In the spirit of keeping the magic alive this Christmas, Unlimited’s Primedia Lifestyle team behind the marketing of the Chatsworth Centre in Durban, presented shoppers with a Christmas experience never seen before. Imagine going into a shopping centre and being able to walk into a real life snow globe, with Santa Clause and his helpers [...]
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Specialised retail media agency opens new division
Primedia Lifestyle, local shopping centre marketing consultancy has added a further dimension to its comprehensive solution with the introduction of media specialist division Media Xpress. The specialist retail media planning, buying and strategy division delivers significant media buying for power Primedia Lifestyle and its portfolio of over 50 top shopping centres, across advertising platforms best [...]
Primedia Lifestyle receives top honours
Leading shopping centre marketing consultancy Primedia Lifestyle has once again received top honours for its retail marketing strategies at the SACSC (South African Council of Shopping Centres) Footprint Awards. This year the teams claimed 15 of the 36 awards across the, KwaZulu Natal, Gauteng and Western Cape regions. This year Primedia Lifestyle’s marketing teams, media [...]
Latest Issue - January 2012
In This Issue:
- JWT 2012 Worldmade things to look out for...
- Retail Marketing
- Afrikaans Media
- Our Annual Salary Survey
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