip has to be the most important tip of the lot. The starting point, the Alpha, the tip that makes [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
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