Niche Public Relations agency, The Firehouse Communications (FHC), has formed a strategic partnership with Australian based communications and creative agency, Change the Conversation (CTC).
The partnership with CTC, will see FHC changing its name to Change the Conversation.
Sandy Greaves Campbell, Managing Director of FHC says, “The partnership will enhance both agencies growth plans and global footprints. It will boost the staff complement to twenty-six members with expertise in digital, social media, advertising and PR.”
As part of the partnership the two entities will also form a new full service digital agency, based in South Africa. “Digital is playing a critical role in conversations today and fits perfectly with our public relations offering,”
“The PR industry has seen many changes over the past few years and we would be silly not to pay attention to the need for a strong, more strategic digital focus. We look forward to combining our expertise with CTC Australia to provide groundbreaking PR and digital solutions,” says Campbell.