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BrandSum launches positioning model in SA

Global brand development and insight consultancy, Added Value, has launched its brand positioning and mobilisation model in South Africa, BrandSum. Designed to help marketers build strong, lasting brands, BrandSum combines the best of traditional positioning theory with the latest thinking in brand character creation and strategy mobilisation. The approach enables Added Value to clarify what… read more

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South African businessman leads the way in eco-friendly tourism

  Peter Hayward, CEO and founder of Hayward’s Grand Safari Events and Expeditions, is passionate about causes such as combating rhino poaching in southern Africa, sustaining African culture and lifestyle in rural settings and improving the socio-economic status of ordinary South Africans. Hayward’s safaris are held throughout the African continent and expose global business leaders,… read more

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Forbes Africa to launch in October

FABN Publishing has officially announced the launch of Forbes Africa with its first edition scheduled to be on shelves in South Africa, Nigeria and Kenya from 1 October. The launch of Forbes Africa is a derivative of the vision of the Founders of ABN Media Holdings, Zafar Siddiqi and Rakesh Wahi to build a multi-dimensional… read more

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Getaway heeds call to postpone conference

In response to appeals from delegates, Getaway has decided to postpone its Travel & Tourism Conference till the end of August. The new dates, 31 August and 1 September, dovetail with the Getaway Show and will allow conference delegates and show exhibitors to attend both events. The Getaway Show takes place at the Coca-Cola Dome, Northgate, from… read more

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