Technology investment company World of Avatar has bought a 50% stake in South Africa’s only free two-way SMS service, FSMS. The success of FSMS which launched in June 2010 and already receives two million page views a month, captured the attention of World of Avatar (WoA) which is headed up by Alan Knott-Craig Jr. Buying [...]
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Toothpaste earns Superbrand status
Popular South African toothpaste brand Aquafresh has certainly earned its stripes with South Africans, clinching no less than three prestigious South African marketing accolades during 2010. These include achieving Superbrand 2011 status, (Aquafresh one of just 500 South African brands to achieve this), for TGI’s (Target Group Index) Top Male and Female Cosmetics Brands in [...]
61% of formal Gauteng households have cars
According to ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton/CTP’s urban retail and readership survey, 61% of formal households in Gauteng have one or more cars in the household. Centurion in Pretoria ranks as the top suburb in Gauteng in terms of vehicles per household – almost 96% of the area have one or [...]
Primedia Lifestyle wins award
Primedia Lifestyle wins SA Council of Shopping Centres top award for Marketing Excellence The SACSC (South African Council of Shopping Centres) Spectrum Awards honours the crème-de-la-crème in the retail industry Primedia Lifestyle’s marketing team responsible for Cavendish Square, were crowned with the top honours for excellence in South African shopping centre marketing. The Primedia Unlimited [...]
Nashua sports sponsorship applauded
MEGAPRO has renewed Nashua’s sponsorship of the Nashua Dolphins and Nashua Titans. The Nashua Dolphins contract has been renewed for a further one-year period, while the Nashua Titans contract has been renewed for another three years. “We applaud Nashua for renewing their commitment to cricket in South Africa and in particular for their continued support [...]
New book reveals major shift in consumer behaviour
A new book entitled Marketing 3.0, reveals a major shift in consumer behaviour that is shaking the practice of marketing to the foundations. Written by Gordon Cook, programme director of the Strategic Marketing for Thinkers course at the UCT Graduate School of Business (UCT GSB) and School Navigator at Vega The Brand Communications School, If [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
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