Tag Archives | UCT Unilever Institute of Strategic Marketing

Who’s responsible for spending R350 billion each year ?

A partnership between the UCT Unilever Institute of Strategic Marketing and RamsayMedia Research Solutions has revealed exceptional insights into the country’s wealthiest consumers – the elusive upper echelon of income earners who are responsible for spending R350 billion each year – which are to be revealed at seminars next month. In the most in-depth, detailed [...]

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Recession’s aftermath still haunts SA consumers

Recession’s aftermath still haunts SA consumers

The vast majority of South Africans are continuing to live like they are in the midst of a recession, according to research due to be released by the UCT Unilever Institute of Strategic Marketing. Entitled Wake Up! Shake Up! the study is considered to be the most comprehensive exposé of the current local marketplace to [...]

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