Through a highly contested process, Masters & Savant Worldwide were recently appointed by advertising agency, Draft FCB to do work for a new Eskom campaign. The campaign, needed to inform the public of how Eskom is committed to keeping a constant supply of energy for the country, while also motivating consumers to play their part [...]
ComputaNet celebrates official Rank TV ranking
ComutaNet celebrates the official TGI ranking of Rank TV confirming a verified target audience of 2.7 million captivated commuters weekly. This year, verging on a tribute to the mass audience the medium services, ComutaNet embarked on a national upgrade of their Rank TV sites. The advancement in the medium sees an increase in functionality of [...]
A winning formula in luxury branding design
By Jason Kempen We all know the names and the spokespeople endorsing the “blue blood” logos. We breathe heavily at their platinum window displays, not daring to venture through the doors into these temples of conspicuous consumerism lest we be discovered to be browsing and be punctually ejected onto the pavement. What is it about [...]
Bester Burke and Yardley make fairy tales come true
Bester Burke devised an innovative way to connect their client, Yardley, with consumers through the introduction of a new makeover show, Cinderella Sessions. Six lucky women were selected via a national online competition and given the chance to be their most beautiful on national television with make-up and hair styled by international make-up artist and [...]
Back to basics and professionalism says SAMRA keynote speaker
Globally the research industry has allowed business-driven profit and process motives to dominate the qualitative research arena. Hence, too often, it stands accused of providing research, which is not ‘insightful’ enough. Moreover, too much research is done, often wasted. Likewise, there is too much duplication, too little thought, too much emphasis on agency growth/volume and [...]
Old Spice campaign big winner D&AD Awards
Director Sean Metelerkamp, won a D&AD award for his Die Antwoord Zef Side video at this years event. Wieden + Kennedy’s Old Spice campaign was the big winner at this year’s D&AD Awards, picking up two Black Pencils out of the six awarded. There were Black Pencils too for the Plumen lightbulb, JWT New York, [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
Partners
