AdVantage Magazine would like to wish all the 2012 Loerie finalists the best of luck. The judging is complete and took place between 17-20 September.
| AM1A: AFRICA & MIDDLE EAST – COMMUNICATION DESIGN | |||
| No finalists for this category | |||
|---|---|---|---|
| AM2A: AFRICA & MIDDLE EAST – DIRECT & PR COMMUNICATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Advantage Y&R | Namibia Music Awards | MTC | Namibia Music Awards |
| Impact BBDO | CHEYEF HALAK | LBCi | LBCi |
| AM3A: AFRICA & MIDDLE EAST – INTERNET, MOBILE & INTERACTIVE COMMUNICATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| DV8 Saatchi & Saatchi | Join The Pride | Tafel Lager | Tafel Lager |
| Impact BBDO | CHEYEF HALAK | LBCi | LBCi |
| Mccann Digital | Drugs Set Your Timeline | Israel Anti-Drug Authority | Israel Anti-Drug Authority |
| Squad Digital Ltd | Kenyans For Kenya | Safaricom | Fundraising Campaign |
| Squad Digital Ltd | Daktari 1525 | Safaricom | Doctors On Call |
| Squad Digital Ltd, RedSky Ltd | Bring Zack Back Home | Kenya Paraplegic Organization | Fundraising Campaign |
| AM4A: AFRICA & MIDDLE EAST – LIVE EVENTS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| BluePrint Marketing Ltd | Swahili Commentator search | Supersport | Swahili Commentator |
| TBWA East africa | Before and After. The Unretouched Story. | Power Vibe Studio | Power Plate |
| AM5A: AFRICA & MIDDLE EAST – PRINT & OUTDOOR COMMUNICATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| DDB Mozambique | Wonder | Associação da Luta Contra o Cancro | Self breast exam |
| DDB Mozambique | Cat | Associação da Luta Contra o Cancro | Self breast exam |
| DDB Mozambique | Storm | Associação da Luta Contra o Cancro | Self breast exam |
| DDB Mozambique | Football | Instituto Criança Nosso Futuro | Human trafficking |
| DDB Mozambique | Gift | Instituto Criança Nosso Futuro | Human trafficking |
| DDB Mozambique | School | Instituto Criança Nosso Futuro | Human trafficking |
| DDB Mozambique | Conga | Mozambique Music Awards | Institutional |
| DDB Mozambique | Microphone | Mozambique Music Awards | Institutional |
| DDB Mozambique | Trumpet | Mozambique Music Awards | Institutional |
| JWT KENYA | China Plate | China Plate Restaurant | China plate |
| JWT KENYA | China Plate 1 | China Plate restaurant | China plate Restaurant |
| TBWA East africa | Build The Difference. | Power Vibe Studio | Power Plate |
| AM6A: AFRICA & MIDDLE EAST – RADIO COMMUNICATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Impact BBDO | The phone call | SKODA | LBCi |
| IMPACT BBDO Dubai | The First Print Ad on the Radio | Wrigley | Skittles |
| IMPACT BBDO Dubai | The First Billboard on the Radio | Wrigley | Skittles |
| IMPACT BBDO Dubai | The First Online Banner on the Radio | Wrigley | Skittles |
| P & P Link Saatchi & Saatchi | Road Safety – Serial Killer | P & P Link Saatchi & Saatchi | Road Safety |
| AM7A: AFRICA & MIDDLE EAST – TV, FILM & VIDEO COMMUNICATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Havas Tunisie | Triumph | Protek | MONITORING AND SECURITY SYSTEMS |
| Havas Tunisie | Lady with the basket | Protek | MONITORING AND SECURITY SYSTEMS |
| Havas Tunisie | Stick | Protek | MONITORING AND SECURITY SYSTEMS |
| Impact BBDO | DRIVING ON ONE WHEEL | LBCi | LBCi |
| Impact BBDO | SMARTY PANTS | LBCi | LBCi |
| Impact BBDO | ABOU WARDEH | LBCi | LBCi |
| Maurice Publicité Ogilvy | Food for thought | IBL Foundation | National Food donation |
| McCann Kenya | A Billion Reasons to Believe in Africa | Coca-Cola | Coke |
| Ogilvy Africa | Club 10 Kobo | Airtel | Club 10 Kobo |
| Ogilvy Africa | Club 10 SMS | Airtel | Club 10 SMS |
| Scanad Kenya | The Migration | CCK | Digital Television |
| AM8A: AFRICA & MIDDLE EAST – INTEGRATED CAMPAIGNS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Billington Cartmell Africa | Guinness Football Challenge | Guinness | Guinness |
| BluePrint Marketing Ltd. | HIV Free Generation | G-PANGE | G-PANGE |
| Impact BBDO | CHEYEF HALAK | LBCi | LBCi |
| MetropolitanRepublic Uganda | David Dddumba | MTN Uganda | SIM Card Registration Drive |
| MetropolitanRepublic Uganda | Internet, a Human Right | MTN Uganda | Mobile Internet Services |
| Ogilvy Africa | Airtel One8 | Airtel | One8 |
| Squad Digital Ltd | Bring Zack Back Home | Kenya Paraplegic Organization | Fundraising Campaign |
| DE1A: BRAND IDENTITY & COLLATERAL DESIGN – LOGOS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Franklin Bust | Distell | Oude Meester |
| Bittersuite | VFSTC Logo | Victoria Falls Steam Train Company | Logo |
| CopperCoast | Goodfellas Barbershop | Goodfellas | Barbershop |
| Derrick | The Edit | POST | POST Production |
| Etiket | ZA.CH | Swiss South Africa Joint Research Programme | ZA.CH Logo |
| Grid Worldwide Branding (Pty) Ltd | HOUSE OF BRAVE | HOUSE OF BRAVE | HOUSE OF BRAVE |
| Grid Worldwide Branding (Pty) Ltd | AAA School of Advertising | AAA School of Advertising | AAA School of Advertising |
| Interbrand Sampson | Kenya bursting with generosity, rewarding beyond imagination | Brand Kenya | CI Development |
| Jana+Koos / Prins Design | ROOM Logo | ROOM | ROOM Gallery |
| Joe Public Shift | One School At A Time | One School At A Time | One School At A Time |
| Joe Public Shift | Symons Says- Speech Therapist | Symons Says- Speech Therapist | Symons Says- Speech Therapist |
| Joe Public Shift | Better Book | Better Book | Better Book |
| Joe Public Shift | Forensic Ballistic Services | Forensic Ballistic Services | Forensic Ballistic Services |
| Joe Public Shift | Kensington Mirror & Glass | Kensington Mirror & Glass | Kensington Mirror & Glass |
| Joe Public Shift | Altings BeeKeepers | Altings BeeKeepers | Altings BeeKeepers |
| M&C SAATCHI ABEL | The Kitchen at Weylandts | Weylandts | The Kitchen at Weylandts |
| Monday Design | Commune.1 | Commune.1 | Commune.1 |
| The Jupiter Drawing Room (South Africa) Cape Town | Victoria Wharf Logo | Lexshell Trading | V&A Waterfront |
| DE1B: BRAND IDENTITY & COLLATERAL DESIGN – IDENTITY PROGRAMMES | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | The Art of Boxing | Johnny’s Athletics and Boxing | Johnny’s Athletics and Boxing |
| 140 BBDO | Artefact | Artefact | Artefact |
| Arctic Circle | Visions | Navigator Films | Navigator Films Brand |
| Ateljee | Jelli – Designer Clothing for discerning human beings. And their parents. | Jelli – Children’s Boutique | Jelli – Children’s Boutique |
| Bittersuite | VFSTC Brand Identity | Victoria Falls Steam Train Company | Stationery |
| Canvas | SOLD | Salon 91 Contemporary Art Gallery | Salon 91 |
| CopperCoast | Goodfellas Barbershop | Goodfellas | Barbershop |
| FOXP2.2 | Frankie Fenner | Frankie Fenner | Frankie Fenner |
| Grid Worldwide Branding (Pty) Ltd | SLOW | SLOW | SLOW |
| Grid Worldwide Branding (Pty) Ltd | AAA School of Advertising | AAA School of Advertising | AAA School of Advertising |
| Grid Worldwide Branding (Pty) Ltd | NOT JUST | NOT JUST | NOT JUST |
| Jana+Koos / Prins Design | ROOM Identity | ROOM | ROOM Gallery |
| Joe Public Shift | One School At A Time | One School At A Time | One School At A Time |
| King James RSVP | Society Corporate Identity | Society | Society |
| OwenKessel | I baked a | I baked a | I baked a |
| Studio Botes | Cavalli Stud & Wine Farm | Cavalli | Cavalli Corporate Identity |
| DE1C: BRAND IDENTITY & COLLATERAL DESIGN – POSTERS & BILLBOARDS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Bhag Design | Hairy | Bhag Design Solutions | Bhag Design Solutions |
| Canvas | BIKINI | EXPERT WHITENING | Expertwhitening teeth whitening kit |
| Canvas | One drink | One For The Road | Transport Service |
| Canvas | Early Night | One For The Road | Transport Service |
| Canvas | Quick One | One For The Road | Transport Service |
| Grid Worldwide Branding (Pty) Ltd | RHYTHM | PAPER LOVES DESIGN | PAPER LOVES DESIGN – POSTERS |
| Grid Worldwide Branding (Pty) Ltd | EMPHASIS | PAPER LOVES DESIGN | PAPER LOVES DESIGN – EMPHASIS |
| Grid Worldwide Branding (Pty) Ltd | CONTRAST | PAPER LOVES DESIGN | PAPER LOVES DESIGN – CONTRAST |
| Joe Public Shift | Britain | Tropitone Sunless Bronzer | Britain |
| Joe Public Shift | Canada | Tropitone Sunless Bronzer | Canada |
| Joe Public Shift | Finland | Tropitone Sunless Bronzer | Finland |
| Joe Public Shift | Holland | Tropitone Sunless Bronzer | Holland |
| Joe Public Shift | Fist | Crossroads/Recovery Centre | Crossroads/Recovery Centre |
| Ogilvy Johannesburg | Beard | Multichoice KykNet | KykNet |
| Ogilvy Johannesburg | Bat | KykNet | Vloeksteen |
| Ogilvy Johannesburg | Daggers | KykNet | Vloeksteen |
| Ogilvy Johannesburg | MK is…Laser Eyes | Multichoice M-Net | MK |
| Ogilvy Johannesburg | Eyelash | Multichoice KykNet | KykNet |
| Ogilvy Johannesburg | Snake | KykNet | Vloeksteen |
| Ogilvy Johannesburg | MK is…Jana | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK is…Halo 5 | Multichoice M-Net | MK |
| Ogilvy Johannesburg | Moustache | Multichoice KykNet | KykNet |
| Ogilvy Johannesburg | MK Is…One night Stand | Multichoice M-Net | MK |
| Ogilvy Johannesburg | Beads | Multichoice DStv | DStv |
| OPENCO The Open Collaboration | Hip-hop | Vodacom | African Music Site |
| OPENCO The Open Collaboration | Kwaito | Vodacom | African Music Site |
| OPENCO The Open Collaboration | Gospel | Vodacom | African Music Site |
| OPENCO The Open Collaboration | Rip One Off | Tomato | Watches |
| TBWA\Hunt\Lascaris Johannesburg | Glasses | Apex Awards | Apex Awards 2012- call for attendees |
| TBWA\Hunt\Lascaris Johannesburg | Hairstyles | Apex Awards | Apex Awards 2012- call for attendees |
| TBWA\Hunt\Lascaris Johannesburg | Facial hair | Apex Awards | Apex Awards 2012- call for attendees |
| DE1D: BRAND IDENTITY & COLLATERAL DESIGN – DIRECT & PROMOTIONAL MAIL | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Black River FC | Virgin Mobile Christmas Book | Virgin Mobile | Staff & Client Year End Gifts |
| Canvas | CANVAS WHITE CHOCOLATE | CANVAS ADVERTISING & DESIGN | WHITE CHOCOLATE CHRISTMAS GIFT |
| Grid Worldwide Branding (Pty) Ltd | PAPER LOVES DESIGN | PAPER LOVES DESIGN | PAPER LOVES DESIGN – ENTRY KIT |
| Joe Public Shift | OFM Change Your Tune | OFM Change Your Tune | OFM Change Your Tune |
| Machine (Big Wednesday) | Marmite Blogger Drop | Marmite | Marmite Sandwich Spread |
| MetropolitanRepublic | Acid Mine Water | Aveng Water | Acid Mine Water Purification |
| Switch Design, Atmosphere Communications and Society | Speak UP Campaign | Capitec Bank | Capitec Bank |
| TBWA\Hunt\Lascaris Johannesburg | Airoma TVC Brief | TBWA\Hunt\Lascaris | TBWA\ Design |
| TBWA\Hunt\Lascaris Johannesburg | Bio Classic 360 Brief | TBWA\ Hunt \ Lascaris | TBWA\ Design |
| TBWA\Hunt\Lascaris Johannesburg | Fatti’s & Moni’s TVC Brief | TBWA\ Hunt \ Lascaris | TBWA\ Design |
| TBWA\Hunt\Lascaris Johannesburg | Maynards Press Brief | TBWA\ Hunt \ Lascaris | TBWA\ Design |
| The Jupiter Drawing Room (South Africa) Cape Town | V&A Master of the Trade Route Spice Rack | Lexshell Trading | V&A Waterfront |
| The Jupiter Drawing Room (South Africa) Cape Town | Manifesto Pencil Box | Interactive Africa | Design Indaba 15 |
| The Jupiter Drawing Room (South Africa) Cape Town | Skip. The Evolution of Washing. Invitation | Unilever (Pty) Ltd | Skip Liquid Detergent |
| DE1E: BRAND IDENTITY & COLLATERAL DESIGN – GENERAL COLLATERAL | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Style Guide | Distell | Oude Meester |
| 140 BBDO | Mayan Calendar | Cadiz Asset Management | Cadiz Asset Management |
| Bittersuite | Creativity through Contradiction | Bittersuite | Welcome to the hood |
| Black River FC | Recycled Christmas Wreaths | Nando’s South Africa | Nando’s Flame Grilled Chicken Meals |
| disturbance | Quarterly 2 | disturbance | The Quarterly |
| disturbance | Quarterly 4 | disturbance | The Quarterly |
| disturbance | Quarterly 3 | disturbance | The Quarterly |
| disturbance | Quarterly 1 | disturbance | The Quarterly |
| Grid Worldwide Branding (Pty) Ltd | ORIGAMI | PAPER LOVES DESIGN | PAPER LOVES DESIGN – INVITATION |
| Jana+Koos | Ebb & Flow | Tasha Baxter | Tasha Baxter EP / Ebb & Flow |
| King James RSVP | King James Bible | King James | King James Group |
| Machine (Big Wednesday) | Digital Heroes | Habari Media | Habari Media Digital Heroes Calendar |
| MACHINE AGENCY | BUSINESS CARD TAKEOVER | ididthatad.com | ididthatad.com business card |
| Marchand | Wilder as Die Wiltuin | Die Heuwels Fantasties | Album Artwork |
| Marchand | Eksie Ou | Jack Parow | Eksie OU |
| Marchand | Wie’s Bang | Van Coke Kartel | Album Artwork |
| MetropolitanRepublic | BT Album Design | BT | BT Album |
| Net#Work BBDO | Macarapa | Nedbank | Nedbank Cup |
| ninety9cents | iKapa – Inspiration in Motion | iKapa Dance Theatre | iKapa Business Card |
| Ogilvy Johannesburg | Rock ‘n Roll Burgers | MK | MK/Dukes Menus |
| Saatchi & Saatchi | Fix A Smile Birthday Calendar | Operation Smile | Operation Smile |
| The Jupiter Drawing Room (South Africa) Cape Town | Lucky Pet Purrfect Pin-Up Kitty | Oceana Brands Pty Ltd | Lucky Pet |
| DE2A: THREE DIMENSIONAL & ENVIRONMENTAL DESIGN – ARCHITECTURE | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| afritects | The Black Box | The Soweto Theatre | Professional Theatre Complex |
| Architecutre Co-op | Oudebosch Eco tourism camp | CapeNature | Oudebosch Mountain camp, Kogelberg |
| OVP Associates | Green Point Park | City of Cape Town | Green Point Park |
| Tsai Design Studio | Vissershok Container Classroom | Safmarine community projects | Community classroom |
| DE2B: THREE DIMENSIONAL & ENVIRONMENTAL DESIGN – INTERIOR DESIGN & TEMPORARY STRUCTURES | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Antoni Associates | Revamping History | The Alphen Hotel | The Alphen Hotel |
| Brand Activation | The Siemens Baobab Tree | Siemens AG | Siemens AG |
| CopperCoast & Savile Row | Spaces Showroom | Plascon | Spaces |
| Cross Colours | Southern Eleven Restaurant | Southern Eleven | Southern Eleven |
| Derrick, Stephen Lamb & STR Architects | Self Sustainable Stand | ICLEI | Climate Smart Cape Town |
| disturbance | Midrand Campus | Varsity College | Midrand Campus |
| FOXP2.2 | Frankie Fenner | Frankie Fenner | Frankie Fenner |
| franc. | enmasse | enmasse | enmasse |
| M&C SAATCHI ABEL | Maison Wine Estate | Weylandts | Maison |
| Net#Work BBDO | Fly Thru | Chicken Licken | Fly Thu |
| Nic Tamlin interior design and Alison Channing Architect | Spier Wine Tasting Center | Spier Wines | Wine retail center |
| OPENCO The Open Collaboration | OPENCO Offices Interior | OPENCO The Open Collaboration | Interior Design |
| Switch Design | The Investment Store | Investec Asset Management | PSG Konsult Conference Stand |
| The Jupiter Drawing Room (South Africa) Cape Town | Malt Valts Whisky Festival Stand | Brandhouse | Single Malts |
| The Jupiter Drawing Room (South Africa) Cape Town | Skip. The Evolution of Washing. Installation | Unilever (Pty) Ltd | Skip Liquid Detergent |
| Tonic Design | Slow in the City | Slow | Slow in the City |
| VDO Consulting | Peadiatric Ward | Netcare | Peadiatric Ward |
| DE2C: THREE DIMENSIONAL & ENVIRONMENTAL DESIGN – PACKAGE & INDUSTRIAL DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Bittersuite | Runner Duck | Vergenoegd Wine Estate | Runner Duck Label |
| Interbrand Sampson | African Silk | Godding and Godding | Godding and Godding Silk |
| Just Design | Paradigm | Haarhoff Family Wines | Paradigm Wine |
| Just Design | Devil’s Peak Brewing Company | Devil’s Peak Brewing Company | Range of Craft-Beers |
| M&C SAATCHI ABEL | Maison Thumbprint | Weylandts | Maison Wine Estate |
| Monday Design | LAM Range | LAM | LAM Wines |
| OPENCO The Open Collaboration | Tomato Colours | Tomato | Watches |
| Small Fish Graphic Design | White Oyster Mushrooms | The Mushroom Factory | White Oyster Mushroom Kit |
| Stick Communications | jimmijagga | KWV | jimmijagga |
| www.furtheraesthetics.com | Fair Weather Brooches | Fair Weather | Brooches |
| DE3A: PUBLICATION DESIGN – BOOK, MAGAZINE & NEWSPAPER DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Bletchley Park Creative Marketing Agency | Everything Maths | Siyavula | Mathematical Textbooks |
| disturbance | Where it’s at | Design Indaba | Where it’s at |
| Dojo115 | Wies Bang | Van Coke Kartel | Wies Bang |
| Its a go communications | 101 Stories of Choice – Compendium of success stories | Thuthuka | 101 Stories of Choice – Compendium of success stories |
| singh&sons | Desiderius Pongracz | Distell | Pongracz |
| DE3B: PUBLICATION DESIGN – ANNUAL REPORTS, BROCHURES & TECHNICAL LITERATURE | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Ateljee | UIA Durban 2014 Architecture Otherwhere Brochure 2 | UIA (International Union of Architects) & SAIA (South African Institute of Architects) | UIA Durban 2014 Architecture Otherwhere Brochure 2 |
| Black River FC | ICU Natural Healing Toolkit | Nando’s South Africa | Staff Training |
| Black River FC | Cataplana Toolkit | Nando’s International | Cataplana |
| Black River FC | Shisa Magazine | Nando’s South Africa | Shisa In-House Magazine |
| Grid Worldwide Branding (Pty) Ltd | PAPER LOVES DESIGN | PAPER LOVES DESIGN | PAPER LOVES DESIGN – ENTRY KIT |
| Harwood Kirsten Leigh McCoy Pty Ltd | Bug | Cotlands | Cotlands Annual Report 2011 |
| Ireland/Davenport | Dolls House | Habitat for Humanity | Habitat for Humanity Annual Report 2011 |
| K&i Design Studio | The Black Book | The SA Innovation Summit | The 4th SA Innovation Summit book |
| The Jupiter Drawing Room (South Africa) Cape Town | Sanlam Foundation ‘Poster’ Brochure | Sanlam Life Insurance Limited | Sanlam Foundation |
| DE4A: MOTION GRAPHIC DESIGN – BROADCAST DESIGN & GRAPHICS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Birthmark | Vuzu Ident | Vuzu | Vuzu Channel Ident |
| M-Net | 2011 New Look | M-Net | Imaging |
| The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Speaker Introductions | Interactive Africa | Design Indaba 15 |
| Wicked Pixels | Design Indaba 2012 | Design Indaba | Design Indaba 2012 | I Am Not A Designer |
| DE5A: DESIGN MIXED-MEDIA CAMPAIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Canvas | THIS IS YOUR CANVAS | CANVAS ADVERTISING & DESIGN | CANVAS BRAND |
| CopperCoast | Goodfellas Barbershop | Goodfellas | Barbershop |
| Cross Colours / Design Partnership | Steers rebranding | Steers | Steers |
| FOXP2 | Eat Proper Meat | Frankie Fenner | Frankie Fenner |
| Grid Worldwide Branding (Pty) Ltd | SLOW | SLOW | SLOW |
| Grid Worldwide Branding (Pty) Ltd | FNB | FNB | FNB |
| Grid Worldwide Branding (Pty) Ltd | PAPER LOVES DESIGN | PAPER LOVES DESIGN | PAPER LOVES DESIGN |
| Ireland/Davenport | Dolls House | Habitat for Humanity | Habitat for Humanity Annual Report 2011 |
| Ogilvy Johannesburg | Dis Hoe Ons Rol | Pendoring Awards | Pendoring Awards |
| The Jupiter Drawing Room (South Africa) Cape Town | Skip. The Evolution of Washing. Campaign | Unilever (Pty) Ltd | Skip Liquid Detergent |
| The Jupiter Drawing Room (South Africa) Cape Town | I am not a Designer | Interactive Africa | Design Indaba 15 |
| DE6A: DESIGN CRAFTS – PHOTOGRAPHY | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Derrick | The Story of PET | PETCO | PETCO Projects |
| Ogilvy Johannesburg | Eyelash | Multichoice KykNet | KykNet |
| Ogilvy Johannesburg | Beard | Multichoice KykNet | KykNet |
| Ogilvy Johannesburg | Moustache | Multichoice KykNet | KykNet |
| Ogilvy Johannesburg | MK Is….The Russians | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK is…lucky day | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK is…gig night | Multichoice M-Net | MK |
| DE6B: DESIGN CRAFTS – WRITING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Grid Worldwide Branding (Pty) Ltd | RHYTHM | PAPER LOVES DESIGN | PAPER LOVES DESIGN – RHYTHM |
| Joe Public Shift | OFM Change Your Tune | OFM Change Your Tune | OFM Change Your Tune |
| King James RSVP | King James Bible | King James | King James |
| Machine (Big Wednesday) | Marmite Blogger Drop | Marmite | Marmite Sandwich Spread |
| The Jupiter Drawing Room (South Africa) Cape Town | This is not a programme | Interactive Africa | Design Indaba 15 |
| DE6C: DESIGN CRAFTS – ILLUSTRATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Arctic Circle | Visions | Navigator Films | Navigator Films Brand |
| House of Brave | Sarah The Living Status Update | Cell C | Cell C Data |
| House of Brave | The Mysterious @ | Cell C | Cell C Data |
| Machine (Big Wednesday) | Marmite Blogger Drop | Marmite | Marmite Sandwich Spread |
| Machine (Big Wednesday) | Digital Heroes | Habari Media | Habari Media Digital Heroes Calendar |
| Ogilvy Johannesburg | Daggers | KykNet | Vloeksteen |
| OPENCO The Open Collaboration | Hip-hop | Vodacom | African Music Site |
| Saatchi & Saatchi | Fix A Smile Birthday Calendar | Operation Smile | Operation Smile |
| The Hardy Boys | Working Out | Club Shandy | Club Shandy beer shandy |
| The Hardy Boys | Out-of-Office | Club Shandy | Club Shandy beer shandy |
| The Hardy Boys | Perfect Lie | Club Shandy | Club Shandy beer shandy |
| The Hardy Boys | The Exchange | Smirnoff | Smirnoff Vodka |
| DE6D: DESIGN CRAFTS – TYPOGRAPHY | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Ireland/Davenport | Dolls House | Habitat for Humanity | Habitat for Humanity Annual Report 2011 |
| OwenKessel | I baked a | I baked a | I baked a |
| TBWA\Hunt\Lascaris Johannesburg | Airoma TVC Brief | TBWA\ Hunt \ Lascaris | TBWA\ Design |
| TBWA\Hunt\Lascaris Johannesburg | Bio Classic 360 Brief | TBWA\ Hunt \ Lascaris | TBWA\ Design |
| TBWA\Hunt\Lascaris Johannesburg | Fatti’s & Moni’s TVC Brief | TBWA\ Hunt \ Lascaris | TBWA\ Design |
| TBWA\Hunt\Lascaris Johannesburg | Maynards Press Brief | TBWA\ Hunt \ Lascaris | TBWA\ Design |
| The Switch Design Company SA (Pty) Ltd | Ekasi Combo | Famous Brands | Giramundo Combo Typeface |
| DI1A: PR COMMUNICATION CAMPAIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Atmosphere / King James / Society | Fourth Wife Flies Free | kulula | kulula flights |
| Bletchley Park | The World’s Manliest Billboard | Bronx Men’s Shoes | Bronx Men’s Shoes |
| Dojo115 | Wies Bang | Van Coke Kartel | Wies Bang |
| King James | Back at Ya | Santam | Santam |
| Ogilvy Cape Town | Polo GTI Date Drive | Volkswagen | Polo GTI |
| Ogilvy Cape Town | Darling to Carling | South African Breweries | Carling Black Label |
| Ogilvy Cape Town | The World’s First Alien Abduction Flavoured Gum | Kraft Foods | Stimorol Mega Mystery |
| Ogilvy Johannesburg | Wall of Hope | Yum Restaurants | KFC Add Hope |
| DI2A: DIRECT MAIL – FLAT MEDIA | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Boomtown Strategic Brand Agency | Snip and Save | Animal Welfare Society | Snip and Save donations |
| Boomtown Strategic Brand Agency | Lend a hand | Animal Welfare Society | Postcards |
| Ireland/Davenport | Folder | Right2Know | The Secrecy Bill |
| Joe Public | Alan | Tracker | Tracker |
| Joe Public | Bongi | Tracker | Tracker |
| Joe Public | Anette | Tracker | Tracker |
| DI2B: DIRECT MAIL – DIMENSIONAL MAIL | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Boomtown Strategic Brand Agency | Always On | Aggreko | Portable Power Solutions |
| DRAFTFCB Cape Town | Savanna Deodorant | Savanna Cider | Savanna Deodorant |
| Ireland/Davenport | Highlighter | Right2Know | The Secrecy Bill |
| M&C SAATCHI ABEL | Joburg Youth Ballet Music Box | Joburg Youth Ballet | Corporate donations |
| Machine (Big Wednesday) | Marmite Blogger Drop | Marmite | Marmite Sandwich Spread |
| MetropolitanRepublic | Braille Burger | Wimpy | Braille Burgers |
| MetropolitanRepublic | Acid Mine Water | Aveng Water | Acid Mine Water Purification |
| Ogilvy Cape Town | Yellow Pages | Volkswagen | Crafter |
| Ogilvy Cape Town | What does New Stimorol Mega Mystery Taste Like? | Kraft Foods | Stimorol Mega Mystery |
| Society | Launch Party in a Box | Steri Stumpie | Steri Stumpie 1 litre |
| TBWA\Hunt\Lascaris Johannesburg | As Close As You’ll Get | Endangered Wildlife Trust | Everest Fundraising Dinner |
| The Jupiter Drawing Room (South Africa) Cape Town | Pregnancy Fruit Basket | Mediclinic | Mediclinic |
| Y&R South Africa | The Big Moves Invite | Edward Snell & Co | Russian Bear Flavoured Vodka |
| DI3A: INTERNAL MARKETING PROGRAMMES | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| The Jupiter Drawing Room (South Africa) Cape Town | Mediclinic Group Conference | Mediclinic | Mediclinic |
| DI4A: STRATEGIC CRM PROGRAMMES | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| MetropolitanRepublic | FNB Graduate Recruitment | First National Bank | Graduate Recruitment |
| IN1A: INTERNET ADVERTISING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Draftfcb South Africa (PTY) Ltd & Hello Computer JHB | Etios Smile ‘O Meter | Toyota | Toyota Etios |
| Draftfcb South Africa (PTY) Ltd & Hello Computer JHB | Etios Smile Takeover | Toyota | Toyota Etios |
| Gloo | Samsung Orange AFCON “Goal” | Samsung Africa | Built for Africa |
| Gloo | BMW 3 Series Infographic | BMW | The new BMW 3 Series |
| Gloo | BMW ConnectedDrive: Zoom | BMW | BMW ConnectedDrive |
| Gloo | Samsung Galaxy Note Rich Media | Samsung | Galaxy Note |
| iLogic | Ketchup on The Headlines | Nando’s | Tangy Tomato Flavour |
| Net#Work BBDO | Firebreather | Chicken Licken | XL Hotwings |
| Ogilvy Cape Town | Scroll Up | Volkswagen | Golf Cabriolet |
| Ogilvy Johannesburg | Disappearing Freedom | City Press | City Press |
| Quirk Cape Town (Pty) Ltd | Savanna: Dead Funny -Banner Ads | Distell | Savanna |
| IN1B: MOBILE ADVERTISING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| OMG Digital | Beat Battle | Red Bull | Red Bull Beat Battle |
| The Jupiter Drawing Room (South Africa) Cape Town | Shield Bok Wake-Up Calls | Unilever (Pty) Ltd | Shield Deodorant |
| IN1C: EMAIL MARKETING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Wagging Email | Mars Pet Care | Pedigree |
| Gloo | Kruger Gold Rush Email | FNB | FNB Share Investing |
| Quirk Cape Town (Pty) Ltd | Savanna: It’s Big – 500ml Email | Distell | Savanna |
| Quirk Cape Town (Pty) Ltd | Savanna: Dead Funny – Email | Distell | Savanna |
| IN1D: WEBSITE | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| HelloComputer | Corruption Watch | Corruption Watch | Corruption Watch |
| IN1E: MICROSITE | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Gloo | Garmin Live Beyond | Garmin | Garmin range |
| GSDH CC | Hide the Hop Microsite | HANSA Pilsener | HANSA Pilsener |
| HelloComputer | Scrum vs Scrum | Wimpy | Wimpy |
| HelloComputer | The Next Level | Hyundai | Hyundai Elantra |
| HelloComputer | The All New Hyundai Accent | Hyundai | Hyundai Accent |
| HelloComputer | Enter A State Of Cool | Castle Lite | Castle Lite |
| Joe Public and Gloo | Clover “Way Better”microsite | Clover | Clover milk, cheese, cream and butter |
| Ogilvy | KFC Add Hope Microsite | KFC | Add Hope |
| Ogilvy Cape Town | Polo GTI Date Drive | Volkswagen | Polo GTI |
| Ogilvy Cape Town | Explorer Tab | Volkswagen | Tiguan |
| The Jupiter Drawing Room South Africa (Johannesburg), Base 2 | Team of Millions | ABSA | ABSA Springbok Sponsorship |
| Urbian | Touch Awesomeness | BlackBerry South Africa | BlackBerry Curve 9380 |
| Urbian | NYE Ticket Tracker | BlackBerry South Africa | BlackBerry |
| IN1F: BRANDED MOBILE CONTENT & APPLICATIONS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Window Shopper | New Media Publishing | VISI Magazine |
| Etiket & 4i Software | Inspire me App | Plascon | Inspire me App |
| HelloComputer | adidas NEO Weather Widget | adidas | adidas NEO |
| Liquorice | whatsfordinner Mobi App | Knorr | whatsfordinner brought to you by Knorr |
| Ogilvy Cape Town | Be the Coach | South African Breweries | Carling Black Label |
| Prezence Digital | Ster Kinekor Mobi | Ster Kinekor | Ster Kinekor Mobi |
| Prezence Digital | Ster Kinekor Android App | Ster Kinekor | Ster Kinekor Android App |
| Project House | Sexmograf | Reckitt Benckiser | Durex |
| Quirk Cape Town (Pty) Ltd | Klipdrift Premium: Smoother Connection iPad Application | Distell | Klipdrift |
| Touchlab | go! South Africa | go! | go! South Africa |
| IN1G: VIRAL & COMMUNITY | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Base 2 | Mustang Mania | ZOOPA | ZOOPA |
| Base 2 | Team of Millions | Absa | Springboks Sponsorship |
| Black River FC | Aard Matthews | Nando’s South Africa | Nando’s Flame Grilled Chicken Meals |
| Bletchley Park Creative Marketing Agency | The World’s Manliest Billboard | Bronx Men’s Shoes | Bronx Men’s Shoes |
| Bletchley Park Creative Marketing Agency | Man Wall | Bronx Men’s Shoes | Bronx Men’s Shoes |
| Euro RSCG Group | Give Your Colour | Dulux | Dulux |
| Euro RSCG Group | Let your body drive | Peugeot | Peugeot 208 |
| Gloo | Things People Say About Investing | FNB | FNB Share Investing |
| HelloComputer & Switch Branding and Design | Speak Up Campaign | Capitec | Capitec |
| iLogic | BMW Interactive Projection | BMW | BMW 1 Series Launch |
| Ireland/Davenport | Walking Dead Activation | Fox International Channels, TOP TV | The Walking Dead |
| Joe Public | Twitter Army | JHHESA | Brothers for Life |
| King James | Back at Ya | Santam | Santam |
| Liquorice | Tweet Through Southern Africa | Liqui-Fruit | Liqui-Fruit Fruit Juice |
| M&C SAATCHI ABEL | Minotaur | Heineken | Heineken |
| NATIVE | Turbographic | Turbovite | Turbovite |
| NATIVE | Hippo Needometer | Hippo | Hippo |
| Ogilvy | Miller Music Tour West | Miller Genuine Draft | Miller Genuine Draft |
| Ogilvy Cape Town | The World’s First Alien Abduction Flavoured Gum | Kraft Foods | Stimorol Mega Mystery |
| Ogilvy Cape Town | YouTube Interventions | Wilderness Foundation | Forever Wild Anti-Poaching Initiative |
| Quirk Cape Town (Pty) Ltd | Col’Cacchio #PriceSlice Campaign | Col’Cacchio | Col’Cacchio Pizza |
| Quirk Cape Town (Pty) Ltd | Savanna: Dead Funny – Interactive Videos | Distell | Savanna |
| Retroviral Digital Communications | The Last Dictator Standing | Nando’s South Africa | Full Pack Meal ‘#Mealfor6′ |
| Society | Art from Mess | Plascon | Plascon Double Velvet |
| Society | 10th Birthday | kulula | kulula 10th Birthday |
| Urbian | NYE Ticket Tracker | BlackBerry South Africa | BlackBerry |
| Zoom Advertising | Afrographique | Afrographique | African Infographics |
| IN1H: APPLICATIONS & INTERACTIVE TOOLS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Desktop Calendar | iFix | iFix Apple Repairs |
| AquaOnline | LikeBike | Pick n Pay | Pick n Pay LikeBike |
| AquaOnline | Nokia N9 Art Pod | Nokia South Africa | Nokia N9 Smartphone |
| Draftfcb South Africa (PTY) Ltd & Hello Computer JHB | Tweets for Sweets | Toyota | Toyota Etios |
| Formula D Interactive | Virtual Chemistry Lab | UDDI – Nelson Mandela Bay Science Centre | Virtual Chemistry Lab Table |
| Gloo | dotFNB Concept Store | FNB | FNB Brand |
| HelloComputer | Power Of Stop | Continental | Continental Tyres |
| HelloComputer | The Perfect Pout | Revlon | Revlon Superglossy Lipgloss |
| iLogic | BMW Interactive Video Projection | BMW | BMW 1 Series Launch |
| Pixel Project & Digital Fabric | Pictures of You | Wits Art Museum | Pictures of You |
| Quirk Jozi | Nike RUN JOZI “Create your own City Sound” Touchscreen App | Nike | Nike RUN JOZI |
| Saatchi & Saatchi | Tuffy Desktop Recycle Bag | Tuffy | Tuffy Refuse Bags |
| IN2A: DIGITAL MIXED-MEDIA CAMPAIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Draftfcb South Africa (PTY) Ltd & Hello Computer JHB | Etios here to make you smile | Toyota | Etios |
| HelloComputer | Enter A State Of Cool | Castle Lite | Castle Lite |
| HelloComputer | Power Of Stop | Continental | Continental Tyres |
| Joe Public and Gloo | Clover “Way Better” | Clover | Clover milk, cheese, cream and butter |
| NATIVE | Nedbank Pass the Parcel | Nedbank | Nedbank 4ME |
| NATIVE | #CloseTheTap Campaign | FLOW | FLOW |
| Ogilvy Cape Town | The World’s First Alien Abduction Flavoured Gum | Kraft Foods | Stimorol Mega Mystery |
| Ogilvy Cape Town | Polo GTI Date Drive | Volkswagen | Polo GTI |
| Ogilvy Cape Town | Be the Coach | South African Breweries | Carling Black Label |
| Ogilvy Johannesburg | MK Is | Multichoice M-Net | MK |
| Quirk Cape Town (Pty) Ltd | Savanna: Comic’s Choice – Dead Funny | Distell | Savanna |
| Urbian | Touch Awesomeness | BlackBerry South Africa | BlackBerry Curve 9380 |
| Urbian | NYE Ticket Tracker | BlackBerry South Africa | BlackBerry |
| IN3A: DIGITAL CRAFTS – INTERFACE & NAVIGATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Euro RSCG Group | Let your body drive | Peugeot | Peugeot 208 |
| HelloComputer | The Next Level | Hyundai | Hyundai Elantra |
| HelloComputer | Scrum vs Scrum | Wimpy | Wimpy |
| IN3B: DIGITAL CRAFTS – ANIMATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| HelloComputer | Power Of Stop | Continental | Continental Tyres |
| Joe Public and Gloo | Clover “Way Better” | Clover | Clover milk, cheese, cream and butter |
| IN3C: DIGITAL CRAFTS – ILLUSTRATION & GRAPHIC DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Dojo115 | Wies Bang | Van Coke Kartel | Wies Bang |
| Gloo | Kruger Gold Rush | FNB | FNB Share Investing |
| Ogilvy Cape Town | Scroll Up | Volkswagen | Golf Cabriolet |
| Zoom Advertising | Afrographique | Afrographique | African Infographics |
| IN3D: DIGITAL CRAFTS – MUSIC & SOUND DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Gloo | Kruger Gold Rush | FNB | FNB Share Investing |
| M&C SAATCHI ABEL | Minotaur | Heineken | Heineken |
| IN3E: DIGITAL CRAFTS – WRITING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Gloo | Things People Say About Investing | FNB | FNB Share Investing |
| Joe Public and Gloo | Clover “Way Better”microsite | Clover | Clover milk, cheese, cream and butter |
| Ogilvy Cape Town | The World’s First Alien Abduction Flavoured Gum | Kraft Foods | Stimorol Mega Mystery |
| LE1A: LIVE EVENTS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 24 Carrots Event Design | Glam Camp | SAB | Brutal Fruit |
| 60 layers of cake | Boere Sushi | Maize in a Minute | Maize in a Minute |
| BrandsRock Marketing (Pty) Ltd | Built For One | PUMA | PUMA T7 Track Jacket |
| Jana+Koos | Invisible Cities | Maboneng Precint / Invisible Cities | Invisible Cities Artmusic Events |
| Mann Made Media | Standard Bank PBB Indaba | Standard Bank | PBB Indaba |
| Mohlaleng Media/76 MotherRussia | Absolut Blank | Absolut Vodka | Absolut Vodka |
| Scan Display | COP17 SA CCR Expo | Department of Environmental Affairs | South African Climate Change Response Expo |
| The Jupiter Drawing Room (South Africa) Cape Town | Malt Valts Whisky Festival Stand | Brandhouse | Single Malts |
| The Jupiter Drawing Room Johannesburg | Team of Millions Mall Activation | ABSA | ABSA Springbok Sponsorship |
| Witch & Wizard Productions | The Sandman | Freightliner | The Argosy |
| LE1B: LIVE ACTIVATIONS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Draftfcb South Africa (PTY) Ltd | Etios Here to make you smile test Drive Activati | Toyota | Toyota Etios |
| FOXP2 | Who’s Driving You Home Tonight? | Brandhouse | Drive Dry |
| Ireland/Davenport | Walking Dead Activation | Fox International Channels, TOP TV | The Walking Dead |
| Joe Public | Ballet Box | The South African Ballet Theatre | Corporate |
| M&C SAATCHI ABEL | Mall Attack | Takealot.com | Takealot.com |
| Ogilvy Cape Town | Levitating Guru | Kraft Foods | Stimorol Mega Mystery |
| Ogilvy Cape Town | Rehabilitation is Possible | PBN | Prisoner rehabilitation |
| Ogilvy Cape Town | Neverlasting Love Chapel | Kraft Foods | Stimorol Infinity |
| LE1C: SPONSORSHIP | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Ogilvy Cape Town | Be the Coach | South African Breweries | Carling Black Label |
| Ogilvy Cape Town | Darling to Carling | South African Breweries | Carling Black Label |
| Stretch Experiential Marketing | Stimorol Infinity Rage Party | Stimorol | Infinity |
| LE2C: LIVE CRAFTS – ART DIRECTION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Joe Public | Ballet Box | The South African Ballet Theatre | Corporate |
| King James RSVP | Levi’s® Trailer Activation | Levi’s® | Levi’s® Curve ID Jeans |
| The Jupiter Drawing Room (South Africa) Cape Town | Skip. The Evolution of Washing. | Unilever (Pty) Ltd | Skip Liquid Detergent |
| LE2D: LIVE CRAFTS – ORIGINAL MUSIC & SOUND DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Its a go communications | Vuka Emaqandeni/Wake up | The Hope Factory | The Hope Factory |
| Thirty Four Degrees South Marketing | Born for this | South African Breweries | Hansa Pilsener |
| MI1A: MEDIA INNOVATION – SINGLE MEDIUM | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Brand Activation | Dstv Shop Windows | DStv | DStv |
| Brand Activation | The World’s First Billboard for Dogs | Nestle Purina | Alpo Dog Food |
| DDB South Africa | Fully Automated – Gold | GT247.com | GT247.com |
| iLogic | BMW Interactive Video Projection | BMW | BMW 1 Series Launch |
| Ireland/Davenport | What’s your price? | National Geographic Channel | Banged Up Abroad |
| Ireland/Davenport | Walking Dead Activation | Fox International Channels, TOP TV | The Walking Dead |
| Ireland/Davenport | M5 Speed | BMW | BMW M5 |
| Joe Public | Twitter Army | JHHESA | Brothers For Life |
| Joe Public | Beggar Broadcast | One School at a Time | Corporate |
| M&C SAATCHI ABEL | Remember Me Not | Dementia SA | Dementia SA |
| MetropolitanRepublic | Braille Burger | Wimpy | Braille Burgers |
| Net#Work BBDO | Dark Horse | Mercedes-Benz | Night View Assist |
| Net#Work BBDO | Censorship | Webber Wentzel | Legal Aid Services |
| Ogilvy Cape Town | The BlueMotion Label | Volkswagen | BlueMotion |
| Ogilvy Cape Town | YouTube Interventions | Wilderness Foundation | Forever Wild Anti-Poaching Initiative |
| Ogilvy Cape Town | Golf Cabriolet Experience | Volkswagen | Golf Cabriolet |
| Quirk Cape Town (Pty) Ltd | Savanna: Dead Funny – Videos | Distell | Savanna |
| TBWA\Hunt\Lascaris Johannesburg | The Café | Tiger Brands | Doom Fogger |
| TBWA\Hunt\Lascaris Johannesburg | Drive Alive 3D | Drive Alive | Road Safety |
| TBWA\Hunt\Lascaris Johannesburg | Non-Stick Car | Tiger Brands | Spray & Cook |
| The Jupiter Drawing Room (South Africa) Cape Town | Tight Spaces | Hyundai South Africa | Various Hyundai Models |
| The Jupiter Drawing Room (South Africa) Cape Town | Shield Bok Wake-Up Calls | Unilever (Pty) Ltd | Shield Deodorant |
| The Jupiter Drawing Room (South Africa) Cape Town | Light Sabers | Musica Pty Ltd | XBox Kinect Star Wars Game |
| The Jupiter Drawing Room (South Africa) Utopia | Elimination | BirdLife South Africa | Save Our Seabirds Festival |
| Vizeum SA | Simplicity in Technoloy | BMW | ConnectedDrive |
| MI1B: MEDIA INNOVATION – MEDIA CAMPAIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| MetropolitanRepublic | emahiya | MTN Swaziland | THE MTN Bushfire Festival |
| Ogilvy Cape Town | Be the Coach | South African Breweries | Carling Black Label |
| Ogilvy Cape Town | The World’s First Alien Abduction Flavoured Gum | Kraft Foods | Stimorol Mega Mystery |
| Ogilvy Cape Town | Polo GTI Date Drive | Volkswagen | Polo GTI |
| Ogilvy Cape Town | Golf Cabriolet Experience | Volkswagen | Golf Cabriolet |
| The Jupiter Drawing Room Johannesburg | Team of Millions | ABSA | ABSA Springbok Sponsorship |
| OU1A: OUTDOOR MEDIA | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Bletchley Park Creative Marketing Agency | The World’s Manliest Billboard | Bronx Men’s Shoes | Bronx Men’s Shoes |
| King James | Music | Allan Gray Limited | Allan Gray Limited |
| King James | Shoes | Allan Gray Limited | Allan Gray Limited |
| Net#Work BBDO | The Triangle Knows | Mercedes-Benz | Blind Spot Assist |
| The Jupiter Drawing Room Johannesburg | Team of Millions Outdoor | ABSA | ABSA Springbok Sponsorship |
| Y&R South Africa | Eye Mask | Colgate Palmolive South Africa | Plax |
| OU2A: STREET-POLE | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Draftfcb South Africa (PTY) Ltd | Don’t Text and Drive | Vodacom | Don’t text and drive |
| Net#Work BBDO | Hemingway for the traffic | Exclusive Books | Fanatics Club |
| Net#Work BBDO | Atwood for the traffic | Exclusive Books | Fanatics Club |
| Ogilvy Cape Town | Mega Mystery Street Poles 2 | Kraft Foods | Stimorol Mega Mystery |
| Ogilvy Cape Town | Mega Mystery Street Poles 1 | Kraft Foods | Stimorol Mega Mystery |
| Ogilvy Johannesburg | His & Hers | Multichoice DStv | DStv Xtraview |
| OU3A: AMBIENT MEDIA | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| DDB South Africa | Lounge | McDonalds | Kids Birthday Parties |
| Net#Work BBDO | Serviette, Salt & Sauce | Chicken Licken | XL Hotwings |
| TBWA\Hunt\Lascaris Johannesburg | Non-Stick Car | Tiger Brands | Spray & Cook |
| OU4A: IN-STORE | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Ogilvy Johannesburg | A shoe brochure in case of emergency | POWA People Opposing Women Abuse | POWA People Opposing Women Abuse |
| Ogilvy Johannesburg | The Fear – The Last Days of Robert Mugabe by Peter Godwin | MacMillan | The Fear – The Last Days of Robert Mugabe by Peter Godwin |
| Saatchi & Saatchi | Free Sample | Procter & Gamble | Ariel |
| The Jupiter Drawing Room (South Africa) Cape Town | Light Sabers | Musica Pty Ltd | XBox Kinect Star Wars Game |
| OU5A: ALTERNATIVE MEDIA & FIELD MARKETING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Black River FC | Smile Dammit Blossoms | Primedia | 94.7 Breakfast Xpress |
| Brand Activation | The Siemens Baobab Tree | Siemens AG | Siemens AG |
| Brand Activation | Dstv Shop Windows | DStv | DStv |
| Draftfcb South Africa (PTY) Ltd & Hello Computer JHB | Tweets for Sweets | Toyota | Toyota Etios |
| FOXP2 | Crime Scene | DNA Project | DNA Project |
| Ireland/Davenport | What’s your price? | National Geographic Channel | Banged Up Abroad |
| Ireland/Davenport | Monster Fish | Nat Geo Wild | Monster Fish |
| MetropolitanRepublic | emahiya | MTN Swaziland | THE MTN Bushfire Festival |
| MetropolitanRepublic | Braille Burger | Wimpy | Braille Burgers |
| Net#Work BBDO | Macarapa | Nedbank | Nedbank Cup |
| Ogilvy Cape Town | Darling to Carling | South African Breweries | Carling Black Label |
| Ogilvy Cape Town | Taxi Cam | Volkswagen | Golf Cabriolet |
| Ogilvy Cape Town | Polo GTI Date Drive | Volkswagen | Polo GTI |
| Ogilvy Johannesburg | Wall of Hope | Yum Restaurants | KFC Add Hope |
| OPENCO The Open Collaboration | Cheesekop | Campaigning for Cancer | Anti Stigma |
| PR1A: NEWSPAPER ADVERTISING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Mother’s Day | Mars Foods | Royco |
| Black River FC | Diversity | Nando’s South Africa | Trinchado and Chips; & Peri-crusted Wings and Chips |
| DDB South Africa | Theodore | McDonalds | Kids Birthday Parties |
| DDB South Africa | Life Cycle Of The Office Cloth | McDonalds South Africa | Coffee |
| DDB South Africa | Billy | McDonalds | Kids Birthday Parts |
| DDB South Africa | Tiffany | McDonalds | Kids Birthday Parts |
| DRAFTFCB Cape Town | Blanket | Media24 | Die Burger Newspaper |
| Euro RSCG Group | Picnic | Target Mortein | NaturGard Outdoor |
| Euro RSCG Group | Dirty Dishes | Target Mortein | NaturGard Indoor |
| Euro RSCG Group | Sleeping Child | Target Mortein | NaturGard Indoor |
| FOXP2 | Summit | MWeb | Mweb Cloud Storage |
| FOXP2 | Marathon | MWeb | Mweb Cloud Storage |
| FOXP2 | Dehli Belly | MWeb | Mweb Cloud Storage |
| FOXP2 | Frozen | MWeb | Mweb Cloud Storage |
| FOXP2 | Ballot Box | Masterlock | Masterlock |
| JWT Johannesburg | Butcher | Kalahari.com | Audibooks |
| King James | Gun | Eagle Print Awards 2011 | Eagle Print Awards 2011 |
| King James | Grenade | Eagle Print Awards 2011 | Eagle Print Awards 2011 |
| King James | Tank | Eagle Print Awards 2011 | Eagle Print Awards 2011 |
| King James | 4th Wife | Comair Ltd | kulula.com |
| Lowe Bull Cape Town | Fishermen 1 | Cape Town Fish Market | Cape Town Fish Market |
| Lowe Bull Cape Town | Fishermen 2 | Cape Town Fish Market | Cape Town Fish Market |
| Lowe Bull Cape Town | Bones | Omo | Omo |
| Lowe Bull Cape Town | Rocket | Omo | Omo |
| Lowe Bull Cape Town | Apple | Omo | Omo |
| M&C SAATCHI ABEL | PIKI PIKI | Bakers | Bakers Choice Assorted |
| M&C SAATCHI ABEL | KHETH’ OMTHANDAYO | Bakers | Bakers Choice Assorted |
| M&C SAATCHI ABEL | Nguni Couch | Weylandts | The Kitchen at Weylandts |
| MetropolitanRepublic | Smear of the Nation | Mail & Guardian | Mail & Guardian |
| Net#Work BBDO | History | SANWILD Wildlife Trust | Anti-Rhino Poaching |
| Net#Work BBDO | Crash | Mercedes-Benz | Pre-Safe |
| Net#Work BBDO | Boom | Mercedes-Benz | Pre-Safe |
| Net#Work BBDO | Bang | Mercedes-Benz | Pre-Safe |
| Ogilvy Cape Town | School Kids | Volkswagen | Brake Assist |
| Ogilvy Cape Town | Cyclists | Volkswagen | Brake Assist |
| Ogilvy Cape Town | Cattle | Volkswagen | Brake Assist |
| Ogilvy Johannesburg | __________ed golfers | Kraft/Cadbury | Bournville |
| Ogilvy Johannesburg | Varsity __________ers | Kraft/Cadbury | Bournville |
| Ogilvy Johannesburg | __________ing in the garden | Kraft/Cadbury | Bournville |
| Saatchi & Saatchi | Bus | Tuffy Plastics | Tuffy Refuse Bags |
| Saatchi & Saatchi | Mafia | PharmaDynamics | Texa Allergy |
| Saatchi & Saatchi | Peeping Tom | PharmaDynamics | Texa Allergy |
| Saatchi & Saatchi | Adultery | PharmaDynamics | Texa Allergy |
| Saatchi & Saatchi | Hell | Tuffy Plastics | Tuffy Refuse Bags |
| Saatchi & Saatchi | Football | Tuffy Plastics | Tuffy Refuse Bags |
| Saatchi & Saatchi | Bogota | Tuffy Plastics | Tuffy Refuse Bags |
| Saatchi & Saatchi | Lift | Tuffy Plastics | Tuffy Refuse Bags |
| TBWA\Hunt\Lascaris Johannesburg | Locker Room | City Lodge Hotels | Road Lodge |
| Y&R South Africa | Mumbai | The Travel Counsellors South Africa | Travel |
| Y&R South Africa | Dubai | The Travel Counsellors South Africa | Travel |
| Y&R South Africa | Baby | Colgate Palmolive South Africa | Protex |
| Y&R South Africa | Lips | Colgate Palmolive South Africa | Protex |
| Y&R South Africa | Polar Bear | Joburg Zoo | Day Tours |
| Y&R South Africa | Andean Condor | Joburg Zoo | Day Tours |
| Y&R South Africa | Silverback Gorilla | Joburg Zoo | Day Tours |
| Y&R South Africa | Amsterdam | The Travel Counsellors South Africa | Travel |
| Y&R South Africa | Frankfurt | The Travel Counsellors South Africa | Travel |
| Y&R South Africa | Cupcake | Colgate Palmolive South Africa | Protex |
| PR1B: TACTICAL USE OF NEWSPAPER | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Euro RSCG South Africa | Empty | Durex | Durex Extra Safe Condoms |
| Net#Work BBDO | Censorship | Webber Wentzel | Legal Aid Services |
| Ogilvy Cape Town | Wipe Out | Volkswagen | Genuine Shock Absorbers |
| Ogilvy Cape Town | Peel And Smell | Volkswagen | Golf Cabriolet |
| The Jupiter Drawing Room Johannesburg | Team of Millions | ABSA | ABSA Springbok Sponsorship |
| PR1C: MAGAZINE ADVERTISING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Bester Burke (PTY) LTD | Mouse | Triton Leo Group | Q20 |
| Bester Burke (PTY) LTD | Donkey | Triton Leo Group | Q20 |
| Bester Burke (PTY) LTD | Duck | Triton Leo Group | Q20 |
| Euro RSCG Group | Entomology | Target Mortein | Target Mortein |
| Euro RSCG Group | Tap | Target Mortein | Target Mortein PowerGard Easy Reach |
| Euro RSCG Group | Door Knob | Target Mortein | Target Mortein PowerGard Easy Reach |
| Euro RSCG Group | Wall Socket | Target Mortein | Target Mortein PowerGard Easy Reach |
| FOXP2 | Whaler | Rediscover Dairy | Rediscover Dairy |
| FOXP2 | Logger | Rediscover Dairy | Rediscover Dairy |
| FOXP2 | Sweat-shop | Rediscover Dairy | Rediscover Dairy |
| FOXP2 | Birthday | Masterlock | Masterlock Combination Lock |
| FOXP2 | Wedding Day | Masterlock | Masterlock Combination Lock |
| FOXP2 | Vintage Car | Masterlock | Masterlock Combination Lock |
| FOXP2 | Twitter Birds | National Geographic Kids | National Geographic Kids Magazine |
| Ireland/Davenport | Daisy | National Geographic Channel | The Dog Whisperer with Cesar Millan |
| Ireland/Davenport | Shack | Avis | GPS |
| Ireland/Davenport | Wrong Father | National Geographic Channel | The Dog Whisperer with Cesar Millan |
| Ireland/Davenport | Fat Dog | National Geographic Channel | The Dog Whisperer with Cesar Millan |
| Ireland/Davenport | Parents | National Geographic Channel | The Dog Whisperer with Cesar Millan |
| Ireland/Davenport | Grannies | Adcock Ingram | Panado Infant Drops |
| Ireland/Davenport | Photo Maniacs | Adcock Ingram | Panado Infant Drops |
| Net#Work BBDO | Lamb | Mercedes-Benz | Lane Assist |
| Net#Work BBDO | Cup Cake | Mercedes-Benz | Lane Assist |
| Net#Work BBDO | Ant | Mercedes-Benz | Lane Assist |
| Ogilvy Cape Town | Grandmother | National Sea Rescue Institute | Life Jacket Awareness |
| Ogilvy Cape Town | Fisherman | National Sea Rescue Institute | Life Jacket Awareness |
| Ogilvy Cape Town | Surfer | National Sea Rescue Institute | Life Jacket Awareness |
| Ogilvy Johannesburg | George | Multichoice DStv | DStv PVR |
| Ogilvy Johannesburg | Daniel | Multichoice DStv | DStv PVR |
| Ogilvy Johannesburg | Jen | Multichoice DStv | DStv PVR |
| Saatchi & Saatchi | Sock | Operation Smile | Operation Smile |
| Saatchi & Saatchi | Monkey | Operation Smile | Operation Smile |
| Saatchi & Saatchi | Dot | Operation Smile | Operation Smile |
| TBWA\Hunt\Lascaris Johannesburg | Daughter’s Date | Tiger Brands | Enterprise |
| TBWA\Hunt\Lascaris Johannesburg | Mother-in-law | Tiger Brands | Enterprise |
| TBWA\Hunt\Lascaris Johannesburg | Evil Twin | Tiger Brands | Enterprise |
| TBWA\Hunt\Lascaris Johannesburg | Mommy’s Boy | Tiger Brands | Enterprise |
| TBWA\Hunt\Lascaris Johannesburg | Fighting Kids | Tiger Brands | Enterprise |
| The Jupiter Drawing Room Johannesburg | Peeping Tom | PPC | PPC 15% More |
| Y&R South Africa | Buffalo | Land Rover | Defender |
| Y&R South Africa | Lion | Land Rover | Defender |
| Y&R South Africa | Bush Baby | Land Rover | Defender |
| Y&R South Africa | Crack Addiction | Playboy South Africa | Playboy Magazine |
| Y&R South Africa | Deforestation | Playboy South Africa | Playboy Magazine |
| Y&R South Africa | Silicon Valley | Playboy South Africa | Playboy Magazine |
| PR1D: TACTICAL USE OF MAGAZINE | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Ireland/Davenport | BMW Rear View Camera Cover | BMW | BMW Rear View Camera |
| Ogilvy Cape Town | The BlueMotion Label | Volkswagen | BlueMotion |
| PR1E: POSTERS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| DDB South Africa | Katy’s Mom & Sarah’s Mom | McDonalds | Kids Birthday Parties |
| DDB South Africa | Billy’s Dad & Mark’s Dad | McDonalds | Kids Birthday Parties |
| DDB South Africa | Sean’s Mom & Matt’s Mom | McDonalds | Kids Birthday Parties |
| DRAFTFCB Cape Town | Tree hugger | Mutha FM | Radio Station |
| DRAFTFCB Cape Town | Brace face | Mutha FM | Radio Station |
| DRAFTFCB Cape Town | Stair guy | Mutha FM | Radio Station |
| Euro RSCG Group | Flavoured Condoms | Durex | Durex Play |
| Euro RSCG Group | Flavoured Lube | Durex | Durex Play |
| Euro RSCG Group | Dart Board | Dulux | Dulux Fixit |
| Euro RSCG Group | Welcome Mat | Dulux | Dulux Fixit |
| Euro RSCG Group | Towel Rail | Dulux | Dulux Fixit |
| FOXP2 | Cops | Brandhouse | Drive Dry |
| FOXP2 | Tow Truck Drivers | Brandhouse | Drive Dry |
| FOXP2 | Tow Truck Driver 1 | Brandhouse | Drive Dry |
| FOXP2 | Prisoners | Brandhouse | Drive Dry |
| FOXP2 | Tow Truck Driver 2 | Brandhouse | Drive Dry |
| FOXP2 | Tow Truck Driver 3 | Brandhouse | Drive Dry |
| Ireland/Davenport | Corks | The National Geographic Channel | Shark Men |
| Ireland/Davenport | Coconuts | The National Geographic Channel | Shark Men |
| Ireland/Davenport | Ball-point Pen | The National Geographic Channel | Shark Men |
| Ireland/Davenport | Why do women kill? | The National Geographic Channel | Why do women kill? |
| Joe Public | Stupid | Incolabs | Tropitone |
| Joe Public | Hideous | Incolabs | Tropitone |
| Joe Public | Dorky | Incolabs | Tropitone |
| M&C SAATCHI ABEL | Chicken | Weylandts | The Kitchen at Weylandts |
| M&C SAATCHI ABEL | Cow | Weylandts | The Kitchen at Weylandts |
| M&C SAATCHI ABEL | Fish | Weylandts | The Kitchen at Weylandts |
| M&C SAATCHI ABEL | Nguni Couch | Weylandts | The Kitchen at Weylandts |
| Machine (Big Wednesday) | Wolf | Marmite | Marmite Sandwich Spread |
| Machine (Big Wednesday) | Hand | Marmite | Marmite Sandwich Spread |
| Machine (Big Wednesday) | Bird | Marmite | Marmite Sandwich Spread |
| Net#Work BBDO | Mammoth | Chicken Licken | Slyders |
| Net#Work BBDO | Horse | Chicken Licken | Slyders |
| Net#Work BBDO | Whale | Chicken Licken | Slyders |
| Net#Work BBDO | Ingrid | Exclusive Books | Lekkerleesfees |
| Net#Work BBDO | Dalene | Exclusive Books | Lekkerleesfees |
| Net#Work BBDO | Temple | Exclusive Books | Brand |
| Net#Work BBDO | Terrace | Exclusive Books | Brand |
| Net#Work BBDO | Summit | Exclusive Books | Brand |
| Net#Work BBDO | Valley | Exclusive Books | Brand |
| Ogilvy Cape Town | Army | Kraft Foods | Stimorol Taste Twist |
| Ogilvy Cape Town | Baked Beans Heritage – Toaster | Heinz | Baked Beans |
| Saatchi & Saatchi | 20 000 Leagues | Wordsworth | Wordsworth Bookstore |
| Saatchi & Saatchi | Lord Of The Flies | Wordsworth | Wordsworth Bookstore |
| Saatchi & Saatchi | Hitchhiker’s Guide To The Galaxy | Wordsworth | Wordsworth Bookstore |
| TBWA\Hunt\Lascaris Johannesburg | Nature’s Call | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Alarm | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Late Night Television | City Lodge Hotels | Road Lodge |
| The Jupiter Drawing Room (South Africa) Utopia | Oil | BirdLife South Africa | Save Our Seabirds Festival |
| The Jupiter Drawing Room (South Africa) Utopia | Plastic | BirdLife South Africa | Save Our Seabirds Festival |
| The Jupiter Drawing Room (South Africa) Utopia | Net | BirdLife South Africa | Save Our Seabirds Festival |
| Y&R South Africa | Snorkel | Land Rover | Defender |
| Y&R South Africa | Cloud Collector | Land Rover | Defender |
| Y&R South Africa | Dictionary | Land Rover | Defender |
| Y&R South Africa | Antidote | Land Rover | Defender |
| Y&R South Africa | Darts | Land Rover | Defender |
| PR2A: PRINT & COLLATERAL CRAFTS – ART DIRECTION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| DDB South Africa | Tiffany | McDonalds | Kids Birthday Parts |
| DDB South Africa | Theodore | McDonalds | Kids Birthday Parties |
| DDB South Africa | Billy | McDonalds | Kids Birthday Parts |
| Draftfcb South Africa (PTY) Ltd | Don’t Text and Drive ‘Cliff’ | Vodacom | Don’t text and drive |
| Draftfcb South Africa (PTY) Ltd | Don’t Text and Drive ‘Tree’ | Vodacom | Don’t text and drive |
| Euro RSCG Group | Tap | Target Mortein | Target Mortein PowerGard Easy Reach |
| Euro RSCG Group | Door Knob | Target Mortein | Target Mortein PowerGard Easy Reach |
| Euro RSCG Group | Wall Socket | Target Mortein | Target Mortein PowerGard Easy Reach |
| FOXP2 | Prisoners | Brandhouse | Drive Dry |
| Lowe Bull Cape Town | Bones | Omo | Omo |
| Lowe Bull Cape Town | Rocket | Omo | Omo |
| Lowe Bull Cape Town | Apple | Omo | Omo |
| Net#Work BBDO | Ant | Mercedes-Benz | Lane Assist |
| Net#Work BBDO | Lamb | Mercedes-Benz | Lane Assist |
| Net#Work BBDO | Cup Cake | Mercedes-Benz | Lane Assist |
| TBWA\Hunt\Lascaris Johannesburg | Daughter’s Date | Tiger Brands | Enterprise |
| TBWA\Hunt\Lascaris Johannesburg | Mother-in-law | Tiger Brands | Enterprise |
| TBWA\Hunt\Lascaris Johannesburg | Fighting Kids | Tiger Brands | Enterprise |
| Y&R South Africa | Buffalo | Land Rover | Defender |
| Y&R South Africa | Lion | Land Rover | Defender |
| Y&R South Africa | Bush Baby | Land Rover | Defender |
| PR2B: PRINT & COLLATERAL CRAFTS – WRITING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| DRAFTFCB Cape Town | Stair guy | Mutha FM | Radio Station |
| DRAFTFCB Cape Town | Tree hugger | Mutha FM | Radio Station |
| DRAFTFCB Cape Town: A Division of Umlingani Group | Brace face | Mutha FM | Radio Station |
| Joe Public | Taj | Lip Ice | Regular |
| Joe Public | Evita | Lip Ice | Regular |
| Joe Public | Coco | Lip Ice | Regular |
| Net#Work BBDO | Reading is Rewarding | Exclusive Books | Fanatics Club |
| PR2C: PRINT & COLLATERAL CRAFTS – PHOTOGRAPHY | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| FOXP2 | Tow Truck Driver 1 | Brandhouse | Drive Dry |
| FOXP2 | Tow Truck Driver 2 | Brandhouse | Drive Dry |
| FOXP2 | Cops | Brandhouse | Drive Dry |
| FOXP2 | Prisoners | Brandhouse | Drive Dry |
| Y&R South Africa | Silicon Valley | Playboy South Africa | Playboy Magazine |
| Y&R South Africa | Crack Addiction | Playboy South Africa | Playboy Magazine |
| Y&R South Africa | Lion | Land Rover | Defender |
| Y&R South Africa | Buffalo | Land Rover | Defender |
| Y&R South Africa | Bush Baby | Land Rover | Defender |
| Y&R South Africa | Deforestation | Playboy South Africa | Playboy Magazine |
| PR2D: PRINT & COLLATERAL CRAFTS – ILLUSTRATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| DDB South Africa | Theodore | McDonalds | Kids Birthday Parties |
| DDB South Africa | Billy | McDonalds | Kids Birthday Parts |
| DDB South Africa | Tiffany | McDonalds | Kids Birthday Parts |
| Draftfcb South Africa (PTY) Ltd | Don’t Text and Drive ‘Tree’ | Vodacom | Don’t text and drive |
| Machine (Big Wednesday) | Hand | Marmite | Marmite Sandwich Spread |
| Machine (Big Wednesday) | Bird | Marmite | Marmite Sandwich Spread |
| Machine (Big Wednesday) | Wolf | Marmite | Marmite Sandwich Spread |
| Net#Work BBDO | Cup Cake | Mercedes-Benz | Lane Assist |
| Net#Work BBDO | Ant | Mercedes-Benz | Lane Assist |
| Net#Work BBDO | Lamb | Mercedes-Benz | Lane Assist |
| Saatchi & Saatchi | 20 000 Leagues | Wordsworth | Wordsworth Bookstore |
| Saatchi & Saatchi | Lord Of The Flies | Wordsworth | Wordsworth Bookstore |
| Saatchi & Saatchi | Hitchhiker’s Guide To The Galaxy | Wordsworth | Wordsworth Bookstore |
| Saatchi & Saatchi | Dot | Operation Smile | Operation Smile |
| Saatchi & Saatchi | Sock | Operation Smile | Operation Smile |
| Saatchi & Saatchi | Monkey | Operation Smile | Operation Smile |
| PR2E: PRINT & COLLATERAL CRAFTS – TYPOGRAPHY | |||
| No finalists for this category | |||
| RA1A: RADIO COMMERCIALS – UP TO 90S | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Tongue Twister | Mars Foods | Snickers |
| 140 BBDO | Flirt | Mars Foods | Snickers |
| 140 BBDO | Andiyazi | Mars Foods | Snickers |
| Bester Burke (PTY) LTD | Man they’re embarrassing, female | Yardley | Oatmeal Spot Clear |
| Bester Burke (PTY) LTD | Man they’re embarrassing, male | Yardley | Oatmeal Spot Clear |
| Bester Burke (PTY) LTD | Gloria | Foodbank | Foodbank |
| Black River FC | Fan | 1st for Women | 1st for Women Value Add Insurance |
| DDB South Africa | Cowboys & Injuns | McDonalds | Kids Birthday Parties |
| DDB South Africa | Wicked Witches | McDonalds | Kids Birthday Parties |
| DDB South Africa | Cops & Robbers | McDonalds | Kids Birthday Parties |
| DRAFTFCB Cape Town | Kiwi-Kapenaars | Media24 | Die Burger Newspaper |
| Draftfcb South Africa (PTY) Ltd | Erotic Parts | Toyota Care | Toyota Genuine Parts |
| Draftfcb South Africa (PTY) Ltd | ‘Beep’ | Vodacom | Don’t text and drive |
| FOXP2 | Brother | Masterlock | Masterlock Mini |
| FOXP2 | Dad | Masterlock | Masterlock Mini |
| FOXP2 | Gran | Masterlock | Masterlock Mini |
| FOXP2 | Age | Frank.net | Frank Life Cover |
| FOXP2 | Career | Frank.net | Frank Life Cover |
| FOXP2 | Family | Frank.net | Frank Life Cover |
| FOXP2 | Frank.net | Serious Illness Cover | |
| FOXP2 | Car | Frank.net | Frank Salary Protrction |
| FOXP2 | Park Bench | Frank.net | Frank.net Life Cover |
| FOXP2 | Local Newspaper | Frank.net | Frank.net Life Cover |
| FOXP2 | Darwin Award | Frank.net | Frank.net Life Cover |
| FOXP2 | Get Well Cards | Frank.net | Frank Serious Illness Cover |
| FOXP2 | Casual Friday | Frank.net | Frank Salary Protection |
| FOXP2 | Great Parking | Frank.net | Frank Disability Cover |
| FOXP2 | Wine | Property24.com | Property24.com |
| FOXP2 | Boat | Property24.com | Property24.com |
| FOXP2 | Football | Property24.com | Property24.com |
| FOXP2 | Gender | Frank.net | Frank Life Cover |
| FOXP2 | Steve | Frank.net | Frank Life Cover |
| FOXP2 | Awesome-Ex | MWeb | MWeb Cloud Storage |
| FOXP2 | Rollercoaster | MWeb | MWeb Cloud Storage |
| FOXP2 | Rockstar | MWeb | MWeb Cloud Storage |
| House of Brave | The Opera Singer | First for Men | First for Men Insurance |
| House of Brave | Wii Affair | First for Men | First for Men Insurance |
| House of Brave | Chainsaw Massacre | First for Men | First for Men Insurance |
| Ireland/Davenport | Crash | Fox International Channels, TOP TV | The Walking Dead |
| Ireland/Davenport | Battle of Somme | War Museum | World War I Exhibit |
| Ireland/Davenport | Grandma | Adcock Ingram | Panado Infant Drops |
| Ireland/Davenport | Toy Bark | Adcock Ingram | Panado Infant Drops |
| Joe Public | The Gang | Deluxe | Columbian Quebradon Decaf Coffee |
| Joe Public | Beggar Broadcast | One School at a Time | Corporate |
| King James | Man go Lanseria | Comair Ltd | kulula.com |
| King James | Happily Ever After | Independent Newspapers | Cape Argus |
| King James | I’ll Come Back Right Now | Independent Newspapers | Cape Argus |
| King James | We’ll Never Know | Independent Newspapers | Cape Argus |
| Lowe Bull Cape Town | Ozzy | GPS Creative | GPS Creative |
| Lowe Bull Cape Town | Pastor | GPS Creative | GPS Creative |
| Net#Work BBDO | Pharmacist | Chicken Licken | XL Hotwings |
| Net#Work BBDO | Nursery School Teacher | Chicken Licken | XL Hotwings |
| Net#Work BBDO | The Reason We Envy Moths | Mercedes-Benz | CL |
| Net#Work BBDO | Pick Up | Ndalo Media | Destiny Man Magazine |
| Net#Work BBDO | Kill | Ndalo Media | Destiny Man Magazine |
| Net#Work BBDO | Gone with the wind | Exclusive Books | Exclusive Books |
| Net#Work BBDO | Covet | Ndalo Media | Destiny Man Magazine |
| Net#Work BBDO | Cabo | Mercedes-Benz | Alert Assist |
| Net#Work BBDO | Reunion | Mercedes-Benz | Alert Assist |
| Net#Work BBDO | Boss | Mercedes-Benz | Alert Assist |
| Ogilvy Cape Town | The Talk | Kraft Foods | Stimorol Infinity |
| Ogilvy Cape Town | Family Time | Kraft Foods | Stimorol Infinity |
| Ogilvy Cape Town | Commentator | Kraft Foods | Dentyne |
| Ogilvy Cape Town | Jock | Kraft Foods | Stimorol Infinity |
| Ogilvy Cape Town | Taxi | Kraft Foods | Dentyne |
| Ogilvy Johannesburg | Adi | Multichoice DStv | DStv TBN |
| Ogilvy Johannesburg | Alphonso | Multichoice DStv | DStv TBN |
| Ogilvy Johannesburg | Asian Markets | Multichoice DStv | DStv |
| Ogilvy Johannesburg | Upstairs | Multichoice DStv | DStv |
| Ogilvy Johannesburg | Ramsay 25:17 | Multichoice DStv | DStv Xtra View |
| Ogilvy Johannesburg | Counter | Kraft/Cadbury | Bournville |
| Ogilvy Johannesburg | A few good millionaires | Multichoice DStv | DStv Xtra View |
| Ogilvy Johannesburg | Pulp Fiction | Multichoice DStv | DStv Parental Control |
| Ogilvy Johannesburg | Bus | Multichoice DStv | DStv |
| Ogilvy Johannesburg | Ted | Multichoice DStv | DStv TBN |
| Ogilvy Johannesburg | Finger | Kraft/Cadbury | Bournville |
| Ogilvy Johannesburg | Clean | Kraft/Cadbury | Bournville |
| Ogilvy Johannesburg | Back Door | Kraft/Cadbury | Bournville |
| Ogilvy Johannesburg | First rule of book club | Multichoice DStv | DStv Xtra View |
| Produce Sound | Pardon the Foley | Toyota | Toyota Genuine Parts |
| Publicis | Numbers 28′s | Renault | Megane RS |
| Publicis | UFC | Renault | Megane RS |
| Saatchi & Saatchi | Claimed by Desire | Red Pepper Books | Red Pepper Audio Books |
| Saatchi & Saatchi | Parking Bay | Tuffy Plastics | Tuffy Refuse Bags |
| Saatchi & Saatchi | Trolley | Tuffy Plastics | Tuffy Refuse Bags |
| Saatchi & Saatchi | Dog Doo | Tuffy Plastics | Tuffy Refuse Bags |
| Saatchi & Saatchi | Last of the Breed | Red Pepper Books | Red Pepper Audio Books |
| Saatchi & Saatchi | My Children’s Children | Red Pepper Books | Red Pepper Audio Books |
| Saatchi & Saatchi | Frankenstein | Red Pepper Books | Red Pepper Audio Books |
| TBWA\Hunt\Lascaris Johannesburg | Game Ranger | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Shark Whisperer | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Clement & Warwick | Famous Brands | Wacky Wednesday |
| TBWA\Hunt\Lascaris Johannesburg | Barry & Wynand | Famous Brands | Wacky Wednesday |
| TBWA\Hunt\Lascaris Johannesburg | William | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Ignacio | Nampak | Twinsaver Tissues |
| TBWA\Hunt\Lascaris Johannesburg | Debt collector | Nampak | Twinsaver Tissues |
| TBWA\Hunt\Lascaris Johannesburg | Daddy’s girl | Nampak | Twinsaver Tissues |
| TBWA\Hunt\Lascaris Johannesburg | JB | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Graham | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Colony | Tiger Brands | Doom Super Multi Insecticide |
| TBWA\Hunt\Lascaris Johannesburg | Secret | Tiger Brands | Doom Super Multi Insecticide |
| TBWA\Hunt\Lascaris Johannesburg | Orphan | Tiger Brands | Doom Super Multi Insecticide |
| TBWA\Hunt\Lascaris Johannesburg | English | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | French | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Irish | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Italian | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Allergy | Nampak | Twinsaver Tissues |
| TBWA\Hunt\Lascaris Johannesburg | Zulu Warrior | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Hygiene | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Marcus & Riaan | Famous Brands | Wacky Wednesday |
| TBWA\Hunt\Lascaris Johannesburg | Geoffrey & Maurice | Famous Brands | Wacky Wednesday |
| The Jupiter Drawing Room (South Africa) Cape Town | Park Assist Car Guard | Hyundai South Africa | ix35 |
| The Jupiter Drawing Room (South Africa) Cape Town | Hyundai Backwards | Hyundai South Africa | Hyundai Santa Fe |
| The Jupiter Drawing Room (South Africa) Cape Town | Radio Sexy Re-Mix | Hyundai South Africa | Hyundai Accent |
| The Jupiter Drawing Room Johannesburg | After Hours | MTN | MTN Cloud Storage |
| RA1B: RADIO COMMERCIALS – ABOVE 90S | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Ogilvy Johannesburg | Victoria Episode 3 | Greenpeace | Greenpeace |
| Ogilvy Johannesburg | Victoria Episode 4 | Greenpeace | Greenpeace |
| Ogilvy Johannesburg | Victoria Episode 2 | Greenpeace | Greenpeace |
| Ogilvy Johannesburg | Victoria Episode 1 | Greenpeace | Greenpeace |
| RA1C: INTERNET & MOBILE AUDIO COMMERCIALS | |||
| No finalists for this category | |||
| RA1D: NEW VOICE NON-ENGLISH RADIO | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Tongue Twister | Mars Foods | Snickers |
| 140 BBDO | Andiyazi | Mars Foods | Snickers |
| DDB South Africa | Hellotosis Interview | Wrigley’s | Airwaves |
| DDB South Africa | iBefday | McDonalds | Kids Birthday Parties |
| Draftfcb South Africa (PTY) Ltd | Mon Amour | Vodacom | Vodacom International Roaming |
| Draftfcb South Africa (PTY) Ltd | Pompa Nyathela | Toyta Care | Toyota Car Service |
| Draftfcb South Africa (PTY) Ltd | Mbuzi | Toyta Care | Toyota Car Service |
| Draftfcb South Africa (PTY) Ltd | Manie en Katrien | Toyota Care | Toyota Genuine Parts |
| Draftfcb South Africa (PTY) Ltd | Gerda se geheim | Toyota Care | Toyota Genuine Parts |
| Draftfcb South Africa (PTY) Ltd | Sikhumhindra | Vodacom | Vodacom International Roaming |
| Draftfcb South Africa (PTY) Ltd | Nigeriese Boerseun | Toyota | Toyota Rear view camera |
| Draftfcb South Africa (PTY) Ltd | Bobejaan Spanner | Toyta Care | Toyota Car Service |
| Draftfcb South Africa (PTY) Ltd | Miss Jackie Chan | Vodacom | Vodacom International Roaming |
| Euro RSCG Group | Prins Sjarmant | Volvo | Driver Alert Control |
| Euro RSCG Group | Bedpret | Volvo | Driver Alert Control |
| Euro RSCG Group | Droomdrie | Volvo | Driver Alert Control |
| Joe Public | Verjaarsdag | Lip Ice | Lip Ice |
| Joe Public | House Party | Assegai | Condoms |
| Joe Public | Bedroom | Assegai | Condoms |
| Joe Public | Bed & Breakfast | Assegai | Condoms |
| Joe Public | Beggar Broadcast | One School at a Time | Corporate |
| Joe Public | CJB | Tracker | Tracker |
| Joe Public | Ma “V” | Tracker | Tracker |
| Joe Public | Sterring | JHHESA | Brothers For Life |
| Joe Public | Lincoln | Tracker | Tracker |
| MetropolitanRepublic | MTN Where RU | MTN | Where RU |
| MetropolitanRepublic | Father & Son | MTN | Muziq |
| MetropolitanRepublic | Mabolabola | MTN | Muziq |
| Saatchi & Saatchi | ‘n Pryslied vir ‘n Swart Sak | Tuffy Plastics | 100% Recycled Refuse Bags |
| TBWA\Hunt\Lascaris Johannesburg | Thibos | Famous Brands | STEERS |
| TBWA\Hunt\Lascaris Johannesburg | Mfundisi | Famous Brands | STEERS |
| TBWA\Hunt\Lascaris Johannesburg | Taste | Famous Brands | STEERS |
| TBWA\Hunt\Lascaris Johannesburg | Peter MaThousand | Famous Brands | Steers Ice Cream |
| TBWA\Hunt\Lascaris Johannesburg | Banana | Famous Brands | Steers Ice Cream |
| TBWA\Hunt\Lascaris Johannesburg | Gobachev | Famous Brands | Steers Ice Cream |
| TBWA\Hunt\Lascaris Johannesburg | Makaalman | Famous Brands | Steers Ice Cream |
| The Jupiter Drawing Room Johannesburg | Shark Cage Diving Tender | ABSA | ABSA Life Insurance |
| The Jupiter Drawing Room Johannesburg | Sky Diving Tender | ABSA | ABSA Life Insurance |
| RA2A: RADIO CRAFTS – DIRECTION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Net#Work BBDO | Cabo | Mercedes-Benz | Alert Assist |
| Net#Work BBDO | Reunion | Mercedes-Benz | Alert Assist |
| Net#Work BBDO | Boss | Mercedes-Benz | Alert Assist |
| TBWA\Hunt\Lascaris Johannesburg | Zulu Warrior | Flight Centre | Student Flights |
| TBWA\Hunt\Lascaris Johannesburg | Game Ranger | Flight Centre | Student Flights |
| RA2B: RADIO CRAFTS – WRITING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| FOXP2 | Park Bench | Frank.net | Frank Life Cover |
| FOXP2 | Local Newspaper | Frank.net | Frank Life Cover |
| FOXP2 | Darwin Award | Frank.net | Frank Life Cover |
| Net#Work BBDO | Cabo | Mercedes-Benz | Alert Assist |
| Net#Work BBDO | Reunion | Mercedes-Benz | Alert Assist |
| Net#Work BBDO | Boss | Mercedes-Benz | Alert Assist |
| Net#Work BBDO | Nursery School Teacher | Chicken Licken | XL Hotwings |
| Net#Work BBDO | Farts | Galderma | Benzac AC5 Gel |
| Net#Work BBDO | Liver | Chicken Licken | Hotwings |
| Net#Work BBDO | Halitosis | Chicken Licken | Hotwings |
| Net#Work BBDO | Bacteria | Chicken Licken | Hotwings |
| Net#Work BBDO | The Reason We Envy Flies | Mercedes-Benz | CL |
| Net#Work BBDO | The Reason We Envy Spiders | Mercedes-Benz | CL |
| Net#Work BBDO | The Reason We Envy Moths | Mercedes-Benz | CL |
| Net#Work BBDO | Pharmacist | Chicken Licken | XL Hotwings |
| Net#Work BBDO | Piles | Galderma | Benzac AC5 Gel |
| Ogilvy Johannesburg | Back Door | Kraft/Cadbury | Bournville |
| Ogilvy Johannesburg | Counter | Kraft/Cadbury | Bournville |
| Ogilvy Johannesburg | Clean | Kraft/Cadbury | Bournville |
| Ogilvy Johannesburg | Finger | Kraft/Cadbury | Bournville |
| RA2C: RADIO CRAFTS – ORIGINAL MUSIC & SOUND DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| IMPACT BBDO Dubai | The First Print Ad on the Radio | Wrigley | Skittles |
| IMPACT BBDO Dubai | The First Billboard on the Radio | Wrigley | Skittles |
| IMPACT BBDO Dubai | The First Online Banner on the Radio | Wrigley | Skittles |
| Ogilvy Johannesburg | Adi | Multichoice DStv | DStv TBN |
| Ogilvy Johannesburg | Alphonso | Multichoice DStv | DStv TBN |
| Ogilvy Johannesburg | Back Door | Kraft/Cadbury | Bournville |
| Ogilvy Johannesburg | Victoria Episode 1 | Greenpeace | Greenpeace |
| Ogilvy Johannesburg | Victoria Episode 2 | Greenpeace | Greenpeace |
| Ogilvy Johannesburg | Victoria Episode 4 | Greenpeace | Greenpeace |
| Ogilvy Johannesburg | Victoria Episode 3 | Greenpeace | Greenpeace |
| Produce Sound | Pardon the Foley | Toyota | Toyota Genuine Parts |
| The Jupiter Drawing Room Johannesburg | Shark Attack | Vida e Caffé | Vida e Caffé Decaf Coffee |
| RA2D: RADIO CRAFTS – PERFORMANCE | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Tongue Twister | Mars Foods | Snickers |
| Saatchi & Saatchi | My Children’s Children | Red Pepper Books | Red Pepper Audio Books |
| Saatchi & Saatchi | Tweety Bird | SPCA | Anti Cruelty Call Line |
| TBWA\Hunt\Lascaris Johannesburg | Colony | Tiger Brands | Doom Super Multi Insecticide |
| TBWA\Hunt\Lascaris Johannesburg | Secret | Tiger Brands | Doom Super Multi Insecticide |
| TBWA\Hunt\Lascaris Johannesburg | Orphan | Tiger Brands | Doom Super Multi Insecticide |
| Volcano Advertising | TWINKLE, TWINKLE LITTLE STAR | SANDTON PUBLIC LIBRARY | SANDTON PUBLIC LIBRARY |
| TV1A: TV & CINEMA COMMERCIALS – UP TO 90S | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | Hit | Blaauwberg Baseball | Blaauwberg Baseball |
| Bioscope Films | Mevrou Riviersonderend | MMAD | MMAD |
| Black River FC | Santam Parody | Nando’s South Africa | Nando’s Flame Grilled Chicken Meals |
| Black River FC | The Last Dictator Standing | Nando’s South Africa | Meal for 6 |
| Black River FC | 9 out of 10 | Nando’s South Africa | Tangy Tomato Flavour |
| Black River FC | Sticktators | Nando’s South Africa | Meal for 6 |
| Black River FC | Diversity | Nando’s South Africa | Trinchado and Chips; & Peri-crusted Wings and Chips |
| DDB South Africa | POV | McDonalds South Africa | Kids Birthday Parties |
| DDB South Africa | Continuum | Honda | Honda Brand |
| DRAFTFCB Cape Town | Trolleys | Engen | 1-Plus |
| Draftfcb South Africa (PTY) Ltd | Airtime Advance | Vodacom | Vodacom Airtime Advance |
| Draftfcb South Africa (PTY) Ltd | Snor | Lexus | Lexus Adjustable Seats |
| Draftfcb South Africa (PTY) Ltd | Bees | Tigerbrands | KOO |
| Draftfcb South Africa (PTY) Ltd | Little People ‘Brokeback’ | Vodacom | Vodacom Mobile TV |
| Draftfcb South Africa (PTY) Ltd | Little People ‘The Shining’ | Vodacom | Vodacom Mobile TV |
| Draftfcb South Africa (PTY) Ltd | M-pesa | Vodacom | Vodacom M-pesa |
| Draftfcb South Africa (PTY) Ltd | Ef Jy | Toyota | Toyota FJ |
| Draftfcb South Africa (PTY) Ltd | “One Up” | Vodacom | Super 15 Rugby |
| FOXP2 | Who’s Driving You Home Tonight? | Brandhouse | Drive Dry |
| FOXP2 | The Cigarette That Saved Lives | DNA Project | DNA Project |
| FOXP2 | Wishing Well | Property24.com | Property24.com |
| FOXP2 | Bachelor Pad | Property24.com | Property24.com |
| Ireland/Davenport | M5 Speed | BMW | BMW M5 |
| Joe Public | Clover’s Milky Way | Clover | Clover Dairy |
| Joe Public | You Deserve | Pieman’s | Pieman’s Pies |
| JWT Cape Town | Cough | Benylin | Benylin |
| JWT Cape Town | Slap | Kalahari.com | Kalahari.com |
| JWT Johannesburg | Born Fighters | Everlast Boxing | Everlast Boxing |
| King James | Back at Ya | Santam | Santam |
| King James | 10 Years | Parmalat | Steri Stumpie |
| King James | Sir Sneaky | Santam | Santam |
| King James | Time Flies | Allan Gray | Allan Gray |
| Lowe Bull Cape Town | Breakfast | Industry Association For Responsible Alcohol Use | Industry Association For Responsible Alcohol Use |
| Lowe Bull Cape Town | Leila | Organ Donor Foundation | Organ Donor Foundation |
| MetropolitanRepublic | Dog | First National Bank | Brand |
| MetropolitanRepublic | Bittersweet Symphony | HearUs South African Cochlear Implant Association | Cochlear Implant Specialists |
| Net#Work BBDO | iPhone | Ndalo Media | Destiny Man Magazine |
| Net#Work BBDO | Whiskey | Ndalo Media | Destiny Man Magazine |
| Net#Work BBDO | Balance | Ndalo Media | Destiny Man Magazine |
| Net#Work BBDO | Dark Horse | Mercedes-Benz | Night View Assist |
| Ogilvy Cape Town | I believe I can fly | Kraft Foods | Stimorol Taste Twist |
| Ogilvy Cape Town | Micro Heads | Heinz | Heinz Crispy Pocketz |
| Ogilvy Cape Town | Easy Riders | Volkswagen | Jetta |
| Ogilvy Cape Town | Face Off | Kraft Foods | Stimorol Mega Mystery |
| Ogilvy Cape Town | Rehabilitation is Possible | PBN | Prisoner rehabilitation |
| Ogilvy Johannesburg | Man Tears | Yum Restaurants | KFC Wicked Zinger Box Meal |
| Ogilvy Johannesburg | Slow Mo | Kimberly Clark | Huggies Gold |
| Ogilvy Johannesburg | So Good | Yum Restaurants | KFC |
| Saatchi & Saatchi | 15 Watts | Eskom | 49M |
| Saatchi & Saatchi | Undercover Bar | Diageo | Armstrong |
| TBWA\Hunt\Lascaris Johannesburg | Text Message | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Nature’s Call | City Lodge Hotels | Road Lodge |
| TBWA\Hunt\Lascaris Johannesburg | Drive Alive 3D | Drive Alive | Road Safety |
| The Agency | Kokstad/Bar | Yellow Pages | Internet |
| The Jupiter Drawing Room (South Africa) Cape Town | Don’t Ignore Us | The Sunflower Fund | The Sunflower Fund |
| The Jupiter Drawing Room Johannesburg | First Day | MTN | MTN Business |
| The Jupiter Drawing Room Johannesburg | MTN | MTN Apps | |
| The Jupiter Drawing Room Johannesburg | Cats | MTN | MTN Apps |
| The Jupiter Drawing Room Johannesburg | Porn (Whip) | MTN | MTN Apps |
| The Jupiter Drawing Room Johannesburg | Bush | SAPA | SAPA Eggs |
| The Jupiter Drawing Room Johannesburg | Navigator | SAPA | SAPA Eggs |
| The Jupiter Drawing Room Johannesburg | Spanish | SAPA | SAPA Eggs |
| Tomcat Advertising Pty Ltd | Namaqua Beach | Namaqua Wines | Namaqua Box Wine |
| Volcano Advertising | Lobola | Cash Converters | Cash Converters |
| Y&R South Africa | Playboy | Playboy South Africa | Playboy |
| TV1B: TV & CINEMA COMMERCIALS – ABOVE 90S | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | To the Masters | Distell | Oude Meester |
| Black River FC | The Dubious History of Peri-Peri | Nando’s South Africa | Nando’s Flame Grilled Chicken Meals |
| Egg Films | Baby’s on Fire | Die Antwoord | Die Antwoord |
| Macduff | Hearts | Johnny Neon | Johnny Neon ‘Hearts’ |
| TV1C: INTERNET & MOBILE COMMERCIALS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Black River FC | Hands | Nando’s South Africa | Nando’s Flame Grilled Chicken |
| Freq’ncy | Sound Matters Episode 1 | Freq’ncy Audio/ Freq’ncy Music | Freq’ncy Audio / Freq’ncy Music |
| Freq’ncy | Sound Matters Episode 2 | Freq’ncy Audio/ Freq’ncy Music | Freq’ncy Audio / Freq’ncy Music |
| JWT Cape Town | Rambo | Kalahari.com | Kalahari.com |
| JWT Cape Town | Bloodsport | Kalahari.com | Kalahari.com |
| Ogilvy Cape Town | Police dancing at Notting Hill Carnival | Wilderness Foundation | Forever Wild Anti-Poaching Initiative |
| Ogilvy Cape Town | Beach prank | Wilderness Foundation | Forever Wild Anti-Poaching Initiative |
| Ogilvy Cape Town | Cockatoo confused by laser pointer | Wilderness Foundation | Forever Wild Anti-Poaching Initiative |
| Picture Tree | Retroviral | Retroviral | Self-promo |
| Quirk Cape Town (Pty) Ltd | Savanna: Dead Funny – Videos | Distell | Savanna |
| TV1D: TV TRAILERS, CHANNEL & STATION PROMOS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Birthmark | DJ Gogo | Channel O | Channel O Compilation |
| Draftfcb South Africa (PTY) Ltd | SABC News Deaf Awareness | SABC News | SABC News Deaf Awareness |
| Ireland/Davenport | Washing Powder | Fox International Channels, TOP TV | The Walking Dead |
| Ireland/Davenport | Lunch | Fox International Channels, TOP TV | The Walking Dead |
| Ireland/Davenport | Bedtime | Fox International Channels, TOP TV | The Walking Dead |
| Ogilvy Johannesburg | MK is… Starting over (1 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK is… Peace, love & happiness (2 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK is… A lousy shot (3 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK is… A small town spectacle (4 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK is… In a relationship with Jana (5 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK is… Looking for victory without war (6 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK is… Himself (7 of 7) | Multichoice M-Net | MK |
| Rapid Blue | The Taking of Pelham 123 | TOPTV | TOPTV Movies |
| Studio Zoo | Guess who’s been watching DStv – Chopstix | DStv | DStv Bouquet of Channels |
| TV1E: NON-BROADCAST VIDEO & FILM | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 7 Different kinds of Smoke | Out of this World | Vodacom | Service campaign |
| 76 MotherRussia | “it starts with a blank” | absolut vodka | absolut blank |
| Ogilvy Cape Town | Hand Drawn | WWF | Sustainable consumption |
| Saatchi & Saatchi | Curiosity Monster | UCT Graduate School of Business | Executive Education |
| Studio4332 | BrightRock Broker AV | BrightRock | Life Insurance |
| The Jupiter Drawing Room (South Africa) Cape Town | I am not a Designer | Interactive Africa | Design Indaba 15 |
| TV2A: TV CRAFTS UP TO 90S – DIRECTION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Bouffant | The Last Dictator Standing | Nandos | Nandos |
| Bouffant | Sir Sneaky | Santam | Santam |
| Bouffant | Diversity | Nandos | Nandos |
| Bouffant | So Good | KFC | KFC |
| Egg Films | I Love You | Cadbury | Cadbury P.S. |
| Giant Films | Who’s Gonna Drive You Home Tonight? | Drive Dry | Drive Dry |
| Giant Films | Protection | Mutual & Federal | Mutual & Federal |
| MetropolitanRepublic | Dog | First National Bank | Brand |
| Velocity Films | Albert | FNB | FNB |
| Velocity Films | Time Flies | Allan Gray | Allan Gray |
| Velocity Films | Leila | Organ Donor | Organ Donor |
| Velocity Films | Tom | FNB | FNB |
| Your Girlfriend | Face Off | Stimorol | Mega Mystery |
| TV2B: TV CRAFTS UP TO 90S – CINEMATOGRAPHY | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Egg Films | The cigarette that saved lives | DNA Project | DNA Project |
| Egg Films | Pearl | Old Mutual | Old Mutual |
| Fine/+27 | “Hands” | Discovery Health | HealthID |
| Giant Films | Who’s Gonna Drive You Home Tonight? | Drive Dry | Drive Dry |
| MetropolitanRepublic | Dog | First National Bank | Brand |
| Ogilvy Cape Town | Closer | Volkswagen | Volkswagen |
| Velocity Films | Time Flies | Allan Gray | Allan Gray |
| Velocity Films | Be the Difference | Eskom | Eskom 49M |
| TV2C: TV CRAFTS UP TO 90S – WRITING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| JWT Cape Town | Bloodsport | Kalahari.com | Kalahari.com |
| MetropolitanRepublic | Dog | First National Bank | Brand |
| Net#Work BBDO | Whiskey | Ndalo Media | Destiny Man Magazine |
| Net#Work BBDO | iPhone | Ndalo Media | Destiny Man Magazine |
| The Jupiter Drawing Room (South Africa) Cape Town | I am not a Designer | Interactive Africa | Design Indaba 15 |
| TV2D: TV CRAFTS UP TO 90S – PRODUCTION DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Egg Films | Pearl | Old Mutual | Old Mutual |
| Egg Films | Undercover Bar | Armstrong | Armstrong |
| Saatchi & Saatchi | Undercover Bar | Diageo | Armstrong |
| Shy the Sun | Way Better | Clover | Clover |
| Y&R South Africa | Playboy | Playboy South Africa | Playboy |
| TV2E: TV CRAFTS UP TO 90S – ANIMATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 7 Different kinds of Smoke | Out of this World | Vodacom | Service campaign |
| Blackginger | Clover – Way Better | Clover | Clover |
| DDB South Africa | Continuum | Honda | Honda Brand |
| The Jupiter Drawing Room (South Africa) Cape Town | I am not a Designer | Interactive Africa | Design Indaba 15 |
| Underline Advertising & Promotions (Pty) Ltd | “The bee HD tv CRAFT – animated” | DStv | DStv HD |
| Wicked Pixels | Design Indaba 2012 | Design Indaba | Design Indaba 2012 | I Am Not A Designer |
| TV2F: TV CRAFTS UP TO 90S – SPECIAL VISUAL EFFECTS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Ogilvy Cape Town | Face Off | Kraft Foods | Stimorol Mega Mystery |
| Sinister Studio | So Good | KFC | Brand |
| Velocity Films | Time Flies | Allan Gray | Allan Gray |
| TV2G: TV CRAFTS UP TO 90S – EDITING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Upstairs Post Production | KFC – So Good. | KFC | KFC Corporate. |
| Upstairs Post Production | P.S. I Love You | Cadbury’s | P.S. |
| Upstairs Post Production, MetropolitanRepublic | Dog | FNB | FNB |
| Velocity Films | Time Flies | Allan Gray | Allan Gray |
| Volcano Advertising | Protection | Mutual & Federal | Mutual & Federal |
| TV2H: TV CRAFTS UP TO 90S – ORIGINAL MUSIC & SOUND DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| DDB South Africa | Continuum | Honda | Honda Brand |
| Freq’ncy | Sound Matters Episode 2 | Freq’ncy Audio/ Freq’ncy Music | Freq’ncy Audio / Freq’ncy Music |
| Freq’ncy | Sound Matters Episode 3 | Freq’ncy Audio/ Freq’ncy Music | Freq’ncy Audio / Freq’ncy Music |
| Freq’ncy | Sound Matters Episode 1 | Freq’ncy Audio/ Freq’ncy Music | Freq’ncy Audio / Freq’ncy Music |
| Hey Papa Legend | Be the difference | Eskom | 49M |
| JWT Johannesburg | Born Fighters | Everlast Boxing | Everlast Boxing |
| MetropolitanRepublic | Dog | First National Bank | Brand |
| Ogilvy Cape Town | Closer | Volkswagen | Volkswagen |
| TV2J: TV CRAFTS UP TO 90S – BEST USE OF LICENSED MUSIC | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Black River FC | The Last Dictator Standing | Nando’s South Africa | Meal for 6 |
| Giant Films | Who’s Gonna Drive You Home Tonight? | Drive Dry | Drive Dry |
| Lowe Bull Cape Town | Leila | Organ Donor Foundation | Organ Donor Foundation |
| Ogilvy Johannesburg | MK 1s… Himself (7 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK 1s… Looking for victory without war (6 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK 1s… A small town spectacle (3 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK 1s… Peace, love & happiness (2 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK 1s… Buying airtime (4 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK 1s… In a relationship with Jana (5 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | MK 1s… Starting over (1 of 7) | Multichoice M-Net | MK |
| Ogilvy Johannesburg | So Good | Yum Restaurants | KFC |
| Ogilvy Johannesburg | P.S. Bus Stop | Kraft South Africa – Cadbury | Cadbury P.S. |
| TV2K: TV CRAFTS UP TO 90S – PERFORMANCE | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| The Jupiter Drawing Room Johannesburg | Bush | SAPA | SAPA Eggs |
| The Jupiter Drawing Room Johannesburg | Navigator | SAPA | SAPA Eggs |
| TV3A: TV CRAFTS ABOVE 90S – DIRECTION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | To the Masters | Distell | Oude Meester |
| Egg Films | How far will you go | Nando’s | Nando’s |
| TV3B: TV CRAFTS ABOVE 90S – CINEMATOGRAPHY | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Egg Films | Catch a Light | aKING | aKING |
| Velocity Films | The Masters | Oudemeester | Oudemeester Brandy |
| TV3C: TV CRAFTS ABOVE 90S – WRITING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | To the Masters | Distell | Oude Meester |
| TV3D: TV CRAFTS ABOVE 90S – PRODUCTION DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Egg Films | How far will you go | Nando’s | Nando’s |
| TV3E: TV CRAFTS ABOVE 90S – ANIMATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Conduit Productions | Curiosity Monster | UCT Graduate School of Business | Executive Education |
| TV3F: TV CRAFTS ABOVE 90S – SPECIAL VISUAL EFFECTS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Egg Films | Catch a Light | aKING | aKING |
| M-Net | It’s Magic – Parlotones Video | M-Net | It’s Magic – Full length video |
| TV3G: TV CRAFTS ABOVE 90S – EDITING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Aces-Up Post Production | Unholy | Taxi Violence | Taxi Violence |
| Velocity Films | The Masters | Oudemeester | Oudemeester Brandy |
| TV3H: TV CRAFTS ABOVE 90S – ORIGINAL MUSIC & SOUND DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Signpost Sound | Who Needs a Road | Salomon | Salomon Running Season 2011 |
| TV3J: TV CRAFTS ABOVE 90S – BEST USE OF LICENSED MUSIC | |||
| No finalists for this category | |||
| TV3K: TV CRAFTS ABOVE 90S – PERFORMANCE | |||
| No finalists for this category | |||
| XA1A: INTEGRATED CAMPAIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| 140 BBDO | To the Masters | Distell | Oude Meester |
| Black River FC | The Last Dictator Standing | Nando’s South Africa | Meal for 6 |
| DDB South Africa | Kids Birthday Parties | McDonalds South Africa | Kids Birthday Parties |
| Draftfcb South Africa (PTY) Ltd | Etios Intergrated Campaign | Toyota | Toyota Etios |
| FOXP2 | Who’s Driving You Home Tonight? | Brandhouse | Drive Dry |
| FOXP2 | Evidence | DNA Project | DNA Project |
| Joe Public | Run Jozi | Nike | Nike Running |
| King James | Eagles Print Awards 2011 | Eagle Print Awards | Eagle Print Awards |
| King James | Time Flies | Allan Gray | Allan Gray |
| Machine | If Mother didn’t tell you about Marmite, what else didn’t she tell you? | Marmite | Marmite Sandwich Spread |
| Ogilvy Cape Town | Be the Coach | South African Breweries | Carling Black Label |
| Ogilvy Cape Town | Darling to Carling | South African Breweries | Carling Black Label |
| Ogilvy Cape Town | The World’s First Alien Abduction Flavoured Gum | Kraft Foods | Stimorol – Mega Mystery |
| Ogilvy Cape Town | Polo GTI Date Drive | Volkswagen | Polo GTI |
| Ogilvy Johannesburg | MK is | Multichoice M-Net | MK |
| TBWA\Hunt\Lascaris Johannesburg | While You Were Sleeping | City Lodge Hotels | Road Lodge |
| XB1A: UBUNTU AWARD | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Exp Agency | Qhubeka | MTN | MTN Qhubeka |
| King James | Back at Ya | Santam | Santam |
| Mann Made Media | SAB Responsible Trader Programme | SAB | Responsible Trader |
| McCann Johannesburg | Moses | General Motors | Chevrolet |
| MetropolitanRepublic | Ayo & Bholoja | MTN Swaziland | THE MTN Bushfire Festival |
| Ogilvy Cape Town | The BlueMotion Label | Volkswagen | BlueMotion |
| Y&R South Africa | Goodness | Pick ‘n Pay | Brand/CSI |
| YA1A: TV, CINEMA & INTERNET COMMERCIALS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AFDA Cape Town | THATO | Ster-Kinekor | Vision Mission |
| North-West University | Some people are blind | Mental Health Association | Mental Heath Awareness week |
| Red & Yellow School | Nick | Planet Fitness Gym | Planet Fitness Gym |
| University of Pretoria | Thuli | Play Pumps | Play pumps |
| Vega School of Brand Leadership/AFDA Collaboration | Wishing Well | Ster Kinekor | Vision Mission |
| Vega School of Brand Leadership/AFDA Collaboration | Thato | Ster Kinekor | Vision Mission |
| Vega The School of Brand Leadership | Seven Seconds | Dementia SA | Dementia SA |
| YA1B: FILM, VIDEO & MOTION GRAPHICS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | Window Display – Fred Perry Store Moscow | FRED PERRY | FRED PERRY / RAF SIMONS RANGE |
| AFDA Cape Town | There Are No Heroes | Short Film | Science Fiction |
| North-West University | Zombie Week | Mnet Action | Mnet Action |
| North-West University | Moments in History: Atomic Bomb | History Channel | History Channel |
| North-West University | Challenger | Discovery Investigation Channel | What Really Happened |
| The Open Window School of Visual Communication | The Mosquito | The Mosquito | N/A |
| The Open Window School of Visual Communication | Grammofoon – dream seqeunce | Grammofoon | N/A |
| The Open Window School of Visual Communication | Gabe – Intro Sequence | Gabe | Gabe |
| YA1C: CRAFTS – FILM, VIDEO & MOTION GRAPHICS | |||
| No finalists for this category | |||
| YA2A: RADIO COMMERCIALS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | Mechanic | Popular Mechanics | Corporate |
| Red & Yellow School | Emergency Call | Exclusive Books | Recipe Book: Help There’s A Stove In My Kitchen |
| Red & Yellow School | Memory Game | 3M | Post-It Notes |
| Vega The School of Brand Leadership | 21st Birthday | Cardies | Cardies Cards |
| YA3A: NEWSPAPER & MAGAZINE ADVERTISING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising | MIXTAPE | Hasbro | Travel Scrabble |
| AAA School of Advertising | TOLLGATE | Hasbro | Travel Scrabble |
| AAA School of Advertising | LEAVING | Hasbro | Travel Scrabble |
| AAA School of Advertising | Clothes peg | CORSODYL | CORSODYL MOUTHWASH |
| AAA School of Advertising | Swimmers | TAG Heuer | TAG Heuer Mikrometer 1000 |
| AAA School of Advertising Cape Town | Snowy | Canon | Canon PowerShot S100 |
| AAA School of Advertising Cape Town | Pollen | Adcock Ingram | Allergex |
| AAA School of Advertising Cape Town | Hippo | Hill’s Science Diet | Low calorie biscuits |
| AAA School of Advertising Cape Town | Walrus | Hill’s Science Diet | Low calorie biscuits |
| AAA School of Advertising Cape Town | Bath | Hill’s Science Diet | Hill’s Science Diet Dog Treats. |
| AAA School of Advertising Cape Town | Toilet | Hill’s Science Diet | Hill’s Science Diet Dog Treats |
| AAA School of Advertising Cape Town | Queen Palace | Bosch | Bosch ALL ROUNDER Vacuum Cleaner |
| AAA School of Advertising Cape Town | Flirting sheep | Canon | Canon PowerShot S100 |
| AAA School of Advertising Cape Town | Air Bourne Pollen | Adcock Ingram | Allergex |
| Red & yellow | my little kidney | The organ donor foundation | communication |
| Red & yellow | playheart | The organ donor foundation | communication |
| Red & yellow | Monsterlungs | The organ donor foundation | communication |
| Red & Yellow School | Overgrown | Veet | Veet Bikini Wax Strips |
| Red & Yellow School | Open Gate | Triumph | Triumph Sports Bras |
| Red & Yellow School | Barbie Cake Collapse | Royal | Royal Baking Powder |
| Red & Yellow School | Petrol | City of Cape Town | Water Saving Initiative |
| Red & Yellow School | Horn | Arrive Alive | Look Before You Walk |
| Red & Yellow School | Perfume | City of Cape Town | Water Saving Initiative |
| Red & Yellow School | Brakes | Arrive Alive | Look Before You Walk |
| Red & Yellow School | Beer | City of Cape Town | Water Saving Initiative |
| Red & Yellow School | Santa Reindeer Cake Collapse | Royal | Royal Baking Powder |
| Red & Yellow School | Wedding Cake Collapse | Royal | Royal Baking Powder |
| Stellenbosch Academy of Design and Photography | FedEx Delivers | FedEx | FedEx |
| Stellenbosch Academy of Design and Photography | waitress | treat | treat bistro |
| Stellenbosch Academy of Design and Photography | He could’ve been there 02 | Jacobs Coffee | Jacobs Coffee |
| Stellenbosch Academy of Design and Photography | Fed Ex delivers 02 | Fed Ex | Fed Ex |
| Stellenbosch Academy of Design and Photography | He could’ve been there 03 | Jacobs Coffee | Jacobs Coffee |
| Stellenbosch Academy of Design and Photography | He could’ve been there | Jacobs Coffee | Jacobs Coffee |
| Stellenbosch Academy of Design and Photography | Fed Ex delivers 03 | Fed Ex | Fed Ex |
| YA3B: POSTERS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising | Oppikoppi | Oppikoppi | Oppikoppie |
| AAA School of Advertising | Wine guide poster | Cape Wine Academy | Cape Wine Academy wine guide |
| AAA School of Advertising Cape Town | Simple not homely | Yogi’s Barber Shop | Yogi’s Barber Shop |
| AAA School of Advertising Cape Town | Electro | Wrigleys | 5 Sugarfree Chewing Gum |
| AAA School of Advertising Cape Town | Etiquette | Fontshop | Typeface design |
| AAA School of Advertising Cape Town | Turbulence | Wrigleys | 5 Sugarfree Chewing Gum |
| AAA School of Advertising Cape Town | Cobalt | Wrigleys | 5 Sugarfree Chewing Gum |
| AAA School of Advertising Cape Town | What’s Sinking the Pacific Islands? | Own | Infographics |
| greenside design center college of design | Moving Forward | none | South Africa for Japan |
| greenside design center college of design | Reconstruction | none | South Africa for Japan |
| greenside design center college of design | Connection | None | South Africa for Japan |
| North-West University | M.C Escher | M.C Escher | M.C Escher |
| Stellenbosch Academy of Design and Photography | Good Boy! | Wimpy | Wimpy |
| Stellenbosch Academy of Design and Photography | Good good Boy! | Wimpy | Wimpy |
| The Open Window School of Visual Communication | Pecha Cucha August 9 2012 | Pecha Cucha | Pecha Cucha |
| The Open Window School of Visual Communication | Book Fair – submersed in books | Cape Town 2014 Book Fair | Cape Town 2014 Book fair |
| The Open Window School of Visual Communication | We would love for you to see what we have to offer | Viewmaster | Viewmaster |
| Vega School Cape Town | F.O.M.O | Rocking the Daisies | Music festival |
| Vega School of Brand Leadership | Today is your day to make history | Self | You |
| Vega School of Brand Leadership | Munchausen | Munchausen | Munchausen Syndrome |
| YA3C: OUTDOOR, AMBIENT MEDIA, ALTERNATIVE MEDIA & FIELD MARKETING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising | SEATBELT | TAG Heuer | Link CALIBRE 5 |
| AAA School of Advertising | YOUR TURN | Hasbro | Travel Scrabble |
| AAA School of Advertising Cape Town | The Dark Series | Nestle Kit-Kat | Nestle Kit-Kat Dark |
| AAA School of Advertising Cape Town | Quote | Quote | Quote |
| Cape Peninsula University of Technology | “ILLUSTREET” | ILLUSTREET | ILLUSTREET promotional portal for illustators |
| YA4A: LOGOS AND IDENTITY PROGRAMMES | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | Rockweed Gunnel | Rockweed Gunnel | Rockweed Gunnel Restaurant CI |
| MGI Potchefstroom | the groom creative | the groom creative | corporate identity |
| MGI Potchefstroom | neighbourhood | neighbourhood | corporate identity |
| North-West University | Score | Score | Score |
| North-West University | Bona Fide | Bona Fide | Bona Fide |
| North-West University | Sproet | Sproet | Sproet |
| North-West University | Heartfelt | Heartfelt Community Project | Heartfelt Corporate Identity and Extensions |
| University of Johannesburg | Boxed Model | Boxed | Boxed Model |
| University of Johannesburg x OPENCO The Open Collaboration | Bridal & Tuxedo | Bridal & Tuxedo | Bridal Shop |
| Vega School Cape Town | Fill Restaurant | Fill Restaurant | Restaurant |
| YA4B: COLLATERAL DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | Your perfect holiday 2012 | Lonely Planet | Promotional calendar |
| AAA School of Advertising Cape Town | Bizarre Recipe Book | Lonely Planet | Calendar |
| AAA School of Advertising Cape Town | Inequality Cuts | Own Infographic | Infographics |
| AAA School of Advertising Cape Town | The Plastic Factory | Own Brand | Infographics |
| AAA School of Advertising Cape Town | Me, Myself and I Portrait | Selfpromo | Me myself and I (Unholy trinity) |
| AAA School of Advertising Cape Town | Inflation Rates of the World 2012 | Own Infographic | Infographics |
| Red & Yellow School | Tan Body Stocking | Bronze International Tanning Salon | Bronze International Bodystocking Mailer |
| Red & Yellow School | Save The Date | Wedding Invitation | Wedding Invitation |
| Red & Yellow School | Golf Putter Dust Pan | High Melton Golf Course | High Melton Golf Putter Pan (Mailer) |
| Stellenbosch Academy of Design and Photography | sieve | sieve | colendar |
| University of Johannesburg | Please Sir, I want some Moore | Please Sir, I want some Moore | Direct and Promotional Mail |
| Vega School of Brand Leadership | Constructive Procrastination | Self Promotion | Self Promotion |
| YA4C: ARCHITECTURE & INTERIOR DESIGN, ENVIRONMENTAL & PACKAGE DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | Mr Benettes Insect Collectors Kit | Mr Benettes | Collecting & Hunting Kit |
| AAA School of Advertising Cape Town | Revelas | Revelas Fishery | Environmental take-away packaging |
| MGI Potchefstroom | Twinsaver rabbits | Twinsaver | Twinsaver rainbow tissues |
| MGI Potchefstroom | Steri Stumpi limited edition 1 litre | Steri Stumpi | Steri Stump 1 litre packaging |
| MGI Potchefstroom | The stories of Jack Daniel’s limited edition | Jack Daniel’s Tennessee Whiskey | iconic whiskey packaging |
| North-West University | Gonuts! | Gonuts! | Gonuts! |
| Stellenbosch Academy of Design and Photography | paper cuts | band aid | band aid |
| Stellenbosch Academy of Design and Photography | birdie num num | box bird | box bird |
| Stellenbosch Academy of Design and Photography | Wasn’t me! | Melissa’s | Beans |
| Stellenbosch Academy of Design and Photography | nailed | Fragram | claw hammer |
| Stellenbosch Academy of Design and Photography | draw | scribblers | sketch |
| Stellenbosch Academy of Design and Photography | woody | in transit | woodpecker |
| University of Johannesburg | Boxed Pack | Boxed | Boxed Model Packaging |
| Vega School of Brand Leadership | ‘I can’t make whiskey like a man’ | McKenzie Whiskey | McKenzie Whiskey |
| YA4D: PUBLICATION DESIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | Comp Free Culture Magazine | Comp | Comp Free Culture Magazine |
| AAA School of Advertising Cape Town | Small Disasters | Lori Nix | Small Disasters Lori Nix |
| AAA School of Advertising Cape Town | Orania | Orania | Orania |
| AAA School of Advertising Cape Town | Typafrica | Typafrica | Typafrica Zine |
| North-West University | Oogappel | Oogappel | Oogappel |
| North-West University | NWU Graphic Design Prospectus | NWU Graphic Design | NWU Graphic Design |
| Red & Yellow School | SA Recipes | South African Food Journal | SA Food Journal |
| Red & Yellow School | Deon Meyer Covers | Deon Meyer | Deon Meyer Book Covers |
| University of Johannesburg | 23 | 23 | Artist Book 23 |
| University of Johannesburg | Good examples of subcultures | None | IMAGES |
| University of Pretoria | The Legend of the Seas | The Legend of the Seas | The Legend of the Seas |
| Vega | CBT Cookbook | CBT | CTB Cookbook |
| VEGA Johannesburg | Recipe Book for Geniuses | The Royal Tenenbaums (Unofficial) | Recipe Book for Geniuses |
| Vega School of Brand Leadership | Unmemorable | ISTD | ISTD |
| YA5A: INTERNET & MOBILE COMMUNICATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Red & Yellow School | The Loft | Arjowiggins | The Loft |
| Red & Yellow School | Booksters | CT Book Fair 2012 | Booksters |
| Red & Yellow School | It’s All About You | Zula Bar | Zula Bar |
| YA5B: DIGITAL CRAFTS | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Vega School of Brand Leadership | The Waitress | ISTD | ISTD |
| YA6A: INTEGRATED CAMPAIGN | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Red & Yellow School | RFLCT FWD. | 17 Cosmetics | 17 Cosmetics |
| University of Pretoria | Unfold | Sappi ThinkAhead Awards | Sappi ThinkAhead Awards |
| Vega School of Brand Leadership | Idea Bank | Absa | Design Indaba Sponsorship |
| Vega, School of Brand Leadership | Never Off The Pitch | Umbro | Umbro Lifestyle Range |
| YA7A: PRINT & DESIGN CRAFTS – ART DIRECTION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | Women! | Barnet Fair Barber Shop | Barnet Fair Barber Shop |
| AAA School of Advertising Cape Town | Females! | Barnet Fair Barber Shop | Barnet Fair Barber Shop |
| Vega, School of Brand Leadership | Constructive Procrastination | Self | Self |
| YA7B: PRINT & DESIGN CRAFTS – WRITING | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Vega The School of Brand Leadership | Between Rooms | Lisa-Robyn Keown | Between Rooms: A Novella |
| Vega, School of Brand Leadership | Constructive Procrastination | Self | Self |
| YA7C: PRINT & DESIGN CRAFTS – ILLUSTRATION | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| AAA School of Advertising Cape Town | One dot at a time | Self-promotion | Me, myself and I |
| North-West University | Gogol Bordello | Gogol Bordello | Gogol Bordello |
| The Open Window School of Visual Communication | Museums in a changing world | International Museum day | International Museum day |
| YA7D: PRINT & DESIGN CRAFTS – TYPOGRAPHY | |||
| No finalists for this category | |||
| YA7E: PRINT & DESIGN CRAFTS – PHOTOGRAPHY | |||
| ENTRANT | TITLE | BRAND | PRODUCT |
| Tshwane University of Technology | The Narrow Way | None | Documentary |
| Tshwane University of Technology | Lonely Longing | None | Documentary |
| Tshwane University of Technology | The Faceless Mirror | None | Documentary |
| Vega School of Brand Leadership | Dress Up | Photography | Documentary |
| Vega School of Brand Leadership | Forgotten | Photography | Underwater Photography |
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