Campuses across South Africa have been rocked by the opportunity to showcase their top student DJ’s in the McDonald’s Top Jock search. With Campus Media, leaders in student marketing, at the fore of this promotion; their on-site “brand its” interacted with students to unearth South Africa’s hottest student DJ.
Popular radio DJ, Euphonik, set the vibe at campuses ablaze as MC and honoured the overall master on the decks of their Campus. In order to claim this title , contestants had to rip through 2minutes 47seconds of funk-filled vinyl (that’s right, a tribute to the dedication of McDonald’s 24/7) before facing the nail-biting elimination by the crowd.
After campaigns at an array of universities and colleges across the country; the grand finale was held at The Venue in Melrose Arch, Johannesburg where the respective winners went head to head in the ultimate vinyl showdown. The victor for this year’s challenge was Morné Nel, a student at Stellenbosch University in the Western Cape. An ecstatic Morné said that he was stoked about his win and has been shaking up Stellenbosch dance floors with his fusion of various house music genres for the past 5 years.
Sales Manager at Campus Media, Krista Moore says, “The energy of this campaign was nothing short of electric. We are so honoured to be able to work with a world-renowned brand such as McDonald’s; and to achieve the campaign success that the client will enjoy into the future.”