YOU and its sister magazine Huisgenoot are launching a new look from the 2 February 2012 issue. “We decided it’s time for something new, fresh and modern. YOU and Huisgenoot are constantly growing as our readers change and we know people’s time is precious. The new look will catch your eye at first glance. It’s a quick read and you’ll be able to find your favourite stories in a flash,” says Izelle Venter, editor-in-chief of YOU, Huisgenoot and Drum.
The redesign was headed by well-known magazine designer and Pica Award winner Anton Sassenberg and the new look was well received by focus groups.
Readers can look forward to striking pictures, a strong use of colour, modern fonts and clear navigation to their favourite sections. The magazines are now divided into four categories: News, Lifestyle and Advice, Hey YOU (for young readers) and Entertainment. The design is structured so that breaking stories can be included just before going to print to ensure readers get the latest news. The cover barkers are also clearer and the masthead bigger. The result is a cleaner, fresher look.
The new editions hit shelves 27 January 2012. Don’t miss it!
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