PUMA South Africa will be opening a new store in the trendy suburb of Braamfontein in Johannesburg on 25 August. Fully kitted with the new Retail 2.0 store design, this street-located store is set to add to the buzz that this area is already creating.
“PUMA is very excited to open our first PUMA Store in the Johannesburg area,” said PUMA South Africa’s Marketing Director Brett Bellinger. “We have carefully selected Braamfontein for this venture as we believe the mix of students and hipsters perfectly fits the offering that we have at the PUMA Store.”
PUMA International’s new Retail 2.0 store design launched in early 2011 in Berlin, with the new system now being rolled out in all major global markets, including the PUMA Canal Walk store which was the first store in Africa to undergo this latest facelift. The PUMA Store in Braamfontein will also be equipped with the new store design, with additional store elements such as a PUMA Social area and DJ mixing station, a peep show to surprise shoppers in the change-rooms, and an unSMARTphone.
PUMA has also acknowledged Johannesburg’s rich mining history into the PUMA Store design by introducing some references to mining, including a dominant Brand Wall made up of mining helmets; footwear housing elements made to look like mining elevators; and finally the iconic PUMA CAT statues that wait on guard at the store entrance have been sprayed gold.
“We know that the consumers that the Braamfontein area attracts love the PUMA Brand. SouthPoint and Adam Levy of Play Braamfontein have curated a mix of consumers and tenants in the area which happens to suit the PUMA Brand perfectly. In short, we like them and they like us! Our aim with this PUMA Store is to provide more streetwear-oriented product with limited releases and must-haves forming an important part of the offering in the store. We look forward to welcoming all the friends of PUMA through our Braamfontein doors,” added Bellinger.
Customers in Johannesburg can now enjoy a new street store and a more efficient and enjoyable shopping experience with PUMA’s new store design. The PUMA Store Braamfontein is located on the corner of De Korte and Melle Streets and will be open on a Monday to Saturday from 9am to 5pm, and on a Sunday from 9am to 1pm.