After only 10 years in the industry, Neo Mashigo has been named as Draftfcb Johannesburg’s newest Executive Creative Director. The talented 34-year old, who grew up in Pimville Soweto, will take direct responsibility for half of Draftfcb Johannesburg’s accounts, most of which he has worked on as Creative Director for almost four years. Making the [...]
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Fresh Eye and Halo Advertising create memories with Geely LC
The latest ad for the newly introduced Geely LC brand is an advertising spot that captures the spirit of the car itself and its target market. Commissioned by Halo Advertising, Fresh Eye Productions and its director Dani Hynes were tasked with bringing to life the emotion associated with your first car and the lingering effect [...]
Orbit chews on Billads
Following the success of previous campaigns . Set to run in over 100 sites nationwide, the Billads Orbit campaign will focus on upmarket restaurant consumers and engage them by giving them the opportunity to taste the product. “The campaign elements include advertising on the inside covers of the Billad’s Bill Folders and the handing out [...]
Masters and Savant Worldwide light up Eskom Ad Campaign
Through a highly contested process, Masters & Savant Worldwide were recently appointed by advertising agency, Draft FCB to do work for a new Eskom campaign. The campaign, needed to inform the public of how Eskom is committed to keeping a constant supply of energy for the country, while also motivating consumers to play their part [...]
ComputaNet celebrates official Rank TV ranking
ComutaNet celebrates the official TGI ranking of Rank TV confirming a verified target audience of 2.7 million captivated commuters weekly. This year, verging on a tribute to the mass audience the medium services, ComutaNet embarked on a national upgrade of their Rank TV sites. The advancement in the medium sees an increase in functionality of [...]
Bester Burke and Yardley make fairy tales come true
Bester Burke devised an innovative way to connect their client, Yardley, with consumers through the introduction of a new makeover show, Cinderella Sessions. Six lucky women were selected via a national online competition and given the chance to be their most beautiful on national television with make-up and hair styled by international make-up artist and [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
Partners
