Recent months has seen an experiential marketing campaign building, as the Kiwi Takkie Brite ‘Be the Bozza’ campaign touches the hearts of SA’s lucrative commuter market. The campaign, which was conceptualised by Kiwi’s advertising agency, Ogilvy Cape Town, took the new-look Takkie Brite brand and created a new sneaker-cleaning industry. ‘Be the Bozza’, as the [...]
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MoneyGram and ComutaNet team up
MoneyGram offers convenient and flexibile way to transfer money across the globe. The company recognised that there are millions of people in South Africa who would benefit greatly from the service if they were informed as to how safe and effective the whole process is which is why MoneyGram commissioned ComutaNet to engage commuters at [...]
