An exclusive cross-platform advertising campaign around CNN’s ‘Marketplace Africa’ launched in March. The new advertising campaign – built around the network’s flagship Africa focused business programme ‘CNN Marketplace Africa’, focuses on business at the crossroads of where Africa and the global marketplace converge, offers MTN a high profile platform to showcase its support of African [...]
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Masuga is Sappi’s newest ‘sweet’ paper offering
Global pulp and paper producer, Sappi, has come up with another environmentally sound solution combining the natural look of uncoated paper with the smoothness of a coated grade. Masuga was recently launched in Johannesburg, with renowned chef Justin Bonello giving a ‘sweet cooking’ demonstration to reiterate Masuga’s branding as ‘Sappi’s sweet paper’. Masuga is produced [...]
Great minds don’t think alike
BOO! Surprising Media Solutions and Match Creative have joined forces. The joint venture, called The BOO! Match Partnership, sees these two inventive agencies pooling their creative and production resources to bring brands fresh ideas and bold strategies in alternative consumer engagement experiences. Dave McKenzie, Managing Director of BOO! , explains, “While the BOO! management team [...]
Wiel Closes After 30 Years
Wiel Magazine Closes Wiel magazine is to cease publication. The February 2011 issue will be the last. The magazine closes its doors after more than 30 years, the last four of which have been under the RamsayMedia banner. The title had benefited from the media house’s experience and resources and had been transformed into a [...]
Radio grants wishes
With over three weeks of Christmas giving, 94.7 Highveld Stereo, with the help of sponsors, was able to assist 43 individuals and families with the latest installment of Christmas Wish. A third daily wish was added to allow more wishes to be granted so that more listeners were able to take part in the popular [...]
3D-thusiasm grow and grows
The film industry is afire with new 3D-thusiasm and Cinemark, has rolled-out more 3D cinemas bringing Ster Kinekor’s total to 58 screens nationally. Yet, it is not only the viewers’ experience that is transformed by the magic of 3D but this new dimension has incredible opportunity for advertisers too. A 3D cinema advert is more [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
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