Chateau Libertas, one of South Africa’s well established red wine blends, has been given a new look as it gears up for its 80th birthday next year. The bright yellow rectangular label has made way for a sleeker, more contemporary version featuring the Cape Dutch homestead that has graced the bottle since its inception in [...]
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4th Street captures wine consumers attention
Distell’s 4th Street Natural Sweet Rosé produced a two litre boxed wine with a fashionable twist – a handbag-style, easy-to-carry pack for their below-the-line advertising campaign which runs until the end of July . Created by Distell, the new handbag-style wine box creative concept targets early adopters in the wine market for 4th Street’s Sweet [...]
Absa investment’s new post-meltdown advertising
First-time TV advertiser Absa Investments has become the champion of a new approach by launching a multi-media campaign characterised by down-to-earth, grounded communication that stresses the human dimension and is rooted in reality. The TV commercial first aired in early June. It is supported by radio, outdoor, print, online and on-flight elements on Mango Airlines. [...]
Luma and M+CSaatchi Abel bring Android robot to life for Samsung Galaxy Ace
Animation in advertising is creating some of the most vibrant and engaging media we’ve seen in a long time. Samsung’s latest phone, the Samsung Galaxy Ace required an ad that could visually depict the functions of its new phone, and its Agency M&CSaatchi Abel, turned to Luma to bring the concept to life. Luma was [...]
New Vodacom TVC from Draftfcb
Living up to the promise it made when it unveiled its new corporate colours – moulding its business around consumer wants and desires – Vodacom is introducing unlimited music fulltracks to its youth customers. The affordable offering is available at an even further discounted price via its tailored youth proposition; Vodacom Color. Conceptualised by Draftfcb’s [...]
Masters and Savant put Snap, Crackle and Pop back into Rice Krispies
Masters & Savant Worldwide recently finished animating the most beloved breakfast cereal characters in the world, “Snap”, “Crackle” and “Pop” for a new Kellogg’s Rice Krispies commercial for JWT, Johannesburg. The commercial, which aims to give mothers creative ways to spend more time with their children, involved “Snap”, “Crackle” & “Pop” coming alive and becoming [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
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