he Artscape Theatre in Cape Town played host to the 2012 Bookmarks Awards. Here are all the winners:
Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Large Enterprise (Turnover > R100m+) (1)
Bronze (1)
DStv Online – DStv.com
Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Small/Medium Enterprise (Turnover < R100m) (1)
Silver (1)
World Wide Creative – Sharkwatch South Africa
Core Awards – Websites/Microsites/Mobisites – Publisher Sites (Mass Appeal) > R5m Turnover (5)
Bronze (5)
Daily Maverick and iMaverick – Daily Maverick & iMaverick
24.com – Food24.com
24.com – News24.com
24.com – Sport24.co.za
MyBroadband – MyBroadband
Core Awards – Websites/Microsites/Mobisites – Specialist Publisher Sites (smaller, niche audiences with <R5m turnover p.a.) (8)
Silver (1)
Liquorice – Whatsfordinner
Bronze (7)
Both Worlds & Clickshape – ZANEWS NETWORK
Media24 Magazines – YourParenting.co.za
New Media Publishing – Woolworths TASTE Digital
24.com – Parent24
24.com – Channel24.com
New Media Publishing – www.eatout.co.za
Burn Media/Creative Spark – Memeburn
Core Awards – Websites/Microsites/Mobisites – Government, Public Service and Civil Society Sites (5)
Silver (2)
NATIVE – Close The Tap
Ogilvy Johannesburg – Add Hope Website
(Collaborator InJozi)
Bronze (3)
Prezence Digital – #MandelaStory
World Wide Creative – World Design Capital 2014
Creative Spark – The ANC Archives
Core Awards – Websites/Microsites/Mobisites – Microsites (5)
Silver (1)
Ogilvy Johannesburg – Add Hope Website
(Collaborator InJozi)
Bronze (4)
Hellocomputer – Toyota Etios “Smile Hub”
Hellocomputer – Toyota Yaris “You Set the Pace”
M&C Saatchi Abel – Remember Me Not
(Collaborators Motif Studios, Michael Garrett and Andy Horns)
The Jupiter Drawing Room – (Cape Town) – Hyundai Accent
(Collaborator Hellocomputer)
Core Awards – Websites/Microsites/Mobisites – Brand/Company Identity Mobile Sites (2)
Silver (1)
Trigger Isobar – Story Time
(Collaborator InJozi)
Bronze (1)
Prezence Digital – Real Time Wine
Core Awards – Websites/Microsites/Mobisites – Publisher Mobile Site (4)
Silver (1)
OnNet – Cell C Mobile Portal
Bronze (3)
24.com – m.news24.com
DStv Online (SuperSport.com) – SuperSport.com Mobi
Prezence Digital – EWN Mobi
Core Awards – Websites/Microsites/Mobisites – E-Commerce (5)
Silver (4)
SARIE Magazine (Media24) – koop.sarie.com
(Collaborator Touchlab)
Yuppiechef – www.yuppiechef.co.za
Realmdigital – Exclus1ves Stickers
Zando – www.zando.co.za
Bronze (1)
Woolworths – www.woolworths.co.za
Core Awards – Advertising and Search – Display Advertising (6)
Silver (3)
AdVine & OMG Digital – Red Bull Beat Battle
Gloo – Samsung AFCON
iLogic Agency – Nando’s Ketchup on the Headlines
Bronze (3)
Gloo – BMW Efficient Dynamics: More for less
Gloo – BMW 3 Series: Infographic
Gloo – BMW 3 Series: Greatest Competition
Core Awards – Advertising and Search – Best Media Plan (4)
Silver (1)
Acceleration Media – Sanlam Budget Speech 2012
(Collaborators: Liquorice, Notabene, Jupiter)
Bronze (3)
Carat SA – Cadbury Kraft – Stimorol
(Collaborators: iProspect, Ogilvy Cape Town)
DigiVOX – BMW
(collaborator: Gloo)
DigiVOX – Web Africa
(collaborators: Engage Brandcraft)
Core Awards – Advertising and Search – Paid Search Campaigns (3)
Silver (1)
ClickMaven – Momentum Health
Bronze (2)
Quirk Cape Town – Woolworths (Always On)
Social Code – ORMS Direct
(Collaborator ORMS)
Core Awards – Advertising and Search – Organic Search Campaigns (3)
Bronze (3)
Synergize – Prime Meridian
Synergize – Carmag
Synergize – Mr Delivery
Core Awards – Email Marketing – Email Campaign (4)
Silver (1)
140 BBDO – Scratch
(Collaborator Ninjas for Hire)
Bronze (3)
2Stroke Interactive – Chris Willemse Cycles 35th Anniversary
Ireland Davenport – Who still wants to be working in 2054?
Quirk Cape Town – Durbanville Hills Adopt a Vine
Core Awards – Email Marketing – Email Publication (3)
Silver (2)
Daily Maverick – The First Thing Newsletter
Demographica – Dollop
Bronze (1)
Yuppiechef – Yuppiechef Hot Products Email Newsletters
Core Awards – Social, Community and PR – Social Media Properties (7)
Silver (3)
Gloo – FNB Facebook Page
Liquorice – Whatsfordinner Facebook
Quirk Cape Town – Shield for Men
Bronze (4)
Quirk Cape Town – Durex
Quirk Cape Town – Hunter’s
Cerebra – Toyota social media properties
DSTV Online – SuperSport
Core Awards – Social, Community and PR – Social Media Campaigns (17)
Silver (3)
Ogilvy Cape Town – Volkswagen Street Quest
Retroviral – Nando’s Last Dictator Standing
(Collaborator Black River FC)
NATIVE – Close The Tap
Bronze (14)
Ogilvy Cape Town – YouTube Interventions
King James – Back At Ya
(Collaborators Bouffant Films, Priest, Spaced Out Sound)
Gloo – FNB S*#! People Say About Investing
Prezence Digital – #MandelaStory
Hellocomputer – Toyota Etios Tweets for Sweets
(Collaborators Thingking, Buynary, DraftFCB, Groundglass)
COW Africa – BEV: The Twitter Activated Vending Machine
(Collaborators Raak, Thingking)
iLogic Agency – Hyundai Virtual Test Drive
LM&P – Doritos Roulette
(Collaborators Mortimer Harvey)
Aqua – LikeBike
Quirk Cape Town – Col’Cacchio #PriceSlice
World Wide Creative – #ThinkThai For A Change. Think Simply Asia.
(Collaborator Bittersuite)
Ireland Davenport – Friend Request
(Collaborator Buynary)
MACHINE – Year of the Gherkin
M&C Saatchi Abel – Remember Me Not
(Collaborator Motif Studios, Michael Garrett and Andy Horns)
Core Awards – Applications and Tools – Handheld/Phone Apps (2)
Gold (1)
FNB – FNB Banking App
Bronze (1)
Prezence Digital – Ster Kinekor Smart-Phone App
Core Awards – Applications and Tools – Tablet Apps (1)
Silver (1)
Touchlab – go! Travel South Africa
Core Awards – Applications and Tools – Tablet Publication (3)
Bronze (3)
Touchlab / Media24 Newspapers – Die Burger
24.com – News24 iPad app
Daily Maverick – iMaverick
Core Awards – Games – Games (2)
Gold (1)
Ogilvy Cape Town – Volkswagen Street Quest
Bronze (1)
iLogic Agency – Hyundai Virtual Test Drive
Core Awards – Online Video and Audio – Online Video (4)
Gold (1)
Ogilvy Cape Town – YouTube Interventions
Silver (1)
Quirk Cape Town – Savanna: Dead Funny Videos
Bronze (2)
Euro RSCG South Africa – Let your body drive
(Collaborator BETC Euro Paris)
Prezence Digital – #MandelaStory
Core Awards – Integrated/Mixed Media – Integrated Digital Marketing/Campaigns (7)
Gold (2)
Ogilvy Cape Town – Volkswagen Street Quest
Trigger Isobar, Joe Public – Run Jozi
Silver (2)
Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum
NATIVE – Close The Tap
Bronze (3)
Hellocomputer – Toyota Etios “Smile Hub”
(Collaborators Thingking, DraftFCB, Buynary, Groundglass)
MACHINE – Marmite
Hellocomputer – Toyota Yaris “You Set the Pace”
Core Awards – Integrated / Mixed Media – Multi-platform Publisher (7)
Silver (1)
DStv Online – Big Brother Africa
Bronze (6)
Both Worlds – ZANews Network
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
DStv Online – DStv
DStv Online – SuperSport.com
New Media Publishing – Woolworths TASTE Digital
24.com – News24
Core Awards – Integrated / Mixed Media – Multi-Channel Retailer (1)
Bronze (1)
Hellocomputer, DraftFCB, BNRY, Thingking, Groundglass – Toyota Etios “Here to make you Smile”
Craft Awards – Editorial (Media – News, Magazines, Radio, and TV Stations / Networks) (8)
Silver (3)
Primedia Broadcasting – Eyewitness News
BOTH WORLDS – ZANEWS NETWORK
Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick
Bronze (5)
New Media Publishing – Woolworths TASTE Digital
Crush! – www.crushmag-online.com Crush issue 16-21
Media24 – SARIE.com
Cerebra – G-Connect In-Flight Wi-Fi Editorial
Avusa Media LIVE – Sowetan LIVE
Craft Awards – Interface, Interaction, Navigation, UX (5)
Silver (1)
Ogilvy Cape Town – Volkswagen Street Quest
Bronze (5)
iLogic Agency – Hyundai Virtual Test Drive
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
Gloo – FNB: DotFNB
NATIVE – Close The Tap
Craft Awards – Graphic Design, Illustration, Animation (8)
Silver (4)
Joe Public and Gloo – Clover viral
Hellocomputer – Continental Power Of Stop
Joe Public and Gloo – Clover microsite
Ogilvy Cape Town – Volkswagen Street Quest
Bronze (4)
Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour
(Collaborator 140 BBDO)
Hellocomputer – Adidas NEO Weather Widget
(Collaborator Sid Lee)
Ogilvy Cape Town – Golf Cabriolet – “Scroll up”
BNRY Digital – Cadbury Dairy Milk Reseal Campaign
(Collaborator Wicked Pixel)
Craft Awards – Tech. Innovation (2)
Silver (2)
Ogilvy Cape Town – Volkswagen Street Quest
iLogic Agency – Hyundai Virtual Test Drive
Individual and Team Awards – The Digital Maverick (1)
Winner: Branko Brkic
Special Mention: Richard Oakley
Individual and Team Awards – Best Editorial Team (1)
Both Worlds – ZANEWS NETWORK
Individual and Team Awards – Best Digital Advertising Sales Team (1)
Demographica Sales Team
Individual and Team Awards – Best Digital Editorial Individual (1)
Daily Maverick and iMaverick – Branko Brkic
Individual and Team Awards – Best Media Planner (1)
NATIVE – Jarred Mailer
Individual and Team Awards – Best Social Media Marketer (1)
Cerebra – John Beale
Individual and Team Awards – Best Paid Search Marketer (1)
Acceleration Media – Michael Walker
Individual and Team Awards – Best Organic Search Marketer (1)
Synergize – Robin Fishley
Individual and Team Awards – Best Account/Client Service Manager (1)
NATIVE – Leanne Godden
Individual and Team Awards – Best Student (1)
Dave Colley & Martin Magner – Red & Yellow School
Individual and Team Awards – Best Youngster (1)
Daily Maverick – Sipho Hlongwane
Special Honours – Greatest Company Contribution to Digital
1st: Quirk
2nd: DigiVox
3rd: Everlytic
Special Honours – Best Agency
1st: Gloo
2nd: Quirk
3rd: Liquorice
Special Honours – Best Publishing House
1st: Daily Maverick and iMaverick
2nd: BDFM Publishers
3rd: Avusa Media Live
Special Honours – Best Individual Contribution to SA DM&M
Winner: Nikki Cockcroft
Special Mentions: Rob Stokes &
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