Sophia Strydom, a graphic designer at Joe Public and Kenneth van Reenen, a copywriter at DDB South Africa are the winners of this year’s South African ‘Young Creatives’ ccategory in the Loerie Awards. Elected by a jury of international judges, the winners walked away tonight with the industry’s most coveted award.
Both Kenneth and Sophia at the tender ages of 24 are no newcomers to winning awards, having already won 30 and 24 awards respectively for their creative works in their short careers.
Sophia holds a BA Graphic Design with Corporate Communication Management degree from the North-West University and is in the second year of her career and has already worked on many high-profile accounts. Kenneth studied at the AAA School of Advertising and then went on to obtain diplomas in copywriting and integrated marketing communications. He too has worked on campaigns for high profile clients.
Sophia’s win is as a result of her design and execution of printed promotional works for Clover, the HIV Brothers for Life Campaign, the Rock4Aids 2010 campaign and OFM radio station, whilst Kenneth received his award for his execution of campaigns into film (advertisements) for the likes of Canon, McDonald’s and Energizer.
Sponsored by Adams & Adams, the award recognises ‘outstanding achievement’ by talented individuals (between 18 to 27) who work in the brand communications industry, and who are at the beginning of their careers.
“Adams & Adams congratulates Sophia and Kenneth on their awards tonight,” says Mariette du Plessis, Partner at Adams & Adams. “Their work exemplifies the magnitude of South Africa’s young and up-and-coming talent. The creative execution and intellect involved in the body of work submitted by both Sophia and Kenneth this year, shows an insight into their various target audiences which is unmatched by anything I have seen produced by their youthful counterparts in the global advertising world.
“The partners of Adams & Adams are passionate about the protection of creative works. The firm celebrated its centenary in 2008 and over the years its range of services has expanded from a patent law firm initially to a full service law firm. We offer the full spectrum of intellectual property law protection (including brands, designs, copyright, patents, advertising law), as well as commercial services, commercial and general litigation and property law.
“The synergy between a law firm specialising in the protection of creative fruits and the Loeries is a natural one. Adams & Adams supports the Loerie Awards Company and is responsible for all its legal matters. The firm is committed to and embraces the local advertising industry,” concluded du Plessis.