The success of your creative idea is only as good as the funnel pushing people to that idea. While there are South African agencies that have the capabilities to deliver world class multi dimensional digital campaigns (with permission from brave clients), a lack of Above the Line integration and poorly executed media strategies results in [...]
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Avoid spammers under the CPA
By Dr Pieter Streicher, MD of BulkSMS.com There is no denying that the launch of the Consumer Protection Act’s (CPA), ‘do not contact registry’, which will allow South African customers to permanently opt-out of all unsolicited marketing communications will be a massive step forward for consumer rights. But customers need to understand the limitations of [...]
