South Africa’s luxury consumers are bucking the global trend when it comes to the values driving their product and brand choices. Consequently, marketers responsible for guiding the fortunes of these brands should think twice before simply adopting communication strategies developed for European and American markets. This was the message from Dr Inka Crosswaite to delegates [...]
Radio listening remains at a healthy 88%
has released RAMS May 2011, a survey which again highlights the stability of radio, both as a medium and in terms of individual radio brands. Incidence of listening remains at a healthy 88%. While not as high as the five-year high of 92.6% seen in RAMS Apr 2008, it is nonetheless better than the low [...]
View 94.5Kfm’s exclusive interview with Kevin Spacey
94.5Kfm Breakfast Show host Ryan O’Connor was one of only three media granted permission to interview renowned actor, Kevin Spacey, who was in Johannesburg on Saturday for the Jameson First Shot Premier. Cape Town Filmmaker, Alan Shelley, was one of three winners out of 748 international entries, whose script, ‘Spirit of a Denture’, was chosen to [...]
Pendoring welcomes eNuus to its fold
South Africa’s only independent Afrikaans TV news service has announced its support for the Pendoring Advertising Awards. Well aware of the importance of Afrikaans to reach the hearts and minds of this community through advertising, eNuus has come on board as a bronze sponsor. Pendoring GM Franette Klerck says eNuus’s decision to join the growing [...]
Carat SA wins Woolworths account
Media agency Carat SA has announced its latest win – the coveted Woolworths account. In charge of Woolworths buying for the past three years, Carat has now been entrusted with the full Woolworths media strategy. “Woolworths represents the pinnacle of SA retail, and we are thrilled at the opportunity to take this exciting brand to the [...]
2012 Flux Trend Review video a must see
Leading trend analysts will gather to discuss the South African social, political, business and tech landscape. The Flux Trend Review cherry-picks the best thought leaders to provide a 360-degree look at the hotspots of change, emerging trends globally and in South Africa allowing business to short-cut the process of sifting through vast amounts [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
Partners
