After much consideration the eclectic selection of communication specialists is finalised to form the technically strong 2012 APEX awards adjudication panel that includes captains of industry, strategists, marketers, creatives and researchers.
APEX is the only awards programme in the advertising and communications sector that honours effectiveness. Winners of an APEX are recognised for having succeeded in developing a creative solution from insightful strategic thinking which has had a direct and measurable impact on the bottom line of the client.
“APEX adjudication is an extremely stringent process which we approach holistically and for which we require an expert jury. I believe we have succeeded in soliciting the cream of the South African advertising and communications sector for the 2012 jury” says 
, CEO of the Association for Communication and Advertising (ACA).
The esteemed Andy Rice will once again Chair the adjudication panel: “The opportunity to show the business community that marketing communications is a serious, professional and effective discipline worthy of their full commitment is very meaningful for me.”
Under the guidance of Andy Rice and Vice Chairperson of the 2012 APEX awards adjudication panel – Ivan Moroke – Group MD of TBWA:
| Kim Soloman | Planning Director | Ogilvy Cape Town |
| Clive Evans | Strategist | JWT |
| Malusi Thu | Strategist | Zanusi Brand Solutions |
| Wandile Collis | Director: Strategic Planning | Trinergy Brand Connectors |
| Festus Masekwameng | Executive Creative Director | Motherussia |
| Rui Alwes | Executive Creative Director | Lowe Bull |
| Rob McLennan | Executive Creative Director | Network BBDO |
| Brett Morris | Executive Creative Director | Draft FCB |
| Enzo Scarcella | Managing Executive: Marketing | Vodacom |
| Geoff Whyte | Marketing Director | Snackworks |
| Lethepu Mashaba | MD | Excellect Business Consultancy |
| Brenda Koornneef | Group Marketing Executive | Tiger Brands |
| Heidi Brauer | Executive Manager: Group Marketing | Comair / BA and Kulula.com |
| Chris Hitchings | CEO | DSTV Media Sales |
| Sizakele Marutlulle | CEO | Grey SA |
| Nina Morris | CEO | morrisjones&co |
| Melanie Behan | MD | Y&R |
| Charles Matterson | Director | King James |
| Neil Higgs | Director: Innovation & Development | TNS Research Surveys |
| Matthew Glogauer | Deputy Managing Director | KLA |
| Andrea Chemaly | Research Director | KLA |
| Andrzej Suski | Africa Research Director & Head of MB Cape Town | Millward Brown |
| Andy Rice | Chairman | Yellowwood |
| Gareth Leck | CEO | Joe Public |
| Odette van der Haar | CEO | ACA |
| Ivan Moroke | MD | TBWA |
The 2012 APEX awards is proudly sponsored by DSTV Media Sales.
Entries close 12H00 on the 30th of January 2012. Entry is exclusive to ACA member agencies.
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