Nampak SA has returned to Primedia Unlimited’s brandyourcar.com platform to thank consumers for voting Twinsaver Luxury as Product of the Year 2012.
Nampak initially used the platform to launch Twinsaver Luxury to its consumers. “We’re thrilled that the company launched this product on our medium, and then returned to the platform to further entrench its brand,” says Jeff Ostrom at brandyourcar.com. “It’s a classic case of a brand reaping the rewards on our platform.”
“For this specific campaign Nampak needed working moms fitting the profile of its target market in the LSM 7-10 sector,” he says. “These moms also had to drive on the highways and the main business hubs within Johannesburg, have an active social life and frequent shopping centres on a regular basis.”
Through brandyourcar.com’s vast database of consumers it has been able to identify and brand cars fitting the image of a working mother who is literally a ‘Mom on the Go!’ to ensure that the eight month long campaign will reach Nampak’s desired target market.
brandyourcar.com allows clients to aim their advertising messages directly at their core target market in an unobtrusive manner, using consumers who are similar or identical to the end user. It reinforces the viability of the product and the message clients want to convey to the consumer.
Jeff adds; “Consumers who are part of our database have the opportunity of earning extra income by simply driving the same routes they do on a daily basis. Any car owner can add their information to our website www.brandyourcar.com and if their information fits the profile for one of our campaigns we approach them with the opportunity of participating in the campaign.
It is a win win situation for everyone,” he says.