Following its awarding of the exclusive terrestrial television, and non-exclusive radio and mobile platform broadcast rights in Sub-Saharan Africa for the London 2012 Olympic Games <http://www.olympic.org/london-2012-summer-olympics> by the International Olympic Committee <http://www.olympic.org/ioc> (IOC) in January 2012, Octagon today announced that it is in the process of concluding over 30 contracts with African free to air broadcasters.
Jonathan Riley, Head of Sales, Broadcasting and Media for the well known sports marketing and engagement agency, said that the “response from our African partner broadcasters, has been overwhelmingly positive. There is exceptional interest in the 2012 Olympic games underlining the power of sport as an entertainment and communication medium across Africa”.
The awarding of the broadcast rights to Octagon heralded a new approach for the IOC in this region. “Octagon’s commitment to the world’s principal sports rights holders to create innovative pan-African rights and media sales models, meshes with the IOC’s vision and objectives for Africa. Our passion for production, distribution and integration of media, in partnership with Africa’s free-to-air broadcasters, delivers a mass-audience platform and genuine value to all stakeholders” stated Riley.
Octagon’s continued growth and presence in three of the key economic hubs in Africa gives the organisation unique knowledge and insight. With Africa’s free-to-air broadcasters remaining one of the world’s largest markets for many of the world’s biggest brands, it is precisely this commitment, insight and innovative approach which has won Octagon the coveted role as official broadcast rights holder for the 2012 Olympic Games. As a result Octagon will reinforce the IOC’s drive “to ensure that the widest possible audience has access to the London 2012 Olympic Games” confirmed the IOC. “We are delighted to have reached this agreement with Octagon” commented IOC President Jacques Rogge <http://www.olympic.org/count-jacques-rogge> and it is clearly an arrangement that is already bearing fruit with the signing of these particular contracts.
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