Free Radical Media launches pharmaceutical niche magazine

Live Life magazine, the brainchild of qualified pharmacist and consumer health and wellness industry expert Fanie Hendriksz, is aimed at the high end consumer and promises to address health, medical and lifestyle matters in a fresh and easy-to-read format.
Asked what inspired him to create the magazine, Hendriksz says: “I became tired of reading the same impractical, irrelevant health and lifestyle articles. I identified a vacancy for relevant, fresh content. There is a need for pharmaceutical, nutraceutical and general health and wellness companies to directly engage with their target audiences – Live Life is the connecting point.”
Distribution: Through its association with distribution experts, Free Radical Media, Live Life magazine guarantees a targeted circulation to 50 000 households through the free distribution of its print edition, on a bi-monthly basis, over and above the digital application’s audience. The first printed edition will be distributed throughout Gauteng in December 2011. A Western Cape edition is set to be launched in the near future.
Free circulation: The magazine is distributed in hard copy and is available online without cost to the consumer. Hendriksz is focusing on a distribution model that ensures advertisers can reach their desired audience without being hindered by external factors such as affordability. Live Life also offers pharmaceutical companies direct-to-consumer distribution of products and samples.
The Live Life reader: The Live Life reader is the high end South African who is aware of health and lifestyle risks, and who is looking for ways to increase their wellness approach, with the aim to live life in a balanced manner.
The Live Life advertiser: Live Life offers companies a platform to reach the end-consumer in a targeted, focused manner, through established distribution partnerships and years of industry experience at highly competitive rates.
Live Life content overview: The magazine (and its online counterpart) is interactive and dialogue driven, focusing readers’ feedback, requests, and suggestions. Editorial, in both English and Afrikaans will include expert health pieces as well as the latest trends and breakthroughs in the pharmaceutical industry.
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Live Life boilerplate: Live Life is South Africa’s ultimate magazine and digital application that focuses on everyday health and wellness challenges faced by real South Africans. Live Life is published by Gauteng-based publishing house, Free Radical Media and is distributed on a bi-monthly basis to 50,000 consumers throughout the whole of Gauteng. The digital application is also available at no cost to the consumer.
Free Radical Media boilerplate: Free Radical Media is a company focused on providing their clients with an alternative to everyday communication approaches, through developing innovative, trendy marketing strategies. Free Radical Media acknowledges the constant changes in the communication realm and adapts accordingly to align strategies and generate optimum success on behalf of their clients.