Brutal Fruit are once again progressively engaging with their consumers through their innovative and interactive campaigns, and this time are in search of Brutal Fruit consumers that encapsulate the Brutal Fruit brand. They are looking for ambasadors that have that extra little bit of Glam to become their very own “glambassadors”. These chosen Glambassadors will have the gift of the gab that will continuously spread the word of Brutal Fruit and punt the brand at their universities and social environments.
The hunt for the Glambassadors will commence nationwide from 25th July as the Brutal Fruit Road Show Team search to find 12 talented fabulous female students to become part of the Brutal Fruit family.
will work alongside the chosen girlshelping them track trends from the ground up and giving these lucky 12 ladies tips and advice on how to be a glamorous Brutal Fruit representative.
Young students that wish to become a Glambassador can register online where they will be screened and only top finalists will be selected for a face to face interview with the panel of judges. Who is eligible to become a Glambassador? Young female students between the age’s of 21 – 25 years old, who are keen to earn & work part time, these girls must be creative and charismatic that is the girl who has the style, pizzazz, a zest for life and is a born leader. The Glambassador girl will have tons of friends both on campus and on social networks.
Casting parties will be held from the end of July to mid August in Cape Town North & South, Stellenbosch, Port Elizabeth, Durban North & South, Bloemfontein, Potchefstroom, Pretoria and Johannesburg.
Once the 12 Brutal Fruit Glambassadors are selected they will go on a Glam Boot Camp, this custom designed glamorous camp will be team building as well as give the selected ambassadors time to get to know each other. The girls will engage in various brand building activities and briefings as well as fun activities such as early morning pilates and motivational speakers.
The chosen“glambassadors” will also receive useful tips on the various areas of skills that all Glambassadors should possess; such as: Photography, Fashion Design, Journalism/Blogging, Hair Styling, Beauty Therapy, Make Up Artistry, Styling, Visual Artistry, Cooking, Sports, Yoga/Pilates, Performing Artist and Economic Analysis.
The Brutal Fruit Glambassadors campaign is one that inspires, connects, builds and encourages girls nationwide to get involved with their favorite brand and reap the benefits
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