During recessions or depressions, brands become like sharks – if they are not moving forward they’re slowly dying. The upshot for brand managers is that, in tough times, with reduced budgets, it can feel like they’re responsible for a shiver of ailing brand sharks, not a vibrant brand portfolio. This is the bad news from [...]
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Fast food brand relaunches
Steers has reinvented itself with a new positioning and image that focuses on the brand’s core benefit, and that which has made it one of South Africa’s favourite fast food brands since its launch in 1960 – Real Burgers. The relaunch encompasses everything from the brand vision to its corporate identity and packaging, store design [...]
Clarion Moving Media offers specialized PVC tarpaulin branding
Clarion Moving Media has launched a truck tarpaulin product and is guaranteeing a longer lifespan for its printed tarpaulins. Clarion Moving Media, a leading vehicle and fleet branding division of Clarion Printed Products, now offers a European 900gram specialised PVC for all its tarpaulin branding. Along with the specialised PVC material, Clarion applies a Print [...]
KFC launches new global positioning statement – ‘So Good’
For over a decade KFC has been South Africa’s favourite quick service restaurant brand according to Ipsos Markinor Sunday Times Top Brands Survey. “For a number of years, KFC has based its brand strategy on the functional benefit of taste with ‘Finger Lickin’ Good’. But in that time the brand has grown from beyond offering [...]
CIMA wins ‘International Brand Strategy of the Year’ Award
CIMA has been awarded the ‘International Brand Strategy of the Year Award’ for their ‘Where Business + Finance Meet’ campaign 2010/11at the prestigious UK DRUM media awards. Judged by leading marketers, advertising agencies and media professionals in the UK, the awards are designed to reward and celebrate agencies and clients who are excelling and producing [...]
Fifty thousand Tweets fly around SA each day
If you were thinking about not including the social networking and microblogging service Twitter in your brand’s communication strategies in 2011, you’d best reconsider. That’s the advice from GetOn eMarketing founder and speaker at Brands and Branding for Good 2010, Melissa Attree. Attree is a social media, marketing and communications professional who is passionate about [...]
Latest Issue - May 2012
In This Issue:
- Aegis Media – see the future
- The age of eventing
- All things DIGITAL
- Fashion Media
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