Lucozade, GlaxoSmithKline’s global energy drink is getting its ‘Do more and win’ message to active, thirsty consumers thanks to lifestyle communication specialist TLC. Lucozade’s national advertising campaign alerts consumers of its energising benefits by dominating space on TLC’s media solutions in Planet Fitness gyms, cinemas, shopping malls and airports. Planet Fitness gymsRealising the value of [...]
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Government drives energy drink health warning
The Government’s has stepped in yet again to ensure that members of the South African public are fully informed and forewarned when it comes to making food and beverage choices. Says Kelly Thompson, Partner – Trademark Litigation Department of Adams & Adams: “the Minister of Health has proposed regulations which will make it a requirement [...]
Energy drinks to carry warning labels
In an effort to enhance the public’s awareness of the possible harmful effects of energy drinks, the government will be placing more stringent requirements on the manufacturers of these beverages when it comes to the labelling of their products. The Minister of Health, Dr Aaron Motsoaledi, intends to amend the regulations relating to soft drinks, [...]
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