“The advertising media spend of any advertiser is typically the company’s second or third highest outgoing cost and it is for this reason that most companies wish to assess this spend regularly, to ensure maximum efficiency is being achieved,” says Johanna McDowell, Managing Director IAS. Why should advertisers audit their media? The overall answer is [...]
Tag Archives | IAS
IAS partners with Fairbrother Lenz Eley
Recognising the ever-increasing need to be able to provide performance based evaluations of advertisers’ media expenditure, the Independent Agency Search & Selection company (IAS) has partnered with UK- based international independent media auditing firm, Fairbrother Lenz Eley (FLE) in order to be able to conduct media audits. The performance analyses provided through this partnership will [...]
Worst and best in the pitching process
Following the successful formula adopted for some years, by the Independent Agency Search & Selection Company (IAS) UK partners, the AAR, the IAS recently hosted their first Masterclass on Winning New Business. The purpose, which is part of ongoing programmes, that are free to IAS subscribers, was to provide agencies with cutting edge information and [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
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